Life & Leadership with Kim Williams
For four consecutive years, the number of individual donors to American nonprofits has declined. The steepest drop is at the bottom of the pyramid, donors giving under $500. At the same time, major donor and corporate giving has grown, which means total revenue numbers can look stable even as the base of community support is quietly eroding. That erosion matters more than the dollar amount. A broad, active community of small donors is one of the most important signals of organizational credibility you can send to foundation funders, government partners, and major donors. It says: this organization matters to people, not just to institutions. Today, we talk about how to stop the decline and invest in the future.
99 episodes
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