Mathew Kerbis: How Subscription Models and AI Are Rewiring Legal Practice

Description

What happens when you stop billing for time and start charging for value while letting AI do the heavy lifting? In this episode, discover how the subscription model and purpose-built AI tools are transforming how lawyers work, get paid, and show up for their clients and families. In this episode, Philip and Mathew Kerbis discuss: * Breaking free from the billable hour and valuing personal time * The subscription-based law firm model and lifetime client value * Using AI as a “legal thought partner” and specialist tool stack * Practical workflows with tools like Paxton, Perplexity, and NotebookLM * Scaling a modern law practice and changing attorney mindsets Lightbulb Moments: * Detaching revenue from hours worked opens the door to valuing both client outcomes and personal or family time in a healthier, more sustainable way. * Subscription-based legal services shift the focus from one-off transactions to lifetime value, turning each client into an ongoing relationship instead of a single “big bite of the apple.” * Purpose-built AI tools can dramatically reduce the time needed to produce high-quality legal work, making it more valuable for both the client (faster results) and the lawyer (better margins). * Transitioning away from the billable hour is more of a mindset and behavior change than a technology problem: many firms need a “cold turkey” moment to truly commit. * Context and curation are becoming core professional skills: those who can frame the right questions, choose the right tools, and assemble the right sources will deliver the best outcomes. “Once you divorce time value from money and what actual clients are interested in paying for, you start to realize that the faster and higher quality you can get it back to the client… the more valuable it is.” - Mathew Kerbis Mathew Kerbis is The Subscription Attorney and CEO of Practi. He’s on a mission to affordably serve clients at scale via the subscription model and help attorneys to abandon the billable hour. Kerbis uses AI as a law firm owner, legal podcast host and producer, and founder of a legal technology company. He started Practi to help law firms trade billing time for predictable revenue. Connect with Mathew Kerbis: Website: https://www.practi.ai/ [https://www.practi.ai/] LinkedIn: https://www.linkedin.com/in/kerbisverse/ [https://www.linkedin.com/in/kerbisverse/] LinkedIn: https://www.linkedin.com/company/practiai/ [https://www.linkedin.com/company/practiai/] Connect with Philip: Website: https://www.fornarolaw.com/ [https://www.fornarolaw.com/] Podcast Website: https://lbmpodcast.com/ [https://lbmpodcast.com/] "X": https://x.com/FornaroLaw [https://x.com/FornaroLaw] Pinterest: https://www.pinterest.com/philipfornaro/ [https://www.pinterest.com/philipfornaro/] YouTube: https://www.youtube.com/@fornarolaw3002 [https://www.youtube.com/@fornarolaw3002] LinkedIn: https://www.linkedin.com/in/fornarolaw [https://www.linkedin.com/in/fornarolaw] Instagram: https://www.instagram.com/fornarolaw/ [https://www.instagram.com/fornarolaw/] Facebook: https://www.facebook.com/FornaroLaw [https://www.facebook.com/FornaroLaw] https://www.facebook.com/philip.fornaro.3/ [https://www.facebook.com/philip.fornaro.3/] Podcast Production by Turnkey Podcast. Thinking of starting a podcast? Get more info at https://turnkeypodcast.com/ [https://turnkeypodcast.com/] or reach out to Doug Sandler directly at Doug@TurnkeyPodcast.com [Doug@TurnkeyPodcast.com] or call 410-340-6861. You’re the expert. Your podcast will prove it. Horton’s Home Lighting Lighting isn’t just about seeing – it’s about how a space feels. Thoughtful design. Expert execution. Real impact. https://www.hortonshome.com/ [https://www.hortonshome.com/]

Mark Roberge: How to Scale at the Right Time, with the Right People, for the Right Reasons

Scaling shouldn't mean just pouring gas on the fire and hoping you don't burn the house down. In this episode, you’ll get a sharp, real-world breakdown of what it actually takes to hit product‑market fit, nail your go‑to‑market strategy, and hire the right sales talent without falling for standard, cookie-cutter playbooks. In this episode, Philip and Mark Roberge discuss: * Defining and diagnosing product-market fit * Why go-to-market fit must come before real scaling * Leading indicators of retention and customer value * The “inappropriate cut and paste” problem in sales and GTM * AI, disruption, and the future of happiness, capitalism, and work Lightbulb Moments: * Scaling too early or too fast is one of the biggest reasons promising companies fail—not because the product is bad, but because the timing and speed of scale are wrong. * Product market fit is not about revenue or customer count; it’s about consistently creating value that shows up in retention and repeat behavior. * Go-to-market fit is a separate, critical milestone: proving you can acquire and serve customers profitably with real prices, real quotas, and real demand generation. * Copy‑pasting another company’s hiring profile, sales methodology, or demand strategy without context is a recipe for misalignment and wasted resources. * AI will reshape how companies build, sell, and operate, and it also opens a door to redesign capitalism itself around greater freedom, time, and happiness if society chooses to use it that way. “There is no universal answer to those questions... and you have to design that system within your context, and usually context is like, Who are you selling to, and what are you selling, product and market?” - Mark Roberge Mark Roberge is a Co-Founder at Stage 2 Capital, a venture fund supported by over 1,000 sales and marketing executives that has invested in more than 100 startups, helping founders scale through proven revenue growth strategies and experienced go-to-market leadership. He has also been part of the Harvard Business School faculty for over a decade, where he teaches sales, marketing, and entrepreneurship while mentoring early-stage founders. Prior to this, he was the fourth employee and founding CRO of HubSpot, where he built and scaled the go-to-market function from zero revenue to IPO, pioneering a data-driven, buyer-centric sales model that has influenced modern sales teams globally. Mark holds an MBA from the MIT Sloan School of Management and an undergraduate engineering degree from Lehigh University. He is the author of the bestselling books The Sales Acceleration Formula and The Science of Scaling, which distill decades of experience into a practical, data-driven roadmap for founders, executives, and investors striving to achieve sustainable, scalable growth. Mark has been featured in popular publications such as the Wall Street Journal, Forbes Magazine, Inc. Magazine, Boston Globe, TechCrunch, and Harvard Business Review, delivered keynotes at major conferences including South by Southwest, SaaStr, Inbound, and the World Business Forum, and guest lectured at leading institutions such as MIT, Stanford, and Harvard. Connect with Mark Roberge: LinkedIn: https://www.linkedin.com/in/markroberge/ [https://www.linkedin.com/in/markroberge/] Connect with Philip: Website: https://www.fornarolaw.com/ [https://www.fornarolaw.com/] Podcast Website: https://lbmpodcast.com/ [https://lbmpodcast.com/] "X": https://x.com/FornaroLaw [https://x.com/FornaroLaw] Pinterest: https://www.pinterest.com/philipfornaro/ [https://www.pinterest.com/philipfornaro/] YouTube: https://www.youtube.com/@fornarolaw3002 [https://www.youtube.com/@fornarolaw3002] LinkedIn: https://www.linkedin.com/in/fornarolaw [https://www.linkedin.com/in/fornarolaw] Instagram: https://www.instagram.com/fornarolaw/ [https://www.instagram.com/fornarolaw/] Facebook: https://www.facebook.com/FornaroLaw [https://www.facebook.com/FornaroLaw] https://www.facebook.com/philip.fornaro.3/ [https://www.facebook.com/philip.fornaro.3/] Podcast Production by Turnkey Podcast. Thinking of starting a podcast? Get more info at https://turnkeypodcast.com/ [https://turnkeypodcast.com/] or reach out to Doug Sandler directly at Doug@TurnkeyPodcast.com [Doug@TurnkeyPodcast.com] or call 410-340-6861. You’re the expert. Your podcast will prove it. Horton’s Home Lighting Lighting isn’t just about seeing – it’s about how a space feels. Thoughtful design. Expert execution. Real impact. https://www.hortonshome.com/ [https://www.hortonshome.com/]

1. juli 202653 min

Mathew Kerbis: How Subscription Models and AI Are Rewiring Legal Practice

Description

Comments

1 month for 9 kr.

All episodes