Live Life Liberated

How can high-net-worth families and business owners protect their wealth and maximize tax efficiency in today’s volatile markets? This week on Live Life Liberated, Sean Clark, Partner at Centura Wealth Advisory, and Chris Osmond, Chief Investment Officer, unpack the impactful power of direct indexing. This personalized approach combines tax loss harvesting and tailored portfolios to deliver tax alpha, potentially adding 0.5%–2% annually to your returns. Tune in as Sean and Chris explore how direct indexing could optimize taxable accounts, prepare you for significant liquidity events, and manage concentrated stock positions—all while aligning your portfolio with your unique values. Talking points include: * How direct indexing allows you to own individual stocks that replicate an index, offering greater flexibility and tax optimization through Separately Managed Accounts (SMAs) * How tax alpha is created by leveraging tax loss harvesting to offset gains and income, particularly in volatile markets, adding a potential of 0.5%–2% annually to your portfolio returns * Why personalized portfolios can align with your values (e.g., excluding specific industries) while tailoring exposures to fit your unique financial goals * The best use cases for direct indexing include maximizing tax benefits in taxable accounts, preparing for liquidity events, and managing concentrated stock positions for executives * Why Centura Wealth Advisory partnered with Aperio, a BlackRock-backed leader, to provide institutional-grade customization, monthly tax harvesting, and cutting-edge algorithms * How direct indexing offers cost-efficiency, with fees comparable to ETFs (20 basis points), ensuring all added tax efficiency goes directly to you * And much more! Connect with Sean Clark: * LinkedIn: Sean Clark [https://www.linkedin.com/in/sean-clark-60694518/] * Centura Wealth Advisory [https://centurawealth.com/] Connect with Chris Osmond: * LinkedIn: Chris Osmond [https://www.linkedin.com/in/chris-osmond-cfa-caia%C2%AE-cfp%C2%AE-5b13327/] * Centura Wealth Advisory [https://centurawealth.com/] Connect with Centura Wealth Advisory: * (858) 771-9500 * Centura Wealth Advisory [https://centurawealth.com/] * LinkedIn: Centura Wealth Advisory [https://www.linkedin.com/company/centura-wealth-advisory/]

With tax laws on the brink of change, how can high-net-worth families not only protect their wealth but maximize their tax efficiency?  This week on Live Life Liberated, Kyle Malmstrom, Managing Director at Centura Wealth Advisory, and Adam Buchwalter, Partner at Wilson Elser, deliver a powerful, must-hear breakdown of the critical differences between grantor and non-grantor trusts—and how each could be a key tool to elevate and optimize your estate plan. Tune in as they explore the potential impact of upcoming legislation on grantor trusts, revealing why right now is the perfect moment to take action and lock in benefits before it’s too late.  Talking points include: * The difference between grantor trusts, where the grantor pays the taxes, and non-grantor trusts, which file their own returns and face higher tax rates * How grantor trusts help assets grow tax-efficiently, and how non-grantor trusts can lower state income taxes by being set up in low-tax states like Nevada or Delaware * Why proposed laws, like Senator Warren’s bill, could change the benefits of grantor trusts—and why it’s critical to act quickly * How states like New York and California tax trusts differently, and strategies to avoid high state taxes with proper trust planning * Why working with professionals is key to navigating the complex rules and keeping your wealth safe for the future * And much more! Connect with Derek Myron: * dmyron@centurawealth.com [dmyron@centurawealth.com]  * LinkedIn: Derek Myron [https://www.linkedin.com/in/derekmyron/] Connect with Kyle Malmstrom: * LinkedIn: Kyle Malmstrom [https://www.linkedin.com/in/kylemalmstrom/] * Centura Wealth Advisory [https://centurawealth.com/] * (858) 771-9500 * kmalmstrom@centurawealth.com [kmalmstrom@centurawealth.com]  Connect with Adam Buchwalter: * LinkedIn: Adam Buchwalter [https://www.linkedin.com/in/adam-buchwalter-72a78249/] * LinkedIn: Wilson Elser [https://www.linkedin.com/company/wilson-elser/] * Wilson Esler [https://www.wilsonelser.com/] * 973-735-5784 * adam.buchwalter@wilsonelser.com [adam.buchwalter@wilsonelser.com] Connect with Centura Wealth Advisory: * (858) 771-9500 * Centura Wealth Advisory [https://centurawealth.com/] * LinkedIn: Centura Wealth Advisory [https://www.linkedin.com/company/centura-wealth-advisory/]

What does it take for ultra-high-net-worth families to turn their wealth into a lasting legacy? At Centura Wealth Advisory, it all starts with a deep understanding of where our clients are being underserved. Wealth strategists Derek Myron and Sean Clark examine how Centura’s service model is crafted for those with an income of $2 million and assets over $20 million. They discuss their approach to working with C-level executives and founder-led business owners, optimizing each financial strategy intentionally with their long-term goals. From Centura’s unique Liberated Wealth Planning Process—aimed at delivering a 5X return on costs through tax mitigation and balance sheet optimization—to their ‘Goldilocks’ strategy that balances personalized care with exclusive alternative investment opportunities, they reveal how Centura builds trust and maximizes outcomes for its clients. Talking points include: * Centura’s specialized approach to business owners based on their timelines for selling their companies * How the Liberated Wealth Process aims to provide exponential value through strategic tax and investment planning * The importance of transparency in Centura’s client engagement—from initial meetings to comprehensive reporting * The seamless integration of planning and investment strategies tailored to optimize estate and retirement accounts * The ‘Goldilocks’ firm philosophy—small enough for personalized services but large enough to access meaningful opportunities * And a closer look into how Centura prioritizes client needs to build long-term trust * And much more! Connect with Derek Myron: * dmyron@centurawealth.com [dmyron@centurawealth.com]  * LinkedIn: Derek Myron [https://www.linkedin.com/in/derekmyron/] Connect with Sean Clark: * LinkedIn: Sean Clark [https://www.linkedin.com/in/sean-clark-60694518/] * Centura Wealth Advisory [https://centurawealth.com/] Connect with Centura Wealth Advisory: * (858) 771-9500 * Centura Wealth Advisory [https://centurawealth.com/] * LinkedIn: Centura Wealth Advisory [https://www.linkedin.com/company/centura-wealth-advisory/]

What’s the secret to cultivating a workplace where people are empowered, engaged, and driven to succeed? At Centura Wealth Advisory, it all starts with a commitment to core values and a leadership approach rooted in trust and open communication.  Krystal Puryear, Director of People and Culture, and Nicole Hubbs, Talent Acquisition Specialist, share how Centura has built a thriving culture by focusing on transparency, excellence, integrity, passion, and respect. From using Radical Candor to foster trust and autonomy to creating opportunities for employee growth and innovation, this conversation provides valuable insights for any business leader or HR professional looking to strengthen their organizational culture.  Talking points include: * How Centura’s core values shape a thriving, engaging work environment * The power of Radical Candor and executive coaching in fostering leadership growth * How open communication and social events strengthen relationships and build trust within the team * The keys to identifying and hiring talent that aligns with company values and culture * Encouraging employee autonomy to foster innovation and a sense of ownership * The Diamond Team model’s role in enhancing collaboration, knowledge sharing, and career development * Upcoming team events and celebrations that reinforce employee engagement and appreciation * And more! Connect with Krystal Puryear: * LinkedIn: Krystal Puryear, SHRM-CP [https://www.linkedin.com/in/krystal-puryear-shrm-cp-68ba60102/] * Centura Wealth Advisory [https://centurawealth.com/] Connect with Nicole Hubbs: * LinkedIn: Nicole Hubbs [https://www.linkedin.com/in/nicoleahubbs/] * Centura Wealth Advisory [https://centurawealth.com/] Connect with Centura Wealth Advisory: * (858) 771-9500 * Centura Wealth Advisory [https://centurawealth.com/] * LinkedIn: Centura Wealth Advisory [https://www.linkedin.com/company/centura-wealth-advisory/]

Are you fully capitalizing on your business’s financial strategy? If not, you could be missing out on critical growth opportunities and tax savings. Let’s celebrate 100 episodes of Live Life Liberated with a value-packed discussion! 🎉 [https://s.w.org/images/core/emoji/15.0.3/72x72/1f389.png] This week, host Derek Myron interviews Jonny Borok, a highly experienced fractional CFO, about how these experts help business owners achieve their investment and estate planning goals with greater precision.  Their conversation reveals the unique advantages of hiring a fractional CFO, the importance of cross-disciplinary collaboration among advisory teams, and why a unified financial strategy is vital for sustained success. Whether you’re steering a business with $5 million or more in revenue or seeking to fine-tune your financial approach, this release offers invaluable insights that could revolutionize your financial planning! Talking points include: * The distinct advantages of a fractional CFO for strategic oversight and solving complex financial challenges * The enhanced insights a fractional CFO brings from working across multiple industries and clients * The crucial impact of effective collaboration between wealth managers, tax strategists, legal experts, and accountants * Identifying businesses that stand to benefit most from fractional CFO services, with a focus on strong accounting foundations * The essential role of accurate financial reporting in tax planning and how to establish reliable reporting systems * The pitfalls of working in silos and the need for continuous coordination among your advisory team * Practical guidance on when to consider a fractional CFO for improving financial reporting, cash flow, and tax strategy * And much more! Connect with Jonny Borok: * Email: jborok@jangcfo.com [jborok@jangcfo.com]  * Direct: (858) 336-5907 Connect with Centura Wealth Advisory: * (858) 771-9500 * Centura Wealth Advisory [https://centurawealth.com/] * LinkedIn: Centura Wealth Advisory [https://www.linkedin.com/company/centura-wealth-advisory/] About Our Guest: Jonny Borok has over 25 years of experience as a CFO for primarily San Diego-based, privately held mid-market companies. He has had responsibility for the full range of accounting and finance functions including insurance and tax matters.