Local Lens by SC Studios

Sandeep Singh with Filthy Fizz

18 min · 2. Jan. 2026
Episode Sandeep Singh with Filthy Fizz Cover

Beschreibung

In the Season 2 premiere of Local Lens, we sit down with Sandeep, co-owner of Filthy Fizz, to talk about what it really takes to build something new from the ground up — especially when it doesn’t exist in your market yet.   Sandeep shares how a simple idea, a creative spouse, and a long line at a dirty soda shop turned into a fast-growing local brand. We dig into the risks of starting a trend-based business, why they gave away over 1,000 drinks before opening, and how community validation mattered more than a perfect business plan.   We also talk about building a brand with intention — from creative menu development and social media strategy to hiring and mentoring a young team that actually wants to be there. Sandeep explains why he sees himself more as a coach than a boss, how customer service beats competition, and why staying involved in the community is non-negotiable.   This episode is a real look at entrepreneurship: the wins, the supply-chain headaches, the lessons from past businesses, and the long-term vision for Filthy Fizz — including events, expansion, and potential franchising.   If you’re a business owner, creative, or anyone thinking about taking a risk on something new, this conversation is full of honest insight and practical perspective.

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Episode Local Lens | Season 2, Episode 3: Laughter, Community & The Funniest Man in Martinsburg Cover

Local Lens | Season 2, Episode 3: Laughter, Community & The Funniest Man in Martinsburg

We’re back with Local Lens – Season 2, Episode 3, and this one brings the laughs. 😄 In this episode, we sit down with Connor Williams, local stand-up comedian and founder of the United By Comedy Foundation, to talk about his journey into comedy, what it’s like building a comedy scene in the Eastern Panhandle, and how laughter can be a powerful tool for connection, healing, and community.   From bombing on stage to producing shows at venues like the Apollo Theatre, Connor shares what it takes to try something new in a place where it hasn’t really been done before — and why bringing people together, even for a night of laughs, matters now more than ever.   🎙️ Comedy 🤝 Community 😂 A whole lot of laughs

20. Jan. 202616 min
Episode Sandeep Singh with Filthy Fizz Cover

Sandeep Singh with Filthy Fizz

In the Season 2 premiere of Local Lens, we sit down with Sandeep, co-owner of Filthy Fizz, to talk about what it really takes to build something new from the ground up — especially when it doesn’t exist in your market yet.   Sandeep shares how a simple idea, a creative spouse, and a long line at a dirty soda shop turned into a fast-growing local brand. We dig into the risks of starting a trend-based business, why they gave away over 1,000 drinks before opening, and how community validation mattered more than a perfect business plan.   We also talk about building a brand with intention — from creative menu development and social media strategy to hiring and mentoring a young team that actually wants to be there. Sandeep explains why he sees himself more as a coach than a boss, how customer service beats competition, and why staying involved in the community is non-negotiable.   This episode is a real look at entrepreneurship: the wins, the supply-chain headaches, the lessons from past businesses, and the long-term vision for Filthy Fizz — including events, expansion, and potential franchising.   If you’re a business owner, creative, or anyone thinking about taking a risk on something new, this conversation is full of honest insight and practical perspective.

2. Jan. 202618 min