Marc’s Minute | Why Discount Discipline Matters

Marc's Minute | United Airlines Goes All-In on Premium Travel

United Airlines has officially broken from the pack, and it's a strategy Marc has been preaching for years. In this episode of Marc's Minute, we dive into United's sweeping premium strategy: slashing budget seats, expanding first class and premium cabins, rolling out lie-flat beds on transcontinental routes, and even introducing caviar in international business class. Is this the ultimate value bifurcation play? Will other carriers follow suit? And most importantly, will the investment pay off? ✈️ See you in the skies.

Marc’s Minute | Target’s Price Drops: Strategy or Reaction?

In retail, price drops can look like decisive action, but that does not make them a strategy. This week in Marc’s Minute, Marc reacts to Target’s announcement that it will drop prices by 5% to 20% and explains why the right move depends on the real root cause. He outlines how teams should diagnose whether the issue is pricing, product quality and assortment, or a broader macro effect, then tailor the response instead of making reactive cuts. Learn more: https://revenueml.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0xNckwzNW0tbGN2S21CVEdMRGgtSkd2OUtPQXxBQ3Jtc0trcXZZUVZzeXBGZURvdEdDLW5RZmpDUGJDM0M3cWtGcDE2WjZqN0gycm5qWFByTW5ZRlFjb1hMMGxWRWRER3djMloxSHVaWS1IX2ZGS3ZQb21BdVJ1cnZiWlhwN0tuR0FjaXFyZi14cnZvZlpFaVdhNA&q=https%3A%2F%2Frevenueml.com%2F&v=DQAKrgVTlDM] ‪@target‬ [https://www.youtube.com/@target]

Marc’s Minute | Consumer Goods Pricing Myths Debunked

In consumer goods, some of the most common pricing habits sound safe on the surface, but that does not make them good strategy. This week in Marc’s Minute, Marc debunks three common pricing myths in consumer goods. He explains why pricing by averages, chasing lift instead of true incrementality, and relying on promo ideology can lead teams in the wrong direction. Learn more: https://revenueml.com

Marc’s Minute | Rethinking Channel Strategy

Consumers are becoming more intentional about where they shop and how they spend, with three priorities rising to the top: low out of pocket costs, strong value, and convenience. This week in Marc’s Minute, Marc breaks down why channel strategy needs to evolve with these shifts and how aligning your offerings to different buying contexts can help capture demand. Learn more: https://revenueml.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmN4azRvX0tMbnZPNWF3VzRlQjB0Nmh6MnpVQXxBQ3Jtc0trWTRPWWUta1REWlB6MzkwclJBR2xBeW1zY01ZblcxRFpoQ21fM2JGZFVwUWVOQUdsMks0TjdQMXl1MDBadW9qOG5vT2pWaXl0dWZXSDE0VE1wMEtpM3hDcDhkQ19QdEs0ckowNkNQbmo0b0VYLUlPQQ&q=https%3A%2F%2Frevenueml.com%2F&v=t9tXf67YKAc]

Marc’s Minute | Why Discount Discipline Matters

Discount discipline is becoming one of the fastest paths to net price improvement and it’s happening before list price moves. This week in Marc’s Minute, Marc breaks down why more consumer goods teams are pushing net price increases through discount management instead of relying on list price. If you’re trying to improve net price this year, where is the bigger opportunity for your team right now, list price or discounts? Learn more: revenueml.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnM3dHc3QXpaMURDRUhRR1MzeGhUbE40ZTFkd3xBQ3Jtc0trYWFYTUpsRVhQZVFOTWU2aEZ5OUt3TEpaN09raUh0a1VrVm01Q25rcVlPM0p4YzBiWFRLc3FzLXRVaENpajZYcWgtbzBuR1d5eEdsMVpLSlNlNFhYVnlBX2dLSEVDejZwT2RLRVlzcXVnUXJuSGNIRQ&q=https%3A%2F%2Frevenueml.com%2F&v=A9w1hkYc76I]