How We Planned Our Next Digital Product Launch In 60 Minutes

This One Email 2x'd Our Launch Sales in 24 Hours (Took 20 Minutes To Write)

In this video, we break down the results from a product launch we just wrapped up and walk through what actually worked. We talk about how we built the waitlist, why one expiring bonus doubled sales in a single day, and what we would change next time. We also share a few marketing tactics around lead magnets, repurposing content, and using personalization with AI. Toward the end, we get into content strategy, why saves matter more than views, and how we think about building long-term distribution.

How We Planned Our Next Digital Product Launch In 60 Minutes

In this video, we sit down and build a product from scratch while recording the process. We talk through why we’re focused on Substack, how we shape the offer, and what actually needs to be included for people to get a result. We also plan the launch step by step, including emails, waitlist growth, and simple ways to get traction. This gives you a clear look at how we think through offers and launches without overcomplicating things.

He Hit $150K From a Single Email Launch. Here’s What He’d Do Differently.

In this video, we talk through what’s working right now in content and offers. We walk through how to use trending topics to get more eyes on your posts and how to turn one idea into multiple pieces of content. We also share how to hit a revenue goal fast with a simple offer and how small changes can improve your next launch. At the end, we break down how we run giveaways and what actually gets people to click, sign up, and respond.

His Team Started Posting on LinkedIn. They Added $1M ARR.

In this episode, Matthew and Daniel explore what is working right now across founder led growth, social distribution, and newsletter monetization. They talk about viral giveaway mechanics on X, why long form educational content is getting more traction, and how niche audiences can turn into high value businesses. They also share how to gather better buyer feedback after a launch so the next one performs stronger.

This AI Email Hack Turned 70 Sales Call Transcripts Into a 90% Show Rate

In this episode, Matthew and Daniel break down practical marketing ideas around content systems, AI workflows, email funnels, and newsletter growth. They talk about using a dedicated content day, building AI powered pre call email sequences that improve show rates, turning purchased marketing assets into reusable templates, and using segmentation surveys to increase launch conversions. They also explore creative newsletter models like private newsletters, job board newsletters, and high frequency email strategies.