Marketing Superpower Scoop: AI Growth Marketing Tactics That Work
<<<<<<<<<<<<<<< "Go to flareai.co/grow [https://flareai.co/grow] to get 3 custom use cases for your business and see if you qualify for the 10-booked activation credit." >>>>>>>>>>>>>>> This week's "Marketing Superpower Scoop" by Uday Kumar, Founder, flareAI.co [https://flareAI.co] in Austin TX Brand Uplift: A 90-Day Practical Measurement Plan for Lean Marketing Teams Brand Uplift: A 90-Day Practical Measurement Plan Coca Cola Brand is not your logo. Brand is the “drink” people remember when they’re thirsty. 🥤 For small and mid-size businesses, marketing is often focused on driving immediate demand and sales. That makes sense. Cash flow matters. 💸 But a healthy percentage of your marketing system should be continuously working on Brand Uplift. 📈 You want a growing share of your pipeline to flow to you without constant ad spend or cold outreach. When more people already know, trust, and search for your brand, sales become easier, faster and more profitable. 🤝 But Brand Uplift does not happen overnight. A small percentage of businesses may go viral and get lucky. For everyone else, it comes from publishing useful, trustworthy, helpful content week after week — until the market starts remembering you before they need you. 🧠 Here’s a practical 90-day measurement plan: Area | Metric | Source 1. Brand search 🔎 Impressions and clicks for queries containing your company “Acme Company” Google Search Console / Bing Webmaster Tools 2. Brand interest 📊 Google Trends index for “Acme Company” vs 2–4 competitors Google Trends 3. Direct traffic 🏠 Homepage visits GA4 4. AI Visibility 🤖 Mentions in ChatGPT, Gemini, Claude AI Visibility Tracker 5. Branded Sales 💰 Non-branded vs Branded conversion ratios GA4/CRM Start tracking the 5 metrics, and measure again in 90-days. Brand uplift 📈 = Percentage growth in Brand search + Brand interest + Direct traffic + AI Visibility + Branded Sales <<<<<<<<<<<<<<< "Go to flareai.co/grow [https://flareai.co/grow] to get 3 custom use cases for your business and see if you qualify for the 10-booked activation credit." >>>>>>>>>>>>>>>
14 episodes
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