Future Demand Marketing: Why Performance Marketing Alone Won’t Grow Your Business

Future Demand Marketing: Why Performance Marketing Alone Won’t Grow Your Business

This week on Marketing Sucks, Amanda and Phil are talking about why performance marketing alone is not enough to build a business that lasts. After seeing James Hurman speak in Toronto about his book Future Demand, they break down the difference between marketing to people who are ready to buy now and building trust with the people who may buy from you in the future. From paid ads, retargeting, sales emails, and lead magnets to podcasts, founder stories, educational content, customer stories, and community building, this episode explains why your marketing needs both short-term sales strategy and long-term brand building. Amanda and Phil also unpack why so many businesses hit a wall when they only focus on immediate conversions, why future demand can be harder to track but impossible to ignore, and why the brands that stay top of mind are usually the ones people buy from when the timing is finally right. If you feel like your ads are slowing down, your audience is not converting, or your marketing is only working when you are actively selling, this episode will help you zoom out and build demand before people are ready to buy. What You’ll Learn ✔ What future demand marketing means and why it matters ✔ Why performance marketing only reaches people who are ready to buy right now ✔ The difference between short-term sales activity and long-term brand building ✔ Why you cannot scale forever by only selling to your existing demand ✔ How brand marketing keeps you top of mind for future customers ✔ Why balancing performance marketing and brand marketing supports long-term growth ✔ Examples of performance marketing, including ads, retargeting, sales emails, and lead magnets ✔ Examples of future demand marketing, including podcasts, founder stories, customer stories, educational content, and community building ✔ Why emotional, memorable content helps people remember your brand ✔ How customer stories can build trust when your audience is not ready to buy yet ✔ Why only showing up when you are selling can weaken your results ✔ How to audit your marketing and see whether you are over-relying on performance content ✔ Why your future customers need to hear from you before they are ready to purchase Connect With Us For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia. [http://www.instagram.com/grindsocialmedia] If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work. Thanks for listening and thanks for being part of this community. — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com [https://grindsocialmedia.com/]. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall [https://calendly.com/grindsocial/discoverycall]    Get social Instagram: @grindsocialmedia [https://www.instagram.com/grindsocialmedia/]  Facebook: facebook.com/GRINDSOCIALMEDIA [https://www.facebook.com/GRINDSOCIALMEDIA]  📢 I’d love it if you’d share this episode and tag me!   Podcasting support Production: theultimatecreative.com [https://theultimatecreative.com/]

Leaving Corporate for Entrepreneurship: Phil Ginther on One Year of Business Ownership

This week on Marketing Sucks, Amanda sits down with co-host, husband, and Grind Media Group partner Phil Ginther to celebrate his one-year anniversary of leaving corporate life and stepping into entrepreneurship. In this honest, funny, and very real conversation, Amanda grills Phil on what it actually felt like to walk away from a 15-year corporate career, rebuild his relationship with risk, and become a business owner after years of steady paycheques, office politics, and doing work for someone else’s bottom line. They talk about fear, freedom, money, marriage, working together, building a YouTube division from the ground up, and the surprising ways entrepreneurship has changed Phil’s health, mindset, confidence, and day-to-day life. If you have ever wondered what it really looks like to leave corporate and build something of your own, this episode is a reminder that the unknown can be terrifying, but it can also lead you back to yourself. What You’ll Learn ✔ What it really feels like to leave a long-term corporate career and become an entrepreneur ✔ Why fear and excitement can feel almost identical when you are making a major life change ✔ The biggest differences between being an employee and owning part of a business ✔ Why corporate stability can feel safe, but still leave you feeling stuck, disconnected, or miserable ✔ How entrepreneurship changes your relationship with time, money, risk, and security ✔ What Phil brought to Grind Media Group from his background in creative production and mass marketing ✔ How Amanda and Phil work together as business partners, spouses, and very different thinkers ✔ Why ambition does not have to come at the expense of your health, family, or freedom ✔ How small decisions compound into new opportunities, revenue streams, and business growth ✔ What Phil would tell his corporate self after one year on the other side Connect With Us For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia. [http://www.instagram.com/grindsocialmedia] If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work. Thanks for listening and thanks for being part of this community. — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com [https://grindsocialmedia.com/]. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall [https://calendly.com/grindsocial/discoverycall]    Get social Instagram: @grindsocialmedia [https://www.instagram.com/grindsocialmedia/]  Facebook: facebook.com/GRINDSOCIALMEDIA [https://www.facebook.com/GRINDSOCIALMEDIA]  📢 I’d love it if you’d share this episode and tag me!   Podcasting support Production: theultimatecreative.com [https://theultimatecreative.com/]

Influencer Marketing Strategy: Dos, Don’ts, and Common Mistakes

This week on Marketing Sucks, Amanda is joined by Chelsea Clark, founder and CEO of Momfluence, to break down what brands get wrong about influencer marketing and what actually makes creator partnerships work. From unrealistic expectations and one-post “magic” thinking to budgets, briefs, affiliate offers, mom creators, micro-influencers, and why smaller communities often convert better than massive followings, this episode is a no-fluff conversation for brands that want to work with influencers without wasting money. Amanda and Chelsea talk about why influencer marketing is really about content, trust, retargeting, brand awareness, and long-term relationships, not instant sellouts from one post. If you are a product-based business, service provider, or founder trying to figure out how to approach creators, pitch properly, set a realistic budget, and build partnerships that actually make sense, this episode is your reality check. What You’ll Learn ✔ Why influencers are not magicians and one post will not usually sell out your product  ✔ What brands should actually expect from influencer marketing campaigns  ✔ Why impressions, story clicks, and reusable content matter more than vanity metrics  ✔ How to choose the right creators for your brand, audience, and campaign goals  ✔ Why micro-influencers and smaller creators often create stronger, more authentic content  ✔ What not to do when pitching influencers, including Gmail pitches and affiliate-only offers  ✔ How much brands should realistically budget for influencer marketing  ✔ Why long-term creator partnerships usually outperform one-off sponsored posts  ✔ How to think about influencer content, paid ads, retargeting, and brand awareness together  ✔ Why going briefless can sometimes lead to better, more natural creator content Connect With Us For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia. [http://www.instagram.com/grindsocialmedia] If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work. Thanks for listening and thanks for being part of this community. Meet Our Guest Chelsea Clark is the founder and CEO of Momfluence, a leading influencer marketing agency that specializes in mom creator-led campaigns for family, lifestyle, and consumer brands. With a deep understanding of the modern mom consumer, Chelsea helps brands build trust, relevance, and measurable growth through authentic creator partnerships across North America. Learn more at www.momfluence.co [http://www.momfluence.co] or follow along on Instagram at @momfluence.co. — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com [https://grindsocialmedia.com/]. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall [https://calendly.com/grindsocial/discoverycall]    Get social Instagram: @grindsocialmedia [https://www.instagram.com/grindsocialmedia/]  Facebook: facebook.com/GRINDSOCIALMEDIA [https://www.facebook.com/GRINDSOCIALMEDIA]  📢 I’d love it if you’d share this episode and tag me!   Podcasting support Production: theultimatecreative.com [https://theultimatecreative.com/]

Visibility Fatigue and Self-Doubt: Why Showing Up Online Feels So Hard for Women in Business

This week on Marketing Sucks, Amanda is joined by award-winning psychotherapist Natacha Pennycooke for a real conversation about visibility fatigue, self-doubt, comparison, and the emotional cost of constantly showing up online. They unpack why being visible as an entrepreneur can feel so draining, especially when social media makes it look like everyone else is growing faster, doing more, and living some effortless “soft life.” From comparisonitis and nervous system overload to boundaries, burnout, and redefining success on your own terms, this episode is a much-needed reminder that building a business should not require shrinking yourself or abandoning your mental health. If you know you need to be visible but feel emotionally exhausted, this conversation is your permission slip to pause, recalibrate, and come back in a way that actually feels like you. What You’ll Learn ✔ What visibility fatigue actually looks like for entrepreneurs  ✔ Why showing up online can feel emotionally exhausting, not just physically tiring  ✔ The difference between normal nervousness and chronic self-doubt  ✔ How comparisonitis impacts confidence, creativity, and business growth  ✔ Why the “soft life” narrative can create unrealistic pressure for women entrepreneurs  ✔ How to redefine success based on your own life, energy, values, and goals  ✔ Why playing small costs you, your business, and the people who need your work  ✔ What to do when you know you need to be visible but feel completely drained Connect With Us For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia. [http://www.instagram.com/grindsocialmedia] If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work. Thanks for listening and thanks for being part of this community. Meet Our Guest Natacha Pennycooke is a leader in workplace mental health and safety, a mindset coach, and an award-winning psychotherapist. With over 13 years of experience, she is the CEO of Natacha Pennycooke Psychotherapy, a private group practice supporting individuals, couples, families, and youth 16+ through trauma, anxiety, depression, fear, self-doubt, and the mental health impacts of racialization and marginalization. Her work is guided by an anti-oppressive, healing-focused, trauma-informed, anti-racism lens and racial justice framework. Learn more at www.natachapennycooke.com [http://www.natachapennycooke.com] or follow along on Instagram at @natachapennycooke.therapy. — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com [https://grindsocialmedia.com/]. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall [https://calendly.com/grindsocial/discoverycall]    Get social Instagram: @grindsocialmedia [https://www.instagram.com/grindsocialmedia/]  Facebook: facebook.com/GRINDSOCIALMEDIA [https://www.facebook.com/GRINDSOCIALMEDIA]  📢 I’d love it if you’d share this episode and tag me!   Podcasting support Production: theultimatecreative.com [https://theultimatecreative.com/]

Stop Confusing Social Media Tips With Real Marketing

This week on Marketing Sucks, Amanda and Phil tackle a mistake too many business owners are making right now: confusing social media advice with actual marketing strategy. They break down why content tips, posting hacks, and follower growth tactics are only one tiny part of the bigger picture and why relying on them alone can leave your business stuck. Using the classic four Ps of marketing, they unpack the real difference between social media marketing and marketing as a whole, from product and pricing to placement and promotion. This episode is a back-to-basics reality check for brands that are taking advice from people who know how to grow an account but not necessarily how to build a business. If you have ever been told to just post more, raise your prices, or chase the next platform without a real strategy behind it, this one will call you out in the best way. What You’ll Learn  ✔ Why social media advice and marketing advice are not the same thing  ✔ How the four Ps of marketing still shape smart business strategy  ✔ Why product-market fit matters more than content tips  ✔ How pricing affects positioning and perception  ✔ Why promotion is bigger than posting consistently on social media  ✔ How to tell whether advice is helping your business or just feeding the algorithm Connect With Us For behind-the-scenes clips, hot takes, and conversations we don’t always have time for on the mic, follow us on Instagram @grindsocialmedia. [http://www.instagram.com/grindsocialmedia] If you’ve been listening for a while, leaving a quick review helps more business owners find the show and stop wasting money on marketing that doesn’t work. Thanks for listening and thanks for being part of this community. — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com [https://grindsocialmedia.com/]. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall [https://calendly.com/grindsocial/discoverycall]    Get social Instagram: @grindsocialmedia [https://www.instagram.com/grindsocialmedia/]  Facebook: facebook.com/GRINDSOCIALMEDIA [https://www.facebook.com/GRINDSOCIALMEDIA]  📢 I’d love it if you’d share this episode and tag me!   Podcasting support Production: theultimatecreative.com [https://theultimatecreative.com/]