Episode 15 - Fall And Winter Marketing Refresh: Pivoting Your Strategy for Seasonal Success

Episode 15 - Fall And Winter Marketing Refresh: Pivoting Your Strategy for Seasonal Success

In this episode, we're diving into an essential topic for every business and marketing team: how to pivot your marketing strategy now that we're rolling into the colder months of the year. Topics include: * Why Seasonal Shifts Matter in Marketing * Assessing Your Current Strategy * How to Pivot Your Strategy For Fall And Winter * Adjusting Content Themes And Topics * Rethinking Product Positioning * Refreshing Visuals * Tactical Changes For Boosted Engagement * Seasonal Keywords And Paid Advertising * Boosting User-Generated Content * Interactive Fall Content * Setting Goals And Tracking Success * FREE NEW Resource On Our Website: "Seasonal Marketing Strategy Pivot Checklist"! [https://www.markethouse.ca/resources/p/fallwinter-seasonal-marketing-pivot-checklist]

Episode 14 - Thinking Bigger With Your Marketing Strategy

Today we’re diving deep into the exciting world of thinking bigger for your marketing strategy. We’ll explore how to incorporate all aspects of your marketing and advertising into one cohesive campaign goal, the crucial elements you shouldn’t overlook, and the importance of timing in your campaign’s success. So, grab your notepads, sit back, and let’s embark on this journey together.

Episode 13 - Spring Cleaning Social Media Accounts For Your Business

In this episode of Marketing Without The Madness, host Jessica Penner guides you through the process of spring cleaning your business's social media platforms. Whether you're a seasoned marketer or just starting out, this episode offers practical advice on how to make your social media profiles more professional, consistent, and easy to navigate. Learn why it's crucial to audit your social media accounts to ensure consistent branding across all platforms. Discover how to declutter your content by removing outdated or off-brand posts, and get tips for streamlining your content strategy with a well-organized calendar. The episode also explores the importance of engagement—responding to messages and comments to build relationships with your audience. Additionally, Jessica dives into the best practices for optimizing your social media bios with keywords and location information. Find out how to make your bios more informative and attractive to potential customers, and why a strong call to action can lead to more engagement. The episode concludes with a focus on visuals, offering tips for creating high-quality images and videos that align with your brand's identity. Tune in for a comprehensive guide to spring cleaning your social media platforms and making them shine in 2024!

Episode 12 - Summer 2024 Marketing Trends

In this episode of Marketing Without The Madness, join Jessica Penner from Market House Ltd. as she explores the latest trends shaping the marketing landscape for Summer 2024. Discover how brands are embracing experiential marketing to create interactive experiences through virtual and augmented reality. Learn why sustainability is not just a buzzword but a crucial business practice as consumers demand eco-friendly and socially responsible brands. The episode also delves into the importance of inclusivity and diversity in marketing. From featuring a diverse range of people in advertising to embracing gender and sexual orientation inclusion, find out how brands are making everyone feel welcome and valued. Explore the shift toward micro and nano influencers and why they're becoming the new face of influencer marketing. Understand how these smaller-scale influencers offer authenticity and a personal connection with their followers. Lastly, discover why video marketing continues to dominate in 2024, with short-form content on platforms like TikTok and Instagram Reels gaining popularity. Whether you're a seasoned marketer or just starting, this episode provides insights and examples to inspire your next marketing campaign. Tune in to find out how to keep your marketing strategy fresh and effective for Summer 2024!

Episode 11 - MINI EPISODE - What's The Deal With User Generated Content?

What are the green light go's and the no's of User Generated Content for marketing your business? Join Jessica Penner, Creative Director and Owner of Market House Ltd., for this mini-episode for marketers and business owners like you! www.markethouse.ca @markethouseyeg