Martial Art Business Growth Network Podcast
Antonio Santorelli walked into the Martial Art Business Growth Network in January 2025 sitting between 60 and 800 students, four days a week, running his martial arts school around a full-time trophy business. Twelve months later he had doubled his revenue, hit his first £10K month, developed instructors he could hold accountable signed up 30 new members in four weeks, and rebuilt his entire staff structure. In this episode Rick sits down with Antonio to unpack exactly what changed. They cover the systems Antonio finally locked in (after eight months of fighting the follow-up calls), the Christmas "pens down" moment that reset his whole approach, the six-week sprint that brought in 30 sign-ups, and the mindset shift that turned a procrastinating school owner into a confident operator running two businesses. Antonio also goes deep on the personal side. Losing a child. Divorce. The years of depression. The way COVID forced a reset. The audiobook that started the climb back. This is not a polished success story. It is honest, raw, and full of the kind of detail school owners need to hear. Inside the conversation: * The exact moment Antonio realised his "systems" were just habits in his head * Why most school owners stay stuck for years (and the excuses they tell themselves) * How AI changed the way Antonio plans grading campaigns, lesson plans and member communication * The shift from teaching every class to running front of house * What he would say to the version of himself who almost did not join * The difference between one-to-one coaching and a community of school owners pulling each other forward If you are a martial arts school owner sitting somewhere between 50 and 250 students, wondering whether the plateau is permanent, this episode is for you. Ready to find out what is possible for your school? Book a free Scale Audit call with Rick at https://www.growthnetworkhub.io/ [https://www.growthnetworkhub.io/] and we will map out exactly where your business is leaking members, time and revenue, and what to fix first. No pitch. No pressure. Just a clear pathway, the way Antonio got one. Find Antonio: Antonio Santorelli on Facebook | ASBBA Martial Arts Find Rick: @rdubidat on Instagram and Facebook Learn more about the Martial Arts Business Growth Network: https://www.growthnetworkhub.io/ [https://www.growthnetworkhub.io/]
7 episodes
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