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Mediaweeks Newsmakers - Julia Edwards & Maddy Mewing

31 min · 11. mai 2026
episode Mediaweeks Newsmakers - Julia Edwards & Maddy Mewing cover

Beskrivelse

Securing millions of eyeballs during prime time looks great on a network press release. However, monetising those streaming audiences at the speed of live television, presents a completely different challenge. Behind the screen, Connected TV (CTV) and programmatic advertising serve as the vital plumbing that turns those viewers into revenue. This unseen engine dictates exactly which ad plays to which household in a matter of milliseconds. On this episode of Mediaweek’s Newsmakers podcast, we caught up with Julia Edwards, director of programmatic sales at Nine, and Maddy Mewing, director of platforms at Magnite, to unpack exactly how this technical wizardry works. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

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There are journalists who cover the news, and then there are those who somehow end up standing in the middle of history as it unfolds. Michael Usher has spent the better part of three decades doing exactly that. From the chaos of 9/11 in New York to the Iraq War, the London bombings, royal weddings, federal elections and some of the most defining moments in modern television news, Usher has built a career that reads less like a résumé and more like a timeline of global events.  So, it’s no wonder he’s become one of the country’s most trusted broadcasters. But what makes this conversation fascinating isn’t just the headlines he’s covered - it’s hearing how it all started. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

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episode Mediaweeks Newsmakers - Julia Edwards & Maddy Mewing cover

Mediaweeks Newsmakers - Julia Edwards & Maddy Mewing

Securing millions of eyeballs during prime time looks great on a network press release. However, monetising those streaming audiences at the speed of live television, presents a completely different challenge. Behind the screen, Connected TV (CTV) and programmatic advertising serve as the vital plumbing that turns those viewers into revenue. This unseen engine dictates exactly which ad plays to which household in a matter of milliseconds. On this episode of Mediaweek’s Newsmakers podcast, we caught up with Julia Edwards, director of programmatic sales at Nine, and Maddy Mewing, director of platforms at Magnite, to unpack exactly how this technical wizardry works. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

11. mai 202631 min