Medill State of Local News with Tim Franklin

Growing an Audience in the Digital Age | Ben Cotton on The New York Times’ Growth, Product, and Subscriptions

31 min · 13. apr. 2026
Billede af episoden Growing an Audience in the Digital Age | Ben Cotton on The New York Times’ Growth, Product, and Subscriptions

Description

In this episode of the State of Local News Podcast, host Tim Franklin, Professor, John M. Mutz Chair in Local News, and founding director of the Medill Local News Initiative speaks with  Ben Cotton, General Manager for News at The New York Times. They discuss: * The shift from advertising to a subscription-first model * The rise of product bundles (games, cooking, sports, Wirecutter) * How product, data, and user experience drive engagement and retention * The role of video, creators, and younger audiences in the future of news * Why building direct relationships with readers matters more than ever

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6 episodes

episode Lenfest Institute CEO Jim Friedlich on What’s Working in Local News: Beneficial Ownership Combined with Strong User Revenues artwork

Lenfest Institute CEO Jim Friedlich on What’s Working in Local News: Beneficial Ownership Combined with Strong User Revenues

Friedlich joins Tim Franklin on the State of Local News Podcast to reflect on the Lenfest Institute's decade-long journey to becoming one of the most influential journalism organizations in the country: investing more than $117 million in more than 600 news organizations and initiatives to support local news innovation, business sustainability and newsroom transformation. He also discusses The Philadelphia Inquirer's digital transformation, the growing role of nonprofit ownership in local news, challenges facing commercial news organizations today and how AI is reshaping journalism. Friedlich discusses why local news organizations must embrace emerging technologies while continuing to invest in trusted reporting, sustainable business models and serving the community’s information needs.

7. juli 202631 min