Medill State of Local News with Tim Franklin
In this episode of the State of Local News Podcast, host Tim Franklin, Professor, John M. Mutz Chair in Local News, and founding director of the Medill Local News Initiative speaks with Ben Cotton, General Manager for News at The New York Times. They discuss: * The shift from advertising to a subscription-first model * The rise of product bundles (games, cooking, sports, Wirecutter) * How product, data, and user experience drive engagement and retention * The role of video, creators, and younger audiences in the future of news * Why building direct relationships with readers matters more than ever
6 episodes
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