Ep 69: The Evolution of MedSpa Marketing: What's Working Now and What Doesn't

Ep 69: The Evolution of MedSpa Marketing: What's Working Now and What Doesn't

If you've been in the aesthetics industry for any length of time, you've probably noticed that the marketing playbook seems to change every few years. Strategies that once generated endless leads suddenly stop working, while entirely new opportunities emerge seemingly overnight. In today's episode, we're talking about how MedSpa marketing has evolved over the last two decades, where the industry appears to be heading next, and how owners can position themselves to continue growing regardless of what platform, algorithm, or technology comes along. You can find show notes, resources, and more at: https://medspafinancial.com [https://medspafinancial.com/]

Ep 68: How Much Money Do You Actually Need to Start a MedSpa?

Starting a MedSpa is one of those businesses that looks much simpler from the outside than it actually is. People see the treatments, the branding, the aesthetic side of it, but what they often don't see is the amount of capital, planning, and financial pressure that exists before the business ever becomes consistently profitable. And one of the most common questions we get from people looking to open a MedSpa is pretty straightforward: where exactly is all of this money supposed to come from? That's what we're discussing today. You can find show notes, resources, and more at: https://medspafinancial.com [https://medspafinancial.com/]

Ep 67: I Have $5 Million… So How Much Can I Actually Spend?

Most people think retirement is just about hitting a certain portfolio number. But what often gets overlooked is what that number actually translates to in real-life spending power over time. In this episode, we break down the hidden friction between investment returns, taxes, inflation, and lifestyle — and why "living off the return" is far more complicated than it sounds. You can find show notes, resources, and more at: https://medspafinancial.com [https://medspafinancial.com/]

Ep 66: Navigating Inherited Wealth

There's a major financial shift quietly unfolding right now that's likely going to impact millions of families over the next couple decades. And while most people think of inheritance as purely a financial event, the reality is that it touches emotions, relationships, planning, taxes, and even personal identity in ways that often go completely unspoken. Today we want to explore some of the conversations families aren't having — but probably should be. You can find show notes, resources, and more at: https://medspafinancial.com [https://medspafinancial.com/]

Ep 65: How Often Should You Check on Your Investment Returns?

How often should you log into your investment account? Daily? Weekly? Monthly? What if I told you that checking too often can actually make you feel worse — even when your investments are doing exactly what they're supposed to do? Today we're talking about something almost nobody discusses in investing: the psychology of monitoring wealth. You can find show notes, resources, and more at: https://medspafinancial.com [https://medspafinancial.com/]