Meta Business, Innovation and Technology Podcast

Alicia LeBeouf [https://www.linkedin.com/in/alicialebeouf/], Head of Industry — Retail and  E-Commerce at Meta [https://www.linkedin.com/company/meta/], sits down with John Storms [https://www.linkedin.com/in/john-storms-883428b6/], GM and Head of Media Network at Lowe’s Companies, Inc. [https://www.linkedin.com/company/lowe's-home-improvement/], to discuss the future of retail media, data-driven personalization and omnichannel innovation.   Key Takeaways: (03:05) Retail media connects ads to shoppers in relevant ways. (06:04) Scale and measurement rely on automation and AI. (07:21) AI helps automate and improve service for partners. (11:57) Customer journeys are long, nonlinear and cross many channels. (14:29) First-party data enables better personalization and results. (17:44) Advanced analytics provide deeper insights and learning. (19:15) Tracking new customers and incremental impact is essential. (26:22) Omnichannel campaigns boost offline results and drive higher returns.   Resources Mentioned: Alicia LeBeouf [https://www.linkedin.com/in/alicialebeouf/] https://www.linkedin.com/in/alicialebeouf/ Meta [https://www.linkedin.com/company/meta/] https://www.linkedin.com/company/meta/ John Storms [https://www.linkedin.com/in/john-storms-883428b6/] https://www.linkedin.com/in/john-storms-883428b6/ Lowe’s Companies, Inc. | LinkedIn [https://www.linkedin.com/company/lowe's-home-improvement/] https://www.linkedin.com/company/lowe's-home-improvement/ Lowe’s | Website [https://www.lowes.com/] https://www.lowes.com/ Shoptalk [https://shoptalk.com/] https://shoptalk.com/     #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

On this episode, Jane Ostler [https://www.linkedin.com/in/janeostler/], EVP of Global Solutions Marketing and Thought Leadership at Kantar [https://www.linkedin.com/company/kantar/], joins Shekhar Deshpande [https://www.linkedin.com/in/shekhardeshpande/], Head of Strategy, Global Clients, at Meta [https://www.linkedin.com/company/meta/]. They discuss how brands can create high-impact advertising by integrating creative effectiveness with data-driven insights.   Key Takeaways: (04:28) Data removes guesswork and reveals useful insights. (07:08) Creative quality strongly affects advertising profitability. (11:38) Experts and AI must work together for insights. (13:59) Human connection boosts ad impact by 81%. (15:50) Marketers often undervalue humans in advertising. (17:59) Blending brand and product improves ad results. (21:01) Phones are today’s most personal ad platform. (23:57) Quick cuts are now used in traditional media. (26:41) Consistent visuals make brands more memorable. (31:52) Data helps accurately predict ad performance. (35:02) AI speeds production but doesn’t ensure strong ads.   Resources Mentioned:   Jane Ostler https://www.linkedin.com/in/janeostler/ [https://www.linkedin.com/in/janeostler/] Kantar | LinkedIn https://www.linkedin.com/company/kantar/ [https://www.linkedin.com/company/kantar/] Kantar | Website https://www.kantar.com/ [https://www.kantar.com/] Shekhar Deshpande https://www.linkedin.com/in/shekhardeshpande/ [https://www.linkedin.com/in/shekhardeshpande/] Ad Age Report on Creative Effectiveness https://adage.com/article/special-report-cannes-lions/research-meta-kantar-and-creativex-announces-new-era-storytelling/2568276 [https://adage.com/article/special-report-cannes-lions/research-meta-kantar-and-creativex-announces-new-era-storytelling/2568276] Meta  https://www.linkedin.com/company/meta/ [https://www.linkedin.com/company/meta/]     #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

We’re joined by Dimi Albers [https://www.linkedin.com/in/dimialbers/], Global CEO of DEPT® [https://www.linkedin.com/company/deptagency/], to explore how brands can scale creative ideas and deliver true personalization. Dimi shares insights on aligning technology with customer motivations, creating seamless experiences across the journey, and understanding both opportunities and limitations of data.   Key Takeaways: (02:29) AI practice that goes deeper than traditional digital agencies. (04:10) Growth and competitive success are the real AI opportunities. (06:58) Automation and machine learning transform content creation at scale. (09:35) Creativity must align with available data and platform limits. (13:27) Scaling digital campaigns requires smarter content optimization. (17:36) Deeper customer journeys drive effective personalization. (21:40) Understanding and applying technology to drive transformation. (24:03) Personalization requires strong data stacks and AI tools. (26:10) Technology moves fast, but organizational change takes time. (28:07) Marketing teams will grow, not shrink, with technology.   Resources Mentioned: Dimi Albers [https://www.linkedin.com/in/dimialbers/] - https://www.linkedin.com/in/dimialbers/ DEPT® [https://www.linkedin.com/company/deptagency/] - https://www.linkedin.com/company/deptagency/ DEPT® [https://www.deptagency.com/] - https://www.deptagency.com/ Meta Advantage Suite [https://www.meta.com/] - https://www.meta.com/   #innovation #technology #metaverse #socialmedia #socialmediamarketing #AI #productivity #evolution #creative #differentiation

In this live recording from the Meta Agency Summit 2024, we’re joined by Amanda Mollet [https://www.linkedin.com/in/amanda-mollet-b3bb623/], EVP, Performance of Spark Foundry [https://www.linkedin.com/company/sparkfoundry/], Joe Yakuel [https://www.linkedin.com/in/josephyakuel/], Founder and CEO of WITHIN [https://www.linkedin.com/company/withinco/], and Ralph Burns [https://www.linkedin.com/in/ralphburns/], Founder and CEO of Tier 11 [https://www.linkedin.com/company/tiereleven/]. We dive into the challenges of balancing brand-building with performance marketing, the evolving consumer journey and the power of AI in campaign optimization.   Key Takeaways: (03:27) Multi-objective buying aligns with real-world consumer behavior. (05:45) AI helps brands personalize campaigns at scale. (07:15) Performance requires investment in testing and learning. (10:32) Short-form video, like Reels, boosts engagement. (12:48) Consistency across campaigns builds better relationships. (15:22) Balancing brand and direct response is crucial for growth. (17:36) Data-driven insights drive better campaign decisions. (19:58) Long-term success requires aligning CMOs and CFOs. (22:14) Understanding consumer journeys leads to better targeting.   Resources Mentioned: Amanda Mollet - https://www.linkedin.com/in/amanda-mollet-b3bb623/ [https://www.linkedin.com/in/amanda-mollet-b3bb623/] Spark Foundry - https://www.linkedin.com/company/sparkfoundry/ [https://www.linkedin.com/company/sparkfoundry/] Joe Yakuel - https://www.linkedin.com/in/josephyakuel/ [https://www.linkedin.com/in/josephyakuel/] Ralph Burns  - https://www.linkedin.com/in/ralphburns/ [https://www.linkedin.com/in/ralphburns/] WITHIN - https://www.linkedin.com/company/withinco/ [https://www.linkedin.com/company/withinco/] Tier 11 - https://www.linkedin.com/company/tiereleven/ [https://www.linkedin.com/company/tiereleven/] Meta Advantage+  https://www.facebook.com/business/advantage-plus [https://www.facebook.com/business/advantage-plus] Meta Blueprint: Digital Marketing Skills - https://www.facebook.com/business/learn [https://www.facebook.com/business/learn] Wicked Reports - https://www.wickedreports.com [https://www.wickedreports.com]   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

On today’s episode, we’re joined by Andrew Ng [https://www.linkedin.com/in/andrewyng/], Founder of DeepLearning.AI [https://www.linkedin.com/company/deeplearningai/], Managing General Partner of AI Fund [https://www.linkedin.com/company/aifund/] and Executive Chairman of LandingAI [https://www.linkedin.com/company/landing-ai/]. We explore the immense opportunities within AI, focusing on large language and multi-modal models. We also discuss managing the risks associated with AI models and the potential for future innovation in the field. Key Takeaways: (02:03) The impact of AI education. (03:51) Large models drive industry-wide opportunities. (04:42) Deep learning possibilities are far from exhausted. (06:06) Openness reduces AI risks. (07:12) Easier switching between AI model providers. (09:17) Openness fosters innovation in AI. (11:24) Guardrails help manage AI risks. (14:37) Hybrid models balance edge and cloud processing. (17:37) The potential of smaller model applications. (20:01) Design patterns emerge for agentic workflows. Resources Mentioned: Andrew Ng - https://www.linkedin.com/in/andrewyng/ DeepLearning.AI - https://www.linkedin.com/company/deeplearningai/ AI Fund - https://www.linkedin.com/company/aifund/ LandingAI - https://www.linkedin.com/company/landing-ai/ PyTorch -  https://pytorch.org  React - https://reactjs.org TensorFlow - https://www.tensorflow.org Introducing Multimodal Llama 3.2 - https://www.deeplearning.ai/short-courses/introducing-multimodal-llama-3-2/ Prompt Engineering with Llama 2 & 3 - https://www.deeplearning.ai/short-courses/prompt-engineering-with-llama-2/     #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing