Automate to Elevate: Scaling Your Creative Business

18 Years in PR: The Real Systems, Sales & Strategy Behind High-Ticket Clients | ft. Briana Gallen

YOU WANT BIGGER CLIENTS… BUT YOU’RE NOT OPERATING LIKE SOMEONE WHO CAN HANDLE THEM. In Episode 46 of Season 6, ShySpeaks and Ron sit down with Briana Gallen, founder of Swank PR, to break down what it actually takes to run a high-level PR business after 18 years in the game. This episode is not theory. It’s not “motivation.” It’s real execution — from onboarding systems, to pricing structure, to pitching at scale, to managing client expectations. If you’re still freelancing without structure… if your income is inconsistent… if you want $30K–$40K clients… This episode shows you exactly what needs to change. WHAT YOU’LL LEARN IN THIS EPISODE * Why High-Ticket Clients Require Structure (Not Just Talent) * The Real PR Workflow (Step-by-Step) * Why She Gets Paid 45 Days Ahead (And Why You Should Care) * The Truth About PR: It’s NOT About Making You Money * What “Media Ready” Actually Means * Why Systems Beat Custom Work Every Time * The Metrics That Actually Matter in PR * Why Most Creatives Undervalue Their Work * Why You Can’t Depend on One Client QUOTABLE MOMENTS “My job is visibility — not your revenue.” “If you want high-ticket clients, you need high-level systems.” “You plant seeds everywhere… they grow when they’re supposed to.” “You can’t depend on one client.” “If your cup is empty, you can’t serve anyone.” “Not everyone is meant to be a CEO — and that’s okay.” Connect with MMCB: * Podcast (Apple): https://podcasts.apple.com/us/podcast/minding-my-creative-business-podcast/id1724893043 [https://podcasts.apple.com/us/podcast/minding-my-creative-business-podcast/id1724893043] * Podcast (Spotify): https://open.spotify.com/show/1Uo7amHW0dR2tBd3gMgOV4?si=511ddd99b115418b [https://open.spotify.com/show/1Uo7amHW0dR2tBd3gMgOV4?si=511ddd99b115418b] * YouTube: https://www.youtube.com/@mindingmycreativebusiness [https://www.youtube.com/@mindingmycreativebusiness] * Instagram: https://www.instagram.com/mindingmycreativebusiness [https://www.instagram.com/mindingmycreativebusiness] * Website: www.mmcbpocast.com [http://www.mmcbpocast.com] YOU HAVE THE CREATIVITY. NOW BUILD THE BUSINESS AROUND IT. Every creative has a story — but talent alone is not the business. Structure is what turns ideas into income, consistency into growth, and creativity into something sustainable. That is the work behind the Creative to CEO Challenge. In five days, Ron and Shy will help you clarify your signature offer, price it with confidence, and build a 90-day plan that gives your creative business direction, focus, and momentum. If this episode reminded you that your creativity deserves more structure, this is your next step. Join the Creative to CEO Challenge — https://creativetoceochallenge.com Build with intention. Create with heart. Turn your creativity into a business that lasts.

You’re Not Broke — Your Client Journey Is Broken: 7 Hidden Leaks Costing You Thousands

YOU’RE GETTING INQUIRIES… BUT THE MONEY STILL ISN’T CONSISTENT. WHY? In Episode 45 of Season 6, ShySpeaks and Ron break down one of the most overlooked reasons creative entrepreneurs struggle to scale: a broken client journey. You’re getting messages. You’re booking clients. You’re delivering work. But something still feels off. That “off” feeling? It’s profit leakage happening across your entire process. This episode walks you step-by-step through the full client journey — from first inquiry to repeat purchase — and exposes exactly where creatives lose money, time, and opportunities. If your income feels inconsistent, this is not a marketing problem. It’s a systems problem. WHAT YOU’LL LEARN IN THIS EPISODE * What a Client Journey Actually Is (And Why Most Creatives Ignore It) * Phase 1: Attraction — Where Most Money Is Lost First * Why Qualification Isn’t About Rejecting People * Phase 2: Activation — Where Structure Creates or Kills Trust * The Hidden Cost of Poor Onboarding * Phase 3: Fulfillment — Where Most Creatives Guess Instead of Systemize * Why You Need SOPs (Even If You Hate Systems) * Phase 4: Ascension — The Most Ignored Revenue Opportunity * The Real Reason You Feel “Busy But Broke” QUOTABLE MOMENTS “You’re not broke — your client journey is broken.” “If you don’t respond, you already lost the sale.” “Don’t reject — redirect.” “If it’s not documented, it’s not scalable.” “Busy doesn’t mean profitable.” “Your job isn’t just to deliver — it’s to guide the journey.” RESOURCES & LINKS Join the Creative to CEO 5-Day Challenge 👉 http://www.creativetoceochallenge.comwww.creativetoceochallenge.com [http://www.creativetoceochallenge.com] Business Credit Support (up to $150K): 👉 creditsavant.io Connect with MMCB: 🌍 Website: http://www.mmcbpodcast.comwww.mmcbpodcast.com [http://www.mmcbpodcast.com] 📸 Instagram: @mmcbpodcast “All it takes is intention, consistency, and laser focus to mind my creative business.”

Character Is the Business Plan Nobody Talks About ft. Cindy Beasley | Morally Simple Productions & Creative Cipher | Chicago

Episode Summary: Cindy Beasley didn't take the Hollywood route — she watched what happened to people who did, decided it wasn't for her, and built her own table instead. Now she's the founder of Morally Simple Productions and the newly appointed President of Creative Cipher, a Chicago-rooted creative ecosystem that hosts the XL Film Festival, attracts AMC executives, and is being built into the next Viacom. This conversation goes deep into what it actually takes to survive and scale in entertainment — and it starts long before you ever pick up a camera. What You'll Learn: * Why vision has to come before team, software, or strategy — and how skipping this step is the fastest way to build something that collapses under its own weight * What separates a creative who lands big deals from one who stays stuck — and why grit, resilience, and character aren't soft skills, they're your most bankable assets in entertainment * How to build a creative ecosystem that generates revenue from multiple directions — ticket sales, commission fees, partnerships, and beyond — without losing the community-first mission that makes people care * The real metric Cindy uses to measure financial success that has nothing to do with your revenue number — and everything to do with how you treat the people who help you build * How to position yourself so that your best opportunities find you — instead of spending your life applying for rooms that were never designed to let you in Key Quotes: "There's no need to go ask for permission to sit at the next table — when you got this table right here that we built for us." — Cindy Beasley "If you want to not just sustain but grow and elevate, it has to be in you. The 'fake it till you make it' mask is going to come off at the maximum point — every time." — Cindy Beasley "My best opportunities — I never interviewed for. They found me. That's what character does over time." — Cindy Beasley Resources + Links Mentioned: * Creative Cipher — https://creativecypher.org/ [https://creativecypher.org/] * XL Film Festival (Annual — Hyde Park, Chicago — every third weekend in August) — https://filmfreeway.com/XLFest [https://filmfreeway.com/XLFest] * Morally Cinful Productions — https://www.morallycinfulproductions.com/ [https://www.morallycinfulproductions.com/] * MMCB Creative to CEO Challenge — www.creativetoceochallenge.com [www.creativetoceochallenge.com] Connect with MMCB: * Podcast (Apple): https://podcasts.apple.com/us/podcast/minding-my-creative-business-podcast/id1724893043 [https://podcasts.apple.com/us/podcast/minding-my-creative-business-podcast/id1724893043] * Podcast (Spotify): https://open.spotify.com/show/1Uo7amHW0dR2tBd3gMgOV4?si=511ddd99b115418b [https://open.spotify.com/show/1Uo7amHW0dR2tBd3gMgOV4?si=511ddd99b115418b] * YouTube: https://www.youtube.com/@mindingmycreativebusiness [https://www.youtube.com/@mindingmycreativebusiness] * Instagram: https://www.instagram.com/mindingmycreativebusiness [https://www.instagram.com/mindingmycreativebusiness] * Website: www.mmcbpocast.com [http://www.mmcbpocast.com] Your Vision Is the Strategy. Now Let's Build the Structure Around It. Cindy didn't build Creative Cipher by waiting for someone to hand her a blueprint — she started with a clear vision and figured out the rest from there. That's exactly what the Creative to CEO Challenge is designed to help you do. In five focused days, Ron and Shy will walk you through identifying your signature offer, pricing it with confidence, and laying out the 90-day structure that takes you from creative to CEO — for real this time. Join the Creative to CEO Challenge — www.creativetoceochallenge.com [www.creativetoceochallenge.com] All it takes is intention, consistency, and laser focus — to mind your creative business.

She Went for 100 Nos on Purpose — Here's What Happened Next ft. Isabel Bora

Episode Summary: Isabel Bora didn't wait until she was ready — she started in her bathroom, pregnant, modeling wigs at night while her baby slept, and reaching out to 40 companies before she got her first yes. In 14 months, she built Sugar Bridals into a premium bridal hair brand serving brides of color, closed 62 brides in year one, assembled a 5-person team, and used her creative business income to buy her first real estate investment. If you've been sitting on a skill, second-guessing your prices, or wondering how long it's supposed to take — this episode is the answer. What You'll Learn: * How to find and own a niche that the market is ignoring — and why underserved audiences often become your most loyal, highest-paying clients * The counterintuitive truth about pricing: why charging too little kills your credibility faster than charging too much, and how to raise your rates with confidence even when you're still building * How to build a backend system that runs without you — from rotating VA schedules to human-first communication strategies that beat automation every time * The difference between tracking revenue and tracking profit — and why confusing the two is the fastest way to look busy while going broke * How to take the income from your creative business and turn it into a real asset — Isabel's exact path from $25,000 in business profit to her first real estate property Key Quotes: "I went for the first 100 nos. That's the mindset. After 20 nos, I take 24 hours, check my email, ask myself what I'm writing wrong, reposition — then I try again." — Isabel Bora "Drop the price. Then go silent. The first one to speak loses. If you start explaining why you charge what you charge, you already lost the power." — Isabel Bora "Don't get carried away with doing 80 people a day. Big companies make $60 million and close tomorrow. Track the profit — that's what keeps the lights on." — Isabel Bora Resources + Links Mentioned: * Shugar Bridal Hair (Isabel's company Instagram) — https://www.instagram.com/shugarhair/ [https://www.instagram.com/shugarhair/] * Isabel Bora's contact / email — sugarhair1@gmail.com [sugarhair1@gmail.com] * MMCB Creative to CEO Challenge — https://creativetoceochallenge.com [https://creativetoceochallenge.com] * Credit Savant (Business Funding) — www.creditsavant.io [http://www.creditsavant.io] Connect with MMCB: * Podcast (Apple): https://podcasts.apple.com/us/podcast/minding-my-creative-business-podcast/id1724893043 [https://podcasts.apple.com/us/podcast/minding-my-creative-business-podcast/id1724893043] * Podcast (Spotify): https://open.spotify.com/show/1Uo7amHW0dR2tBd3gMgOV4?si=511ddd99b115418b [https://open.spotify.com/show/1Uo7amHW0dR2tBd3gMgOV4?si=511ddd99b115418b] * YouTube: https://www.youtube.com/@mindingmycreativebusiness [https://www.youtube.com/@mindingmycreativebusiness] * Instagram: https://www.instagram.com/mindingmycreativebusiness [https://www.instagram.com/mindingmycreativebusiness] * Website: www.mmcbpocast.com [http://www.mmcbpocast.com] You Have a Skill. Now Build the Business Around It. Isabel started with a wig, a bathroom mirror, and a mindset that refused to quit. What she built in 14 months didn't happen by accident — it happened because she got clear on her offer, built structure around it, and stopped treating her talent like a hobby. If you're ready to do the same, the Creative to CEO Challenge is where that work starts. In five days, Ron and Shy will help you name your signature offer, price it with confidence, and build the 90-day plan that turns your creativity into a real business. Join the Creative to CEO Challenge — https://creativetoceochallenge.com All it takes is intention, consistency, and laser focus — to mind your creative business.

Everybody Wins or Nobody Wins ft. Dominick "Dom" Domasky & Ramon Ray | Live from CreativeCon Chicago

Episode Summary: Most creatives are still playing small because they think collaboration is competition in disguise — this episode dismantles that lie in real time. Recorded live at CreativeCon Chicago, Ron and Shy sit down with bestselling author and Motivation Champs founder Dominick "Dom" Domasky and small business powerhouse Ramon Ray to unpack what it actually takes to build events, publishing companies, and creative communities that outlast the hype. If you've ever wondered whether your idea is big enough to become a movement, this conversation will show you the blueprint — and remind you that you were never supposed to build it alone. What You'll Learn: * How to redefine yourself as a "creative" — even if you're in real estate, landscaping, or any industry that has nothing to do with the arts — and why that shift changes everything about how you market and grow * Why every business you build has an invisible ceiling when you're the only one holding it up — and what to do before it stalls you out * The three non-negotiables of a successful event-based business — and which one will sink you faster than the other two combined if you ignore it * How Dom and Julie Laughton merged separate communities into a thriving live event — and how to apply that same strategy to your next launch * The "everybody wins" framework for building collaborations and partnerships that don't leave anyone holding an empty bag Key Quotes: "In 2026, if you're a real estate agent, a podcaster, a landscaper — you should be using video, podcasting, AI. When we say 'creative,' it's not just rah-rah. It's using the tools that all businesses should be using." — Dominick Domasky "Alone, we can do so little. My dad's business would only grow to what my dad could control. You bring in the right people — people who've done it, who want to add value — and two plus two stops equaling four." — Ramon Ray "Your message isn't my message. But that doesn't mean someone can't receive yours. Once I realized that, I stopped seeing competition and started seeing community." — Dominick Domasky Resources + Links Mentioned: * CreativeCon Event — https://www.cre8tivecon.com [https://www.cre8tivecon.com] * Motivation Champs Publishing / Dominick Domasky — https://www.motivationchamps.com [https://www.motivationchamps.com] * Celebrity CEO by Ramon Ray — https://www.ramonray.com [https://www.ramonray.com] * MMCB Creative to CEO Challenge — https://creativetoceochallenge.com [https://creativetoceochallenge.com] * Credit Savant (Business Funding) — www.creditsavant.io [http://www.creditsavant.io] Connect with MMCB: * Podcast (Apple): https://podcasts.apple.com/us/podcast/minding-my-creative-business-podcast/id1724893043 [https://podcasts.apple.com/us/podcast/minding-my-creative-business-podcast/id1724893043] * Podcast (Spotify): https://open.spotify.com/show/1Uo7amHW0dR2tBd3gMgOV4?si=511ddd99b115418b [https://open.spotify.com/show/1Uo7amHW0dR2tBd3gMgOV4?si=511ddd99b115418b] * YouTube: https://www.youtube.com/@mindingmycreativebusiness [https://www.youtube.com/@mindingmycreativebusiness] * Instagram: https://www.instagram.com/mindingmycreativebusiness [https://www.instagram.com/mindingmycreativebusiness] * Website: www.mmcbpocast.com [http://www.mmcbpocast.com] Ready to Stop Building Alone? If this conversation hit home, the Creative to CEO Challenge is your next move. In five days, Ron and Shy will help you identify your signature offer and build the 90-day structure around it — so you stop spinning and start executing. Less than $100. One hour a day. Join the Creative to CEO Challenge — https://creativetoceochallenge.com