Minding Your Business Africa

Building A Successful Food Brand: The SoFreshNG Story

52 min · 21. dec. 2025
episode Building A Successful Food Brand: The SoFreshNG Story cover

Description

Building a successful food brand in Nigeria is about patience, systems, and learning the market one decision at a time. In this episode of Minding Your Business Africa, Olagoke Balogun, co founder and CEO of So Fresh Nigeria, shares the real story behind building So Fresh from a small fruit and vegetable store into one of Nigeria’s most trusted healthy food brands. We talk about listening to customers, surviving the early years of slow growth, managing fresh produce in a tough operating environment, building systems that scale, and why hustle can start a business but structure is what keeps it alive. This episode is for anyone trying to understand what sustainable entrepreneurship really looks like.

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