Morning Drive

Gen Z Workers Demanding Purpose Over Pay

31 min · 5. juni 2026
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Description

A major global survey by ACCA highlights a profound shift in the Middle East finance profession. Kush Ahuja, Head of Middle East and Eurasia at ACCA, tells Tim Elliott that young professionals, particularly Generation Z, are prioritising corporate values, social impact, and ESG integration over salaries, forcing regional employers to adapt or risk losing top-tier talent.

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