Morning Drive
As the World Cup intensity peaks in the knockout stages, music has become as crucial to a team's campaign as their tactical formation. Julie Hanse, Director of Partnerships at MassiveMusic, joins Tim Elliott to unpack the lucrative business of sports anthems, exploring why global teams and major brands are obsessively investing in sonic strategies, stadium chants, and official tracks to fuel national pride and secure massive commercial wins.
608 episodes
Comments
0Be the first to comment
Sign up now and become a member of the Morning Drive community!