Mom Life Unfiltered by THE CÆP
Kalee Isbell started her video editing company in 2019 with no business plan, two kids under two, and a single Instagram DM she almost didn't send. Seven years later she runs a team of nine editors all moms and has built a business around one simple idea: the videos sitting on your phone deserve to actually be watched. But this conversation goes way deeper than the business origin story. Kalee gets honest about what it actually looked like to build something in the margins of motherhood editing videos from the hallway while her kids took a bath, trying to work through COVID with zero childcare, and the year her revenue dipped and she told her husband it was all over. She talks about the moment she stopped measuring success by growth and started measuring it by whether she still enjoyed what she was doing. And she talks about surrender not as giving up, but as the quiet practice that made her a better mom and a steadier business owner. She also gets into something that doesn't come up enough: the question of whether we're over-documenting childhood, who gets to decide, and why asking your kids for permission before you press record matters more than you think. This one is for every mom who's tired of chasing balance and just needs someone to tell her that building something messy and imperfect is still building something. Topics covered: * Starting a business from a DM with no plan — and what year 7 actually looks like * Why every editor on her team is a mom and why it makes all the difference * The balance myth and why chasing it is making us feel worse * Working through COVID with two kids and no childcare * Surrender as practice and what those hard moments are building in you * What kids teach us about forgiveness and starting over * Over-documenting vs under-documenting childhood — where's the line? * The mom she thought she'd be vs who she actually became * How to start when your creative idea scares you About Kalee: @kaleeisbell | @isbellfamilyfilms — video editing entrepreneur, former teacher, mom of 2 (soon 3), and founder of a company built entirely in the in-between moments of motherhood.
16 episodes
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