Money and Motion: You're over 50 and your money situation is not where you thought it would be.
The Anti Aging Trap That Targets Women on a Fixed Income You were never bad with money. You were trying to feel like yourself in a world that stopped looking. Subscribe Now! Let's move forward together and keep your money in your pants. I counted up one year of my own beauty spending and it came to over six thousand dollars, and most of it was never about looking good, it was about not feeling scared. This is money over 50 done straight: why we spend more on our face at the exact moment money gets tight, it's called the lipstick effect, where the money actually goes, and one small move that turns it into a retirement cushion without giving up the things you love. Keep the pedicure. Keep the good conditioner. Just look at the whole number first. In this video: - The lipstick effect: why scarcity makes women spend more on beauty, not less - The real cost: what six thousand dollars a year becomes if it goes almost anywhere else - Care or fear: how to tell the beauty spending that's worth it from the spending that isn't - The quiet twenty: move 20% into an index fund, and what it grows to in five years - Why women over 50 are the highest spenders the beauty industry pretends not to see Sources: - Hill, Rodeheffer, Griskevicius, Durante & White (2012). Boosting Beauty in an Economic Decline: Mating, Spending, and the Lipstick Effect. Journal of Personality and Social Psychology, 103(2). - AARP, Mirror/Mirror survey (2019): women 50+ spend roughly $22 billion a year on beauty and personal care and report feeling overlooked by the industry. Website: https://moneyandmotionpodcast.com [https://moneyandmotionpodcast.com] Get Your Workbook Here: https://josefina588.gumroad.com/l/twxuq [https://josefina588.gumroad.com/l/twxuq] Watch next: 5 Income Streams Women Over 50 Can Start Now → https://www.youtube.com/watch?v=SXa2sUAdpMo [https://www.youtube.com/watch?v=SXa2sUAdpMo] The content on this channel is created for informational and entertainment purposes only and reflects Josefina's personal opinions based on her life experience and independent research. Josefina's opinions do not reflect those of her employer. Josefina is not a licensed attorney, CPA, insurance agent, or financial advisor. Nothing on this channel should be considered tax, legal, insurance, safety, or financial advice. When specific stocks or companies are mentioned, Josefina may hold a personal ownership interest. This channel may include affiliate links. Any offers, rates, or figures discussed are subject to change, so always verify current terms directly with the source. Some offers mentioned in older videos may no longer be available. Do not make buying or selling decisions based solely on this content. For guidance specific to your situation, consult a qualified professional. Always do your own due diligence. Thank you for being part of the Money and Motion community. Sources: - Hill, Rodeheffer, Griskevicius, Durante & White (2012). Boosting Beauty in an Economic Decline: Mating, Spending, and the Lipstick Effect. Journal of Personality and Social Psychology. - AARP (2019). Mirror/Mirror Beauty Survey: women 50+ spend roughly $22 billion a year on beauty and personal care. #WomenOver50 #MoneyAndMotion #LipstickEffect
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