You Don't Want What You Think

Building with vulnerability

Join the Monsoon Season newsletter: https://asayee.substack.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbE1IeHp3RTFsMDkyaVVQZ1dfMnkzdElvR3l3d3xBQ3Jtc0tubThVbTY0bklBb3liMU5jRmd6NXF5bHdTdmNZek5BNDd2b2ppTU5QMTQ4TDRCc1lYd3dON1lkUEVweHJHRXFiYWQ5eXMyLV9tREJWX0xHbmJMUVVXX3d1SkhxaFd2WGVaUndVVjBkR09uTHhYRnR6aw&q=https%3A%2F%2Fasayee.substack.com%2F&v=myyDbIhphUs] A raw and honest solo episode where I open up about the chaos of building in real time, from repricing my coaching offer and navigating my first hate comment to refining my story and figuring out what is actually on my list this week. 🧡

You Don't Want What You Think

Join the Monsoon Season newsletter: https://asayee.substack.com/About this episode:We don't want what we think we want — we want the feeling underneath it, and until we learn to name that feeling, we will spend our whole lives chasing the wrong things.

Build the room

Subscribe to the newsletter on Substack for weekly podcast breakdowns, free guided meditations, and vulnerable weekly newsletters.https://asayee.substack.com/ 💌 About the episode:A dented candle in a cluttered garage looks like trash. Place the same candle in a gallery with intention and it becomes art. The candle did not change. The context did. In this episode I am talking about why so many talented creators and entrepreneurs stay invisible, not because their work is not good enough, but because nobody taught them to build the room. Inspired by the late Virgil Abloh, we explore the difference between perfecting your craft and building the cultural context that lets your work actually land. I share three practical ways to start building your room today, including the What I Am and What I Am Not exercise that will change how you think about your brand, your content, and everything you create.

No half measures

Join the newsletter → https://asayee.substack.com/ The most dangerous place you can be as creator or someone building a personal brand is almost committed. Not checked out, not fully in. Almost. Because almost gives you just enough activity to avoid confronting the fact that you have not actually decided yet. In this solo podcast episode I am pulling back the curtain on every content mistake I made over fifteen years and what they all had in common. They were all half measures. Posting inconsistently. Creating on platforms I hated. Sharing watered down versions of my real opinions. Spending months on branding before I had said anything worth branding. This one is for anyone who feels like they are showing up but not breaking through. The half measure is why. And going full measure is the only way out.

How to become consistent after years of failing

About this episode: I spent decades identifying as someone with zero discipline who could not be consistent. That was my story and I wore it like a badge. This year that all changed. In this solo episode I am pulling back the curtain on what actually made the difference, and it has nothing to do with motivation, willpower, or getting your life together. It starts somewhere much quieter than that.We get into the real reason consistency feels so hard, why starting small is not giving up, what meditation taught me about joyful effort, and the one phrase that changed everything for me: suck but don't skip.If you have started over more times than you can count, this one is for you.Subscribe on Substack for episode breakdowns, essays and free guided meditations: https://asayee.substack.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0hOYktJSFV4T1p2RXJ0ZTJnb293WWNXaEhRQXxBQ3Jtc0tsUFgta1hja1Nta2FNXzNsdWc5MkVGRV8yd0p3cTJDMVFod1dGZ2kwLThRSXh2WldzdEFuQ2RjNHR3amp4M2doRngyN05EVXlIQnJlc05SUUZEbDhEbmFYM0t5QXJGMGxiTzdUZ2tpY2lYaHVQTUNJVQ&q=https%3A%2F%2Fasayee.substack.com%2F&v=rTYw3iRc5c0] Need more 1:1 support? I coach creatives and entrepreneurs to help clear inner blocks so they can tap into their authentic encoded gifts and build what they were meant to build. Book a discovery call to connect and figure out if we could be a solid match. https://calendly.com/asa-yee/private [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2hHczBwNjFKd0toVFptUlJaVEk0V0dTQkVtQXxBQ3Jtc0ttcGx2NXBIMGdxWXFpYzc1Slg5eUZHcXExc3ByWW8wNGxHQ2dEN2VDX195a1dWVWdaUmc2N1FETWlqYllnRHdOMUN1SE1UdlEyWmhEMTl6dGxhN3EwUWxCR1lZczdyazBOTzd1bDFRalVTZXVUMmVBWQ&q=https%3A%2F%2Fcalendly.com%2Fasa-yee%2Fprivate&v=rTYw3iRc5c0]