More Than A Brand

In this episode, we dive into a conversation with Stephen Sachs, founder of Zero Company and co-founder of AICMO. Stephen discusses the essence of his identity beyond titles, emphasizing the importance of empathy and love in our systems. He introduces The Bliss Method, which stands for "build love into scalable systems," and shares his vision of transforming random acts of kindness into a more systematic approach that fosters continuous empathy and compassion. Stephen reflects on the natural maturation process of empathy and how it evolves as we grow, encouraging listeners to integrate love into their personal and professional lives. Join us for an inspiring discussion on building a more empathetic world. [00:00:38] Systems of love in marketing. [00:09:10] Emotional connection in marketing. [00:14:23] Higher purpose in business. [00:16:22] AI and marketing integration. [00:21:53] Marketing for small businesses. [00:27:17] Normal vs. New Normal. Learn More: Join our CX Experience Vault to help you transform your customer experience: https://courses.morethanabrand.co/experience-vault/ www.Fierceified.agency Learn More about Stephen 👇🏾 AICMO: aicmo.io The Bliss Business Podcast: https://www.theblisspodcast.com/ Mentioned in this episode: Join our Experience Vault Discover The Experience Vault—a customer experience (CX) hub designed for solopreneurs, growing founders, and scaling CEOs ready to turn clicks into clients and clients into loyal fans. Inside the Vault, you’ll find tools, trainings, and strategies to optimize every stage of your customer journey—from awareness to retention. Whether you’re DIY-ing your way to visibility or leading a growing team, The Experience Vault gives you big-brand CX tactics built for real-life entrepreneurship. Learn more at courses.morethanabrand.co/experience-vault

Welcome to the More Than a Brand Podcast! In this episode, host Lindsay Tramel-Jones sits down with Jose Dominguez, the founder of Alta, to explore the intersection of personal growth and branding. As our first male guest and a proud Mexico native, Jose shares his journey from a traditional 9 to 5 to launching his own branding agency. Join us as we dive into: Jose's background and how being the youngest of four siblings shaped his entrepreneurial spirit. The transition from New York City to Chicago and how it influenced his business approach. The importance of human factors in branding and how to measure success beyond just numbers. The role of AI in branding and the delicate balance between technology and the human touch. Jose's vision for Alta and the type of clients he aims to work with in the future. Whether you're an aspiring entrepreneur or simply curious about the world of branding, this episode is packed with insights and inspiration. Don't forget to subscribe for more stories that go beyond the brand! Connect with Jose: Website: alta.design LinkedIn: Jose Pablo Dominguez Follow Us: Instagram: @fiercified.agency Facebook: Fiercified Creative and Consulting Hit that subscribe button and join us for the next episode!

THE JOURNEY OF ASHLEY LACER AND MICHELLE MAE: A PEOPLE-FIRST APPROACH IN FASHION In the latest episode of the More Than A Brand Podcast, host Lindsay Trammell-Jones interviews Ashley Lacer, the founder of Michelle Mae, a fashion brand dedicated to providing stylish and comfortable clothing for women of all sizes. Ashley's journey is not just about building a successful business; it's about creating a positive impact on the lives of others, particularly women entrepreneurs. THE HEART BEHIND THE BRAND Ashley emphasizes that her identity extends beyond her roles as a business owner, wife, and mother. At her core, she aims to leave a positive mark on everyone she encounters, whether personally or professionally. This philosophy is reflected in the mission of Michelle Mae, which was born out of Ashley's frustration with the fashion industry's lack of options for women of all sizes. She recognized a gap in the market for quality, fashionable clothing that didn't come with inflated prices based on size. BUILDING COMMUNITY AND RELATIONSHIPS One of the standout features of Michelle Mae is its commitment to fostering a community among its retailers. Ashley has created a private Facebook group for boutique owners who carry her brand, allowing them to share experiences, photos, and support one another. This collaborative environment sets Michelle Mae apart from other wholesale brands, as it emphasizes relationship-building over mere transactions. Ashley believes that when businesses prioritize people over profits, success naturally follows. ADVICE FOR BALANCING LIFE AND BUSINESS For those juggling multiple roles, Ashley offers valuable advice: take a breath and reassess your priorities regularly. Time is a precious currency, and being mindful of how it’s spent can lead to a more fulfilling life. She encourages others to live without regrets and to focus on what truly matters. In conclusion, Ashley Lacer's story is a testament to the power of a people-first approach in business. Through Michelle Mae, she is not only redefining fashion for women of all sizes but also creating a supportive community that uplifts and empowers others. Her journey serves as an inspiration for entrepreneurs everywhere to prioritize relationships and integrity in their business practices. Get to know Ashley at: Instagram: https://www.instagram.com/entrepreneurAshley/ https://www.michellemaewholesale.com/

Customer expectations are changing, and it’s time to keep up. In this episode of More Than a Brand, we’re diving into the five most impactful CX trends for 2025. We’re talking about: * Writing copy that’s concise, convincing, and cuts through the noise during the purchase phase. * Balancing short-form and long-form content to create awareness and close sales. * Saying goodbye to fake urgency and hello to smarter, more authentic pricing models. * Leveraging AI as a powerful tool for personalization and problem-solving while keeping the human connection alive. * Crafting retention strategies that meet customers where they are, ensuring loyalty and growth. This episode is more than just predictions—it’s a roadmap for building stronger, smarter CX strategies. Ready to take your brand to the next level?

In the podcast episode, Angie M. Jordan takes over More Than a Brand and interviews Lindsay so the audience can get to know her more. Lindsay and Angie discussed the importance of being authentic and transparent about struggles and imperfections. Lindsay shared personal stories about her journey, including mistakes she made in her business, like forgetting to print addresses on wedding invitations. Despite the mishap, Lindsay highlighted the valuable lesson she learned from the experience - the importance of having a process and being organized to avoid similar mistakes in the future. The conversation emphasized that everyone faces challenges and makes mistakes, even successful entrepreneurs. By sharing these stories openly, it helps others feel less alone in their own journeys. Angie mentioned a prominent entrepreneur who appeared successful from the outside but had faced numerous setbacks and challenges in building their business. This example illustrated that success is often accompanied by struggles and imperfections behind the scenes. The key takeaway from the episode is that authenticity and transparency in sharing struggles can create a sense of connection and relatability with others. By being open about the ups and downs of entrepreneurship, individuals can inspire and support each other through shared experiences. This approach fosters a community where individuals feel understood, validated, and encouraged to keep moving forward despite setbacks. Ultimately, embracing authenticity and transparency can help individuals navigate challenges with resilience and empathy, knowing that they are not alone in their journey. Connect on IG @fierceified.agency [https://www.instagram.com/fierceified.agency/] For more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/ [https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/] Learn more about Fierceified Creative and Consulting at https://fierceified.agency/ [https://fierceified.agency/] Music Credit: Trust The Vibes by Vincent Tone A Podcast Launch Bestie [https://www.angiemjordan.com/plb-production]production Want to connect with Angie? Find her over on TikTok @angiemjordan