More Than Streams w/ Finch Bergling
In today's episode, I'm sitting down with Jon Gilman, artist development strategist and founder of The Racket House. Jon has 15 years in the music industry across management, A&R, marketing, and event production, and he's still an active DJ and producer himself. We talked about: → Why most musicians skip branding and why that's a career-limiting mistake → The difference between visual identity and internal brand (and why you need both) → How to find your "North Star" and use it to make every creative and marketing decision → Why your personality is your most powerful tool in a world full of AI music → How to find content ideas without burning out by scrolling TikTok with intention → How to figure out your target audience without a marketing degree Resources and links: 🧩 Free 100-page marketing guide [https://finch.kit.com/100pageguide?utm_source=podcast] 🧩 Become a Successful Playlist Curator Course [https://www.finchbergling.com/successful-curator?utm_source=podcast] 🧩 Your First Hit Song Program [https://www.finchbergling.com/yourfirsthitsong?utm_source=podcast] Connect with Finch: 🧩 Finch on Instagram [https://www.instagram.com/finchbergling/] 🧩 Subscribe to my Weekly Newsletter [https://finch.kit.com/7ba2f8efc0] 🧩 Also on YouTube [https://www.youtube.com/@finchbergling] Connect with Jon Gilman: 🧩 The Racket House Website [https://www.therackethouse.com/] 🧩 The Racket House on Instagram [https://www.instagram.com/therackethouse/] I hope you enjoyed this episode. Please follow More Than Streams so you never miss an episode. Thanks for listening.
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