How a B2B Podcast Builds Connection and Brand Awareness—Brandi Starr

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If you've ever wondered how to build an engaging B2B podcast with lasting impact, this episode is for you. I sit down with Brandi Starr, host of Revenue Rehab, to talk about how her show has supported both her consultancy and personal brand. You'll pick up practical insights on evolving podcast formats, the realities of B2B podcast listenership, and how to create content that resonates with your audience. We also chat about balancing a niche show with broader goals, and the value of leaning into both feedback and process improvements. Plus, Brandi shares advice for fellow podcasters on purposeful growth. Tune in for a behind-the-scenes look at sustaining a B2B podcast. Connect With Brandi Starr Website: https://tegrita.com/ LinkedIn: https://www.linkedin.com/in/brandistarr If My Podcast Story speaks to you, consider subscribing so you never miss an episode. And if you have a moment, leaving a review helps more people discover the stories shared here. Your support truly means a lot. There's more to every story than what you hear on the episode. Join the My Podcast Story newsletter to receive thoughtful takeaways, episode extras, and personal notes that don't make it into the show. It's a quiet way to stay inspired between listens. Sign up here: https://mypodcaststory.com/join [https://mypodcaststory.com/join] Chapters 00:00 Welcome and Introduction 00:19 Meet Brandi Starr and Revenue Rehab 00:26 The Inspiration to Start a Podcast 00:36 Launching a Podcast During the Pandemic 01:13 What Tegrada Does 02:00 A Remote Team Across US and Canada 02:25 Release Schedule and YouTube Strategy 03:33 Going Live Versus On-Demand 04:08 Evolving the Podcast Workflow 05:05 Changes Over Three Years 05:45 Moving from Streamyard to Riverside 07:24 Introducing Three Episode Formats 08:52 Why Format Evolution Matters 10:06 Lessons Learned and Audience Feedback 11:31 Understanding B2B Podcast Numbers 13:04 Success Metrics for Niche Shows 14:48 Measuring Podcast Impact 15:43 Brandi’s Role Before and After Podcasting 16:27 Building Content as COO 17:36 Personal Brand vs Company Brand 18:12 Community Involvement and Speaking 19:51 Leveraging Old and New Channels 21:01 Staying Stress-Free and Balanced 22:02 Recent Motivational Speaking 22:34 Where Brandi Shares Content 23:11 Social Channels for Professional and Personal Content 23:36 Primary Podcast Purpose 23:49 Measuring Awareness and Impact 25:41 The Podcast’s Report Card 26:53 How Consulting Accelerated Growth 28:11 The Role of Support and Time Commitment 30:38 Minimal Editing, Maximum Output 31:53 Choosing a Podcast Category 33:13 Niche Positioning and Category Leadership 35:21 Final Thoughts and Advice for B2B Podcasters 37:38 Closing and Call to Action

How Authentic Conversations Set Your Podcast Apart—J.L. Palmer | Ep 144

If you’ve ever wondered why so many interviews end up sounding the same, this episode is for you. I sit down with J.L. Palmer, a guide for podcasters who want to go beyond surface-level conversations and spark real connections. You'll pick up practical ideas for making your podcast memorable, hear honest stories about creative burnout and digital privacy, and learn how thoughtful auditing can turn good content into episodes people remember. We also chat about building a business in podcasting without losing your joy, and how to truly include both your guests and listeners in the process. Tune in for a refreshingly honest take on why depth matters more than volume, and how to keep your podcast both human and impactful. Connect With J.L. Palmer Website: http://jlpalmergroup.com/ Substack: https://jlpalmerconsulting.substack.com/ If My Podcast Story speaks to you, consider subscribing so you never miss an episode. And if you have a moment, leaving a review helps more people discover the stories shared here. Your support truly means a lot. There's more to every story than what you hear on the episode. Join the My Podcast Story newsletter to receive thoughtful takeaways, episode extras, and personal notes that don't make it into the show. It's a quiet way to stay inspired between listens. Sign up here: https://mypodcaststory.com/join [https://mypodcaststory.com/join] Chapters 00:00 Why Most Conversations Are Forgettable 00:41 Creating Memorable Podcast Moments 01:26 Conversations, Networking, and Podcast Auditing 02:19 Defining "Memorable" in Podcasting 03:45 The Problem with Cookie Cutter Content 04:48 Authenticity vs. Perfection 05:30 Coming Back After a Hiatus 06:04 Embracing Curiosity and Not-Knowing 06:45 Building the Podcast Audit Business 08:02 What Makes Content Connect 08:38 Free Audits and Case Studies 10:16 How Long Does Change Take? 11:12 Measuring Podcast Impact 12:06 Rethinking Metrics Beyond Downloads 14:04 Making Guests Feel Like Royalty 15:42 Balancing Guest, Host, and Listener Needs 17:26 The Real Reason for Podcasting 18:45 The Power of Podcasting as Networking 20:11 From Interviews to Production Burnout 21:31 Overwhelm, Hard Drive Crashes, and Letting Go 24:41 Digital Privacy in Podcasting 25:22 Returning with Care and Boundaries 26:16 Coaching Approaches and Unique Journeys 27:34 New Podcast Dreams and Brand Choices 29:00 Embracing Digital Anonymity 31:17 Opportunities for Collaboration 32:31 Does the Podcast Make Money? 33:05 Self-Education Through Interviews 34:10 Lessons Learned After a Thousand Conversations 35:03 Top Three Podcasting Lessons 36:34 Editing for Experience, Not Perfection 38:33 Production Choices and Audience Respect 39:39 How to Build a Podcasting Business 43:54 Pitfalls of Treating Podcasts as Lead Magnets 45:12 Keeping Real Conversations at the Center 47:34 Helping Guests Shine and Stay Connected 51:19 Choosing How You Earn from Podcasting 52:36 Connection Over Sales—A Different Approach 54:02 Conferences, Connections, and Partnerships 55:52 Working with Podmatch and Guesting Agencies 57:09 The Value of Guesting and Refining Your Message 59:47 Growth Is About Depth, Not Volume 61:32 Evolving Your Message with Feedback 62:56 Staying in Touch with Your Guests 63:14 Systematizing Guest Follow-Up 64:47 Content Sharing and Collaboration 65:36 Building Your Newsletter Audience 66:45 The Right Way to Grow Email Subscribers 67:25 Offering Support in Multiple Ways 69:03 Expert Webinars and Deeper Learning 69:34 Why Start a Podcast—Rethinking the Basics 70:57 Wrapping Up—Feeling at Home in the Conversation 71:10 Call to Action and Outro

15. juni 20261 h 10 min

How a B2B Podcast Builds Connection and Brand Awareness—Brandi Starr | Ep 139

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