My Podcast Story
What happens when a former movie and TV producer discovers that podcasting gives him something Hollywood rarely could: creative freedom, ownership, and room to tell the full story? In this episode, I sit down with Alan Katz, founder of Costered and Touchstone Productions, to talk about his journey from making movies and TV shows to building a growing podcast company with multiple shows in the world. Alan shares how podcasting became the creative home he did not know he was looking for, why honest storytelling matters, and how a strong podcast promise can make a show easier to understand, promote, and grow. Tune in for an honest, practical conversation about storytelling, podcast growth, creative control, and what it really takes to build a podcast that people understand and want to come back to. Connect With Alan Katz Website: https://thedonorpodcast.com [https://thedonorpodcast.com/] If My Podcast Story speaks to you, consider subscribing so you never miss an episode. And if you have a moment, leaving a review helps more people discover the stories shared here. Your support truly means a lot. There’s more to every story than what you hear on the episode. Join the My Podcast Story newsletter to receive thoughtful takeaways, episode extras, and personal notes that don’t make it into the show. It’s a quiet way to stay inspired between listens. Sign up here: https://mypodcaststory.com/join [https://mypodcaststory.com/join] Chapters 00:00 Opening Moment 00:19 Introducing Alan Katz 00:37 Alan Shares What His Podcast Company Is Building 01:01 Launching John Kiriakou’s Dead Drop 02:45 Why the Podcast Goes Deep Into a Spy’s Story 05:03 Why Podcasting Allows a More Honest Storytelling Approach 06:53 How the New Show Reached 12,000 to 15,000 Downloads 08:11 Rushing the Podcast Into Production Before a Big Interview 09:05 Using Audience Attention from Joe Rogan’s YouTube Comments 10:52 Why Selling the Story Is Part of Telling the Story 12:01 The Importance of Knowing Your Podcast’s Franchise 14:07 How Costered and Touchstone Productions Started 15:22 The Faith Theism Project and Alan’s First Podcasting Experience 17:08 From Tales from the Crypt to Dads from the Crypt 18:31 Turning a Difficult Movie Experience Into a Podcast 20:14 Why Honesty Made How Not to Make a Movie Stand Out 21:06 Creating The Donor and The Hall Closet 21:36 My Podcast Story Newsletter Break 21:59 Why Alan No Longer Wants to Make Movies or TV 22:25 Growing to Nine Podcasts and More in Development 24:25 Why Podcasting Is a Powerful Creative Medium 26:05 The Freedom and Fear of a Blank Creative Page 27:46 Alan’s One-Person Podcast Company 28:39 Thinking About Podcast Networks and Bigger Opportunities 29:43 Advice for Building a Nigerian Podcasting Industry 31:10 Creating Diverse Content Under One Podcast Family 32:48 The Challenge of Hiring the Right Podcast Team 34:16 Scaling the Company and Staying Open to Investment 36:13 How Alan Structures Podcast Partnerships 38:03 Ownership, Production Budgets, and Profit Sharing 40:59 Alan Encourages Wisdom’s Podcast Network Vision 42:01 Where to Find Alan and Costered and Touchstone 43:11 Final Thoughts
155 episodes
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