How One BSP Built a Caseload Through TikTok, with Brendan Jamieson (Ep 54)

How To Grow An NDIS Business With Ads (Without Wasting Money), with Justin Beddow (Ep 55)

In this episode of the NDIS Provider Growth Journey Podcast, Michael sits down with Justin Beddow, one of the most experienced ads specialists you will ever come across. Justin has managed advertising campaigns for everyone from small businesses through to massive multinational companies and even government campaigns. Across Google Ads, Facebook and Meta Ads, LinkedIn Ads and YouTube, he has spent more money on ads than most people could imagine in a lifetime. But this conversation is not about hype or “marketing hacks.” It is a practical breakdown of how NDIS providers and allied health businesses can actually use ads properly without burning money. Michael and Justin unpack why the old “word of mouth only” mindset is becoming dangerous in the current NDIS climate, especially as competition increases and referrals tighten. They explain the difference between Google Ads and Meta Ads, when each platform works best, and why most businesses waste huge amounts of money simply by sending people to the wrong landing pages.  They also talk about: *  Why Google Ads work differently from Facebook and Meta Ads  *  The mistake most providers make with their homepage  *  How retargeting works and why it matters  *  Why fast websites lower your ad costs  *  What A/B testing actually means  *  How to know if your ads are profitable  *  Why “set and forget” advertising wastes money  *  And how providers can test ads themselves before scaling  There is also a really interesting discussion around how quickly businesses can grow now compared to ten years ago. Michael shares stories of businesses growing fourfold in just a few months using the right ad strategy and landing pages. One of the biggest takeaways from this episode is that ads are not magic. They are data. If you know your numbers, your margins and your audience, ads become one of the fastest ways to scale a business. And if you do not understand how the platforms work properly, you can burn thousands very quickly. If you are an NDIS provider, allied health business owner, or someone trying to work out how to consistently generate leads without relying only on referrals, this episode is packed with practical insight. Connect with Justin:  🔗 LinkedIn: Justin Beddow [https://www.linkedin.com/in/justin-beddow-b0268a9/] If you are serious about growing your business and want a realistic conversation about ads, marketing and scaling properly, this episode is worth your time. #NDIS #GoogleAds #MetaAds #NDISProviders #AlliedHealthMarketing #BusinessGrowth

How One BSP Built a Caseload Through TikTok, with Brendan Jamieson (Ep 54)

In this episode of the NDIS Provider Growth Journey Podcast, Michael sits down with Brendan Jamieson, a Behaviour Support Practitioner who is quickly becoming known for helping young people who are struggling with school refusal, overwhelm, aggression, and complex behaviours. But this conversation is about much more than behaviour support. Brendan shares how he went from working in schools as a teacher and guidance officer to building his own BSP business in just over 12 months. Along the way, he started experimenting with something most NDIS providers are still ignoring completely: social media that actually helps people. Instead of making polished “sales” content, Brendan started creating practical videos for parents on TikTok, YouTube, and Facebook. Videos about school refusal, distress, neurodivergence, aggression, emotional overwhelm, and what families can actually do when life feels completely stuck. And something unexpected happened. Parents started reaching out. Referrals started growing. Work started coming directly through his content. Not because he was trying to “market” himself, but because people could genuinely see he cared and knew what he was talking about Michael and Brendan also unpack: * Why there is such a disconnect between schools and the NDIS * What Behaviour Support Practitioners really do behind the scenes * Why most providers are holding back their expertise online * How LinkedIn works differently from every other platform * Why your competitors can actually become your strongest allies * The danger of trying to help everyone all the time * And how to build multiple income streams so your future is not fully dependent on the NDIS There is also a really honest discussion about business, family life, seasons of grinding, and learning how to say no without feeling guilty. If you are an NDIS provider, allied health professional, or someone trying to grow a business while still genuinely helping people, this episode is packed with practical insight. Connect with Brendan: 🌐 https://theguidedpath.com.au 🔗 LinkedIn: Brendan Jamieson - https://www.linkedin.com/in/brendanjamieson-theguidedpath/ 📱 TikTok, Facebook & YouTube: The Guided Path If you are trying to build something meaningful in the NDIS space without losing yourself in the process, this conversation is worth your time. #NDIS #BehaviourSupport #NDISProviders #AlliedHealth #TikTokMarketing #NDISGrowth

Why Most NDIS Businesses Break (And How to Avoid It), with Trystan Conway (Ep 53)

In this episode of the NDIS Provider Growth Journey Podcast, Michael sits down with Trystan Conway, someone who has seen the NDIS from both sides. He has built and scaled an allied health business himself, and now works with providers across the country helping them fix what is not working. This is a real conversation about what it actually takes to run an NDIS business properly. Trystan shares why doing things ethically is getting harder, not easier, and why so many providers are feeling the pressure as the industry changes. He talks about the risks most directors are not thinking about, what happens when margins disappear, and why a lot of businesses are only one policy change away from serious trouble They also get into the reality of running a business versus being a great clinician. Being good at your job is not the same as building something sustainable. Cash flow, reserves, pricing, and having options in your model are what keep a business alive when things shift. Michael and Trystan also speak honestly about the personal side of it all. The stress, the late nights, the pressure on families, and the quiet trade-off people are making without realising it. There is a point where you have to ask if the exchange is worth it. One of the biggest takeaways from this episode is around growth. Trystan explains how he scaled without spending money on ads, building everything through relationships instead. In an industry driven by trust, your network matters more than any marketing campaign. They also touch on something most people avoid talking about. Walking away. Closing or stepping back from a business is not failure. Sometimes it is the most freeing decision you can make. If you are an NDIS provider trying to grow, feeling the pressure of changes, or questioning if your business is actually working for your life, this episode will give you a clear look at what is really going on. Connect with Trystan: LinkedIn: https://www.linkedin.com/in/trystan-conway/ If you are building in the NDIS space and want honest conversations about business, risk, and sustainability, this is one to watch. #NDIS #NDISProviders #AlliedHealthBusiness #NDISGrowth #BusinessStrategy

How Communication and Systems Set Top NDIS Providers Apart from the Rest, with Matt Sevier (Ep 52)

Explore the journey of growth and success in the NDIS sector. Discover how effective communication, transparency, and robust systems can transform a provider's practice. Learn from real experiences and insights shared by Michael and Matt Sevier. Get in touch with Matt or visit steppr.com.au.

Transforming Allied Health with Communication and Personalisation with Jack Matthews (Ep 51)

What actually makes a great allied health provider stand out from an average one? In this episode of the NDIS Provider Growth Journey, Michael sits down with Jack Matthews to talk about what is really changing in allied health and why some providers are growing while others are struggling. Jack shares how a simple shift in approach has made a big difference in his business. It starts with communication. Getting back to people quickly, actually listening, and treating people like people instead of problems to solve. They talk about how most services feel the same on the surface, but what really sets someone apart is how they show up. From the first point of contact through to ongoing support, it is about making things feel personal, clear, and human. The conversation also digs into outcomes. Not just writing reports, but actually reducing frustration and helping people move forward in a way that matters to them. Jack explains how focusing on the person, not just the process, changes everything. There is also a look at what it takes to build a business that lasts. Putting the right systems in place, trusting a team, and creating space outside of work so you can actually show up better when you are working. This episode is honest and practical. It is about raising the standard in allied health, building trust through communication, and creating a service that people genuinely feel good about.