Next Best Customer

Mapping Your Total Addressable Market

In this episode, we talk through some groundbreaking work were doing with clients helping them map their total addressable market. This is a completely different way to think about the current state of who you're targeting and how you move them from not knowing your company at all into the sales pipeline and eventually to a closed deal.

Paid Advertising Strategies With Jason Wilmot of Hacktics

In this episode of Next Best Customer, I talk with Jason Wilmot of Hacktics. Jason is an absolute expert in all types of paid advertising. We talk through the basics that everyone should be doing as well as in-depth Facebook and Google paid strategies. For more info on Jason check out hacktics.com Jason's LinkedIn Profile: https://www.linkedin.com/in/mrjasonwilmot/

Setting Your 2021 Sales Strategy With Nigel Green

In this episode of Next Best Customer, I have the opportunity to speak with Nigel Green about 2021 sales strategy planning. Nigel is the author of  Revenue Harvest and someone you need to be following in the sales world.  Nigel's company works with leadership teams on designing, building, and implementing winning sales strategies.  Revenue Harvest: https://therevenueharvest.com/ Nigel's LinkedIn: https://www.linkedin.com/in/revenueharvest/ Nigel's Sales Plans: www.nigelgreen.co/salesplan

Critical B2B Marketing Trends With Michael Gegg of South Thames Marketing

In this episode, I have the opportunity to connect with Michael Gegg of South Thames Marketing about critical B2B Marketing trends. Michael's team put together an extensive research report studying how to stand out in professional services marketing. During our conversation we dive into topics about content strategy, messaging, and what marketers actually want to read! Download the full report here: https://souththamesmarketing.com/standing-out-in-a-crowded-market/ Connect With Michael on LinkedIn: https://www.linkedin.com/in/michaelgegg/?originalSubdomain=uk I hope you enjoy the show!

What B2B Marketers Can Learn From E-Commerce Marketing With Ann Sieg

In this episode of Next Best Customer, we talk with Ann Sieg of E-Commerce Business School. Ann is an absolute market expert for both B2B and B2C. During our conversation we talk about how e-commerce marketing relates to more core B2B marketing, specifically diving into really owning the funnel.  Check out Ann's LinkedIn profile here: https://www.linkedin.com/in/annsieg/ I hope you enjoy the show!