Understanding People Is the New Marketing Superpower | Nxt In Marketing

Understanding People Is the New Marketing Superpower | Nxt In Marketing

In this episode with Anjali Dutta, we explore why the future of digital transformation isn’t just about technology — it’s about people. We discuss how understanding human thinking and behavioural patterns is essential for making sense of data and analytics, and why empathy is becoming a marketer’s most valuable skill. Plus, we share advice for aspiring marketers on building future-ready careers in an ever-changing digital world.

Inside Bajaj: Rethinking Corporate Communications for a Digital Age | Nxt In Marketing

This episode explores how the Bajaj Group is reimagining corporate communications in a rapidly evolving landscape. In this conversation with Suruchi Mahatpurkar Kore, who is the Head of Digital and Social Strategies at Bajaj Group, we learn how traditional conventions are shifting, the growing role of digitization, and how automation is transforming B2B marketing.

Beyond Digital: Why "Touch & Feel" is Crucial for Luxury Brands | Next In Marketing @rosepod

In this episode, Amruta Pawar, Marketing Strategist at Häfele India, shares how the brand bridges the gap between B2B and B2C marketing, offering a fresh perspective on influencer marketing. This conversation unpacks how Häfele is reimagining brand storytelling in a space driven by both precision and people.

How This Intimate Wear Brand Is Shaping the Next Wave of Marketing

How do women make the most important decision about their intimate wear? In this episode, we explore how marketing in the lingerie space is evolving to reflect what truly matters: comfort, confidence, and representation. Is the industry finally listening to women, or just selling a version of what they think women want? One brand might just be leading the change.