No Followers Podcast: for Inventors, Builders, Entrepreneurs

Mindset

Short, direct, and necessary for anyone building anything real. MINDSET decides the business long before the market does. This episode breaks down a truth most founders avoid: You don’t rise to your goals; you fall to the level of your habits, your systems and your mindset. Mindset isn’t motivation. It’s not hype. It’s not “believe and achieve.” It’s the operating system behind every decision you make: *How you handle pressure *How you filter advice *How you respond to failure *How you execute when no one’s watching Spend a few minutes getting perspective and insight from the market; not theories. 1:17 [https://www.youtube.com/watch?v=FgP6yaJKARM&t=77s] We are talking about Mindset today.1:43 [https://www.youtube.com/watch?v=FgP6yaJKARM&t=103s] I believe in "Devil's Advocate" as a model.1:59 [https://www.youtube.com/watch?v=FgP6yaJKARM&t=119s] Imposter Syndrome vs. Dunning-Kruger.3:22 [https://www.youtube.com/watch?v=FgP6yaJKARM&t=202s] These days I meet a lot more people who are Dunning-Kruger adjacent.4:08 [https://www.youtube.com/watch?v=FgP6yaJKARM&t=248s] Making a billion in tech doesn't mean you know how to make a hard good. 4:49 [https://www.youtube.com/watch?v=FgP6yaJKARM&t=289s] Analysis Paralysis.5:37 [https://www.youtube.com/watch?v=FgP6yaJKARM&t=337s] A lot of imposter syndrome comes from comparing yourself to your peers and mentors.7:28 [https://www.youtube.com/watch?v=FgP6yaJKARM&t=448s] We are all affected by social media.8:05 [https://www.youtube.com/watch?v=FgP6yaJKARM&t=485s] The Stoics and Memento Mori.9:59 [https://www.youtube.com/watch?v=FgP6yaJKARM&t=599s] Every day is on the job training.11:01 [https://www.youtube.com/watch?v=FgP6yaJKARM&t=661s] Everyone I know who has been in business for a long time is unshakeable.11:35 [https://www.youtube.com/watch?v=FgP6yaJKARM&t=695s] Not everything is the end of the world.12:24 [https://www.youtube.com/watch?v=FgP6yaJKARM&t=744s] Happiness is a choice.12:30 [https://www.youtube.com/watch?v=FgP6yaJKARM&t=750s] Character is shown when everything goes wrong.13:09 [https://www.youtube.com/watch?v=FgP6yaJKARM&t=789s] Experience does gird you against a lot of the doubts.13:40 [https://www.youtube.com/watch?v=FgP6yaJKARM&t=820s] We are human. We fail more than we succeed.14:20 [https://www.youtube.com/watch?v=FgP6yaJKARM&t=860s] Don't see every failure as the end of the world.15:19 [https://www.youtube.com/watch?v=FgP6yaJKARM&t=919s] It has taken me years to change the way I view setbacks.15:33 [https://www.youtube.com/watch?v=FgP6yaJKARM&t=933s] You have to be realistic and dictate your own mindset.

DO YOU REALLY NEED A WEBSITE?

A very controversial discussion that is from our actual experiences. DO YOU REALLY NEED A WEBSITE? Or Are You Just Following the Crowd? Learn how to make that decision from your markets & clients. With over 200 startups directly launched by this team, 100s of international firms grown and scaled, 400+ products/services commercialized plus mentorship of over 5000 others; you should tune in, follow/subscribe on the In Focus Brands [https://www.linkedin.com/company/in-focus-brands/]' YouTube Channel [https://www.linkedin.com/company/rehaniqbalyoutube/] and here on LinkedIn [https://www.linkedin.com/company/linkedin/]. What is your goal for the website?1:39 [https://www.youtube.com/watch?v=iuh9gC06ZpM&t=99s] A website is like a living document. It takes work to maintain.1:58 [https://www.youtube.com/watch?v=iuh9gC06ZpM&t=118s] Your website should be driving users to something.2:44 [https://www.youtube.com/watch?v=iuh9gC06ZpM&t=164s] Why are we talking about this? It is a common topic with new incubator members.3:13 [https://www.youtube.com/watch?v=iuh9gC06ZpM&t=193s] What if your actual company name domain is already taken? 4:11 [https://www.youtube.com/watch?v=iuh9gC06ZpM&t=251s] Fabbro Industries web strategy.5:26 [https://www.youtube.com/watch?v=iuh9gC06ZpM&t=326s] EDA Funding.6:24 [https://www.youtube.com/watch?v=iuh9gC06ZpM&t=384s] If you can't put up relevant, cogent information about what you're doing, why have a website?6:35 [https://www.youtube.com/watch?v=iuh9gC06ZpM&t=395s] What is your message and target market?7:29 [https://www.youtube.com/watch?v=iuh9gC06ZpM&t=449s] Triggers, calls to action, SEO and the resources you have.8:07 [https://www.youtube.com/watch?v=iuh9gC06ZpM&t=487s] Sometimes having a website does you a disservice.8:20 [https://www.youtube.com/watch?v=iuh9gC06ZpM&t=500s] Know what channels your customers buy from.8:50 [https://www.youtube.com/watch?v=iuh9gC06ZpM&t=530s] Don't just automatically assume you need a website.9:23 [https://www.youtube.com/watch?v=iuh9gC06ZpM&t=563s] I know my market, so I took down my websites and doubled down on social media.10:20 [https://www.youtube.com/watch?v=iuh9gC06ZpM&t=620s] You have to be an expert about your own company. 10:43 [https://www.youtube.com/watch?v=iuh9gC06ZpM&t=643s] I don't sell on Etsy because I feel it would dilute my particular brand.12:16 [https://www.youtube.com/watch?v=iuh9gC06ZpM&t=736s] Do your research for your particular product and market.12:31 [https://www.youtube.com/watch?v=iuh9gC06ZpM&t=751s] Our products sell better in person because they are heirloom quality.13:43 [https://www.youtube.com/watch?v=iuh9gC06ZpM&t=823s] Use proper intel to know your market.13:56 [https://www.youtube.com/watch?v=iuh9gC06ZpM&t=836s] You must do your research specific to your own products and goals.14:34 [https://www.youtube.com/watch?v=iuh9gC06ZpM&t=874s] Theories and books are great, but they are not 100% applicable to each specific case.15:03 [https://www.youtube.com/watch?v=iuh9gC06ZpM&t=903s] One of our members came in with all the buzzwords but didn't know how to apply them.15:27 [https://www.youtube.com/watch?v=iuh9gC06ZpM&t=927s] The Chinese restaurant we use doesn't have a website.15:43 [https://www.youtube.com/watch?v=iuh9gC06ZpM&t=943s] Try it, test it, listen to the market and be willing to change.16:02 [https://www.youtube.com/watch?v=iuh9gC06ZpM&t=962s] Know your business model and what your customers value and how to provide that value.16:23 [https://www.youtube.com/watch?v=iuh9gC06ZpM&t=983s] Have the right resources at the right time to execute your web strategy.16:56 [https://www.youtube.com/watch?v=iuh9gC06ZpM&t=1016s] What is the journey you are taking your customers on?17:23 [https://www.youtube.com/watch?v=iuh9gC06ZpM&t=1043s] Observe your market first to see where you fit.17:53 [https://www.youtube.com/watch?v=iuh9gC06ZpM&t=1073s] It can pay off 10-fold to have your strategy properly mapped out.18:40 [https://www.youtube.com/watch?v=iuh9gC06ZpM&t=1120s] Founders and inventors can get frustrated by a lack of quick progress.19:07 [https://www.youtube.com/watch?v=iuh9gC06ZpM&t=1147s] Don't buy the hype, buy the journey, and other useful cliches.19:34 [https://www.youtube.com/watch?v=iuh9gC06ZpM&t=1174s] Listen to the market research and filter the information.

"FREE" is NOT always GOOD.

"FREE" is NOT always GOOD. The Hidden Cost of “Free” — And Why It’s Killing Your Business Free tools, free advice, free labor — they all cost really. This episode exposes the real cost of “free” and why serious operators invest instead of bargain‑hunt and why offering free is a loser game. With over 200 startups directly launched by this team, 100s of international firms grown and scaled, 400+ products/services commercialized plus mentorship of over 5000 others; you should tune in, follow/subscribe on the In Focus Brands [https://www.linkedin.com/company/in-focus-brands/]' YouTube Channel [https://www.linkedin.com/company/rehaniqbalyoutube/] You need to understand your cost structure.2:05 [https://www.youtube.com/watch?v=8YOUjIqQvOw&t=125s] Other incubators are not really free. Someone is paying and it's usually from tax dollars.3:16 [https://www.youtube.com/watch?v=8YOUjIqQvOw&t=196s] If the product is developed for free, you have no idea of future costs.3:55 [https://www.youtube.com/watch?v=8YOUjIqQvOw&t=235s] Where is the shared risk?4:45 [https://www.youtube.com/watch?v=8YOUjIqQvOw&t=285s] Most people who reach out expect everything to be free.5:06 [https://www.youtube.com/watch?v=8YOUjIqQvOw&t=306s] Nothing is ever really "free".5:50 [https://www.youtube.com/watch?v=8YOUjIqQvOw&t=350s] Our knowledge and work have value.6:30 [https://www.youtube.com/watch?v=8YOUjIqQvOw&t=390s] It's not a business model to expect everything for free.7:10 [https://www.youtube.com/watch?v=8YOUjIqQvOw&t=430s] Our job is to help you take your product idea to market.7:53 [https://www.youtube.com/watch?v=8YOUjIqQvOw&t=473s] Our culture of team is about always pushing each other to be better.8:15 [https://www.youtube.com/watch?v=8YOUjIqQvOw&t=495s] I'm always happy to kick ideas around with people.8:41 [https://www.youtube.com/watch?v=8YOUjIqQvOw&t=521s] You should pay for the skills and values people bring to the table.9:18 [https://www.youtube.com/watch?v=8YOUjIqQvOw&t=558s] Business Relationships vs. Business Transactions.9:53 [https://www.youtube.com/watch?v=8YOUjIqQvOw&t=593s] We want people who are fully committed to the process.10:33 [https://www.youtube.com/watch?v=8YOUjIqQvOw&t=633s] You should not want the "free" model as a business owner.10:44 [https://www.youtube.com/watch?v=8YOUjIqQvOw&t=644s] The value of your business at idea stage is zero.11:32 [https://www.youtube.com/watch?v=8YOUjIqQvOw&t=692s] Building out a team is a different discussion.12:00 [https://www.youtube.com/watch?v=8YOUjIqQvOw&t=720s] Your product will take years to bring to market and that is a long runway.12:50 [https://www.youtube.com/watch?v=8YOUjIqQvOw&t=770s] I don't give up equity to cover expenses. Eventually you would run out of equity.13:35 [https://www.youtube.com/watch?v=8YOUjIqQvOw&t=815s] At idea stage you only have an unvalidated product idea.14:25 [https://www.youtube.com/watch?v=8YOUjIqQvOw&t=865s] Building a core team.15:07 [https://www.youtube.com/watch?v=8YOUjIqQvOw&t=907s] We are a commercial shop and taking equity only is not a viable option.15:25 [https://www.youtube.com/watch?v=8YOUjIqQvOw&t=925s] There are no guarantees. We frequently jump into the risk pool.15:44 [https://www.youtube.com/watch?v=8YOUjIqQvOw&t=944s] Don't come here if you want free.16:01 [https://www.youtube.com/watch?v=8YOUjIqQvOw&t=961s] Do your research on actual costs involved and have a proper budget to move forward.16:29 [https://www.youtube.com/watch?v=8YOUjIqQvOw&t=989s] I can tell you every dollar I put into my business.16:40 [https://www.youtube.com/watch?v=8YOUjIqQvOw&t=1000s] How can you give equity when you don't have a proper valuation?17:57 [https://www.youtube.com/watch?v=8YOUjIqQvOw&t=1077s] Eggs and Fun Dip.

Process

'Process' With over 200 startups directly launched by this team, 100s of international firms grown and scaled, 400+ products/services commercialized plus mentorship of over 5000 others; you should tune in, follow/subscribe on the In Focus Brands [https://www.linkedin.com/company/in-focus-brands/]' YouTube Channel [https://www.linkedin.com/company/rehaniqbalyoutube/].

Inventory

Inventory: The Silent Truth About What’s Really Running Your Business Most founders think inventory is a spreadsheet. It’s actually a reflection of your business systems or lack of it. Inventory exposes your discipline, your cash flow reality and your operational blind spots. If you don’t know what you have, you don’t know what you can grow. With over 200 startups directly launched by this team, 100s of international firms grown and scaled, 400+ products/services commercialized plus mentorship of over 5000 others; you should tune in, follow/subscribe on the In Focus Brands [https://www.linkedin.com/company/in-focus-brands/]' YouTube Channel [https://www.linkedin.com/company/rehaniqbalyoutube/].