Noob School

In this episode of Noob School, I’m joined by an incredibly insightful guest, Walker McKay, a sales coach and expert who’s helping businesses transform their sales strategies and close deals faster and more profitably. Walker is the founder of No BS Sales School Podcast and a seasoned sales consultant based in Greenville, South Carolina. He’s worked with a wide range of industries—everything from financial services and commercial real estate to medical equipment and law. His approach? Cut through the fluff, get to what really works, and start closing deals that matter. We dive deep into Walker’s business strategy, his sales mindset, and the principles that guide his coaching. If you’re a sales leader or business owner frustrated by inconsistent sales performance or a sales team that’s not hitting their targets, this episode is packed with actionable insights that could change the way you sell. Walker gives us a peek behind the curtain at how he helps sales teams and leaders close deals faster, protect their margins, and most importantly, stop chasing dead-end leads. One of the highlights of our conversation is Walker’s method of quickly identifying which deals are worth pursuing and which ones need to be disqualified—saving valuable time and resources. He also shares his thoughts on building a repeatable sales process that works for both seasoned sales pros and new hires alike, and how this process can empower teams to become more self-sufficient and confident in their selling. Walker’s no-nonsense style is perfect for anyone looking to eliminate the guesswork from their sales process and take their team’s performance to the next level. This is an episode you won’t want to miss if you’re serious about getting your sales team to perform consistently and profitably. Tune in for a candid conversation about how to transform your sales approach, improve your leadership skills, and—ultimately—close more deals! Get your sales in rhythm with The Sterling Method: https://SterlingSales.co I'm going to be sharing my secrets on all my social channels, but if you want them all at your fingertips, start with my book, Sales for Noobs: https://amzn.to/3tiaxsL Subscribe to our newsletter today: https://bit.ly/3Ned5kL #SalesTraining #B2BSales #SalesExcellence #SalesStrategy #BusinessGrowth #SalesLeadership #SalesSuccess #SalesCoaching #SalesSkills #SalesInnovation #SalesTips #SalesPerformance #SalesTransformation #SalesTeamDevelopment #SalesMotivation #SalesEnablement #SalesGoals #SalesExpertise #SalesInsights #SalesTrends

In this special episode of Noob School, the tables are turned. Instead of hosting, I’m in the hot seat, with Marty Osborn leading the conversation. We take a deep dive into my journey through the sales world, from my early days as a rookie to where I am now. Marty and I talk about the people, the challenges, and the key moments that have shaped my career over the years. Throughout the episode, we discuss some of the memorable experiences I’ve had, both the successes and the lessons learned from the missteps along the way. We also talk about the different roles I’ve played in sales, from being on the front lines to coaching others, and how my approach has evolved over time. It's a relaxed but insightful conversation about what it really takes to succeed in sales and business, and how adaptability and persistence have been key in my own career. Whether you’re just starting out in sales or you’ve been in the game for years, this episode offers a lot of real-world insights and lessons that you can apply. So, if you want to hear more about my sales experiences, the people I’ve worked with, and the mindset that’s helped me grow multiple businesses, this episode is for you.  Get your sales in rhythm with The Sterling Method: https://SterlingSales.co I'm going to be sharing my secrets on all my social channels, but if you want them all at your fingertips, start with my book, Sales for Noobs: https://amzn.to/3tiaxsL  Subscribe to our newsletter today: https://bit.ly/3Ned5kL  #SalesTraining #B2BSales #SalesExcellence #SalesStrategy #BusinessGrowth #SalesLeadership #SalesSuccess #SalesCoaching #SalesSkills #SalesInnovation #SalesTips #SalesPerformance #SalesTransformation #SalesTeamDevelopment #SalesMotivation #SalesEnablement #SalesGoals #SalesExpertise #SalesInsights #SalesTrends

In this episode of Noob School, we sit down with David Peeples, a seasoned entrepreneur who has spent over two decades building a successful business in the airport security and access control industry. David shares his journey from the early days of his career, where he honed his skills and learned the importance of customer relationships, to founding his own company and growing it into a leader in the field. David takes us through some of the key milestones in his career, including landing major clients like the Pentagon and the Port Authority of New York and New Jersey, which includes JFK, LaGuardia, Newark, and Stewart Airports. He discusses the challenges of competing against much larger players in the industry and the strategies that helped him win these high-profile contracts. Throughout the conversation, David emphasizes the importance of building a strong company culture and reputation, which he believes are the foundation for long-term success. He also shares the lessons he’s learned about sales, leadership, and the importance of adaptability in a rapidly changing business landscape. As the conversation shifts toward the future, David talks about the evolving sales models, from perpetual licenses to the potential shift toward SaaS, and the impact of tools like AI on communication and business practices. He also reflects on the value of mentorship and how having the right team and partners can make all the difference in achieving your goals. David’s story is one of perseverance, strategic thinking, and learning from every experience. Whether you're a young salesperson or an entrepreneur looking for inspiration, this episode is packed with valuable insights and advice that can help you navigate your own career path.  Get your sales in rhythm with The Sterling Method: https://SterlingSales.co  I'm going to be sharing my secrets on all my social channels, but if you want them all at your fingertips, start with my book, Sales for Noobs: https://amzn.to/3tiaxsL  Subscribe to our newsletter today: https://bit.ly/3Ned5kL  #SalesTraining #B2BSales #SalesExcellence #SalesStrategy #BusinessGrowth #SalesLeadership #SalesSuccess #SalesCoaching #SalesSkills #SalesInnovation #SalesTips #SalesPerformance #SalesTransformation #SalesTeamDevelopment #SalesMotivation #SalesEnablement #SalesGoals #SalesExpertise #SalesInsights #SalesTrends

In this episode of Noob School, we sit down with Gray Howle and Charles Kellett, two dynamic young entrepreneurs who co-founded Sentinel Spark, a groundbreaking company focused on transforming the way clinical trials connect with participants. Fresh out of college from The Citadel, Gray and Charles have already made a significant impact in the healthcare space with their innovative solutions for streamlining clinical trial participant management. Sentinel Spark leverages automation and cutting-edge technology to solve some of the most pressing challenges faced by clinical trial companies today. By offering 24/7 automated pre-screening, seamless scheduling via text, and comprehensive appointment reminders, Sentinel Spark is helping improve efficiency, reduce no-shows, and save valuable time in the clinical trial process. In this conversation, Gray and Charles share their journey from military academy to tech entrepreneurs, discussing how they identified a critical gap in the clinical trial industry and built a solution that is now driving real change. We talk about the importance of technology in healthcare, the challenges of starting a business fresh out of college, and the vision they have for the future of clinical trial management. If you’re interested in healthcare innovation, tech entrepreneurship, or the stories of young founders making waves in the business world, this episode is for you. Tune in to hear Gray and Charles share their passion, insights, and future plans for Sentinel Spark, and how they’re using technology to revolutionize clinical trials. Get your sales in rhythm with The Sterling Method: https://SterlingSales.co I'm going to be sharing my secrets on all my social channels, but if you want them all at your fingertips, start with my book, Sales for Noobs: https://amzn.to/3tiaxsL Subscribe to our newsletter today: https://bit.ly/3Ned5kL #SalesTraining #B2BSales #SalesExcellence #SalesStrategy #BusinessGrowth #SalesLeadership #SalesSuccess #SalesCoaching #SalesSkills #SalesInnovation #SalesTips #SalesPerformance #SalesTransformation #SalesTeamDevelopment #SalesMotivation #SalesEnablement #SalesGoals #SalesExpertise #SalesInsights #SalesTrends

This week on Noob School, we're joined by Brandon Chapin, an entrepreneur with a passion for building businesses that stand the test of time. Based in Greenville, SC, Brandon has cultivated a career centered around fitness and retail, founding two successful ventures: CrossFit Reaction, the first CrossFit gym in downtown Greenville, and GVL BZR, a thriving vintage clothing store that’s become a local favorite. Brandon's entrepreneurial journey spans over a decade, starting with his hands-on approach to running CrossFit Reaction—where he oversaw daily operations, fitness programming, and helped build a loyal community of athletes. After a successful run in the fitness industry, Brandon pivoted to retail, founding GVL BZR, a business focused on curating and selling high-quality vintage clothing. The shift from fitness to fashion was no small feat, but Brandon’s ability to adapt, his deep understanding of operations, and his relentless drive to succeed have made both businesses stand out. In this episode, we explore the challenges and triumphs of Brandon’s entrepreneurial journey, from scaling his first gym to launching and growing a unique retail business. If you're looking for inspiration or practical advice on sales, business growth, or transitioning between industries, this conversation is packed with insights that will help you level up your entrepreneurial game. Get your sales in rhythm with The Sterling Method: https://SterlingSales.co I'm going to be sharing my secrets on all my social channels, but if you want them all at your fingertips, start with my book, Sales for Noobs: https://amzn.to/3tiaxsL Subscribe to our newsletter today: https://bit.ly/3Ned5kL #SalesTraining #B2BSales #SalesExcellence #SalesStrategy #BusinessGrowth #SalesLeadership #SalesSuccess #SalesCoaching #SalesSkills #SalesInnovation #SalesTips #SalesPerformance #SalesTransformation #SalesTeamDevelopment #SalesMotivation #SalesEnablement #SalesGoals #SalesExpertise #SalesInsights #SalesTrends