Nordic Future Makers - digital marketing, media, tech and innovation

Roland-Philippe Kretzschmar, Global Head of Digital Marketing for The Absolut Company is the latest guest on the Nordic Future Makers podcast. In this episode Roland talks about his role at The Absolut Company and we then deep dive into what digital means for the brands that he oversees. We talk about processes and partners and spend time talking about Direct to Consumer ecommerce too. Finally, Roland tells us about the amazing Absolut Coachella activation that saw headline sponsorship of the real life festival and the simultaneous creation and activation of Absolut Land in the Decentraland metaverse! I hope you enjoy the episode and I hope you will subscribe and listen again - in the future! (Music by E.Burcher) #nordicfuturemakers #innovation #sweden #ecommerce #metaverse ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Gwen Lafage, VP Brand at Sinch is the latest guest on the Nordic Future Makers podcast. Sinch is a CPAS tech company that started in Sweden, but is now operating all over the world and experiencing 'hyper growth.' Gwen has amazing knowledge and energy and in this episode Gwen explains what Sinch is and how it is powering mobile customer experiences. She also talks about the power of brand for B2B and gives some tips on how to make this work. We then talk about measurement, AI, chatbots, customer expectations and a few other things too! In her spare time Gwen hosts the Tech Marketing podchat and it was great to be able to spend time with her. I hope you enjoy the episode and I hope you will subscribe and listen again - in the future! (Music by E.Burcher) #nordicfuturemakers #innovation #sweden #mobile ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Samuel West is the latest guest on the Nordic Future Makers podcast. Samuel is an innovation expert, a chief psychological officer, a clinical psychologist, a creativity researcher and the founder and curator of the Museum of Failure. In this podcast you will hear us discuss innovation - what it is and how it works. You will hear stories of how big companies like Apple and Nintendo have embraced failure in their innovation processes and you will hear how this approach has led to some of their biggest successes. We also talk about the original boo.com and innovation in the Nordic region and then talk about what's next for the Museum of Failure! I really enjoyed meeting Samuel and hope you find our conversation interesting too! #innovation #nordicfuturemakers #museumoffailure #samuelwest ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

I thought it was time to catch up again with Franck Attia, Managing Director at Adobe Nordic! We spoke last year and thought it would be good to check in again to discuss the latest developments in digital marketing in the Nordics. In this episode of the Nordic Future Makers podcast you will hear us discuss a wide range of topics including: The cookieless future, real-time personalisation, the future of B2B, journey orchestration and using AI to detect patterns. There is also good advice for organizations who are thinking 'what next?' and 'how do we move forward?' I hope you enjoy the podcast, I hope you subscribe to the podcast and I hope you will listen again - in the future! Music by E.Burcher #nordicfuturemakers ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Gustav Lundberg Toresson the CEO of Memmo is my guest on the Nordic Future Makers podcast for this episode. Memmo is the personalised celebrity video platform that is taking over Europe! It started in Sweden, but now covers the Nordic markets, Germany, UK and more. Gustav tells us all about what the platform is, how it works and how talent is sourced and paid too. Memmo has been a great Swedish success story this year and talking about live Zoom calls to Santa seems a very appropriate way to finish 2020 (the next episode will be a highlights show.) Thank you to everyone for listening. I hope you enjoy the podcast, I hope you will subscribe to the podcast and I hope you will listen again - in the future! If you have enjoyed the podcast this year and want to support the efforts that go into it, then please feel free to buy me a virtual fika / virtual drink through my ACast Supporter page here: https://supporter.acast.com/nordic-future-makers [https://supporter.acast.com/nordic-future-makers] Thank you, have a good end of year and I'll see you in 2021! #nordicfuturemakers (Music by E.Burcher) ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.