OMONDI Presents: The Cutting Room Floor
Live at Notre Shop in Chicago, Ava Niuri (@avanope) is head of special projects at Marc Jacobs. We discuss her Australian upbringing, her work on the rebrand of Helmut Lang, the bootlegs that amassed her insta-following and what she describes as "catfishing" of the creative brain. TIME STAMPS (0:39) @avanope (1:12) Ava’s Background (2:22) Fashion in Australia (4:00) Fashion Writing (5:00) Opening Ceremony (6:37) Bootlegs (12:33) “Entering the Fashion Industry” (13:45) Instagram & Hiring (14:27) Helmut Lang (16:42) Marc Jacobs (19:19) Collabs (20:00) Marc Jacobs Sweatshirt (21:42) Women in Streetwear (23:36) Keanu Reeves Project (29:33) Ken Park Project (32:50) Fashion before the internet (34:45) Vetements (35:51) DIY Culture (36:56) Questions (40:00) Magazines (Dazed and Confused) (42:00) Sustainability/ ethical brands (43:00) Regionalism
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