The Thing You Can't Hire: T3's Greatest Asset Scaling to Sephora & Ulta

Description

Dr. Julie Chung was a med student at UCSF. Kent Yu was a recovering finance bro with hairdresser parents. They met at a bar, fell in love, and spotted a massive white space in hair tools, and T3 was born! Julian is joined by a husband-and-wife duo for a meaningful conversation about building a premium beauty brand from the ground up. They get real about navigating retail gatekeepers, and why they walked away from Ulta before eventually getting back in…From developing advanced technology to set themselves apart, to the irreplaceable marketing magic Julie divulges, this episode breaks down the counterintuitive strategies that anyone can use. Watch On the Record with Julian Reis on YouTube here. [https://www.youtube.com/@OntheRecordwithJulianReis] Comment who you want Julian to interview next! CHAPTERS:00:00 Introduction 1:10 How Julie & Kent Met (And Spotted the Opportunity) 3:36 The Science Behind T3: High Volume vs. High Velocity 4:40 Creating a Working Prototype 6:07 How to Make Your First Sale 13:20 Getting T3 Into Sephora– Where No Electric Device Had Gone Before 15:45 Everything You Need to Launch Into Retail 17:07 Turning Down a Huge Retailer 19:37 Where New Customers Are Discovering the Brand 24:43 How to Run a Company with Your Spouse 32:11 The Future of T3: Global Expansion & Brand Awareness

He Built a $120M Beauty Brand With 5 People. Here's Exactly How He Did It

Ryan Babenzien didn't follow the playbook. He's managed celebrity talent, ran marketing at Puma and K-Swiss, and pioneered men’s footwear with Greats (which he sold to Steve Madden). Ryan’s non-linear career path has given him unparalleled knowledge of what it means to be a successful entrepreneur. Now, Ryan is running Jolie, a beauty wellness company that's made $120 million in revenue in four years, profitably, with only a 5-person core team. Julian and Ryan get into the literal shower thought that changed everything and the full journey from entertainment to footwear to beauty. They’ll share what the future of brand building looks like, and why growing faster isn’t always better for the longevity of a business. CHAPTERS: * 0:00 Introducing Ryan Babenzien * 3:29 Ryan's Early Career Path: Hollywood, Puma, & K-Swiss * 9:56 Why Ryan Started Greats & Selling to Steven Madden * 12:52 Ryan’s Jump from Footwear to Beauty * 14:44 The Shower Thought That Began Jolie * 16:25 Pioneering the Water Filtration Market * 17:20 How Jolie Saves Hair and Skin From Chlorine and Heavy Metals * 20:27 Educating the Market on a New Category in Beauty * 24:02 The 5-Person Team Behind Jolie: Fractional Groups & AI Tools * 30:19 Moving to London & Launching Jolie in the UK * 33:26 Retail Expansion: Erewhon, Ulta, Target, & Costco * 37:15 Profitability & Longevity – Ryan’s Perspective on Growth * 41:40 The Future of Wellness, Beauty, and Brand Building * 44:08 The Jolie Sauna Concept * 47:07 What to Expect from the Jolie Experience Watch On the Record with Julian Reis on YouTube here. [https://www.youtube.com/@OntheRecordwithJulianReis] Comment who you want Julian to interview next! TAGS: creators, content, commerce, SuperOrdinary, Julian Reis, e-commerce, sales, business, podcast, Ryan Babenzien, Jolie Beauty, Jolie showerhead, On the Record podcast, D2C brands, direct to consumer, beauty brand founder, entrepreneur interview, bootstrapped business, profitable startup, beauty wellness, shower filter, hair shedding, skin health, chlorine water, hard water, soft water, Greats sneakers, Steve Madden, Puma, K-Swiss, AI tools, fractional teams, UGC marketing, Nectar AI, Erewhon, Ulta Beauty, Target beauty, Costco, Space NK, UK beauty launch, sauna wellness, brand building strategy, entrepreneurship, bootstrapped brand

1. juli 202650 min

The Thing You Can't Hire: T3's Greatest Asset Scaling to Sephora & Ulta

Description

Comments

1 month for 9 kr.

All episodes