How I Track Which Marketing Channel Is Actually Working (No GA4 Required)

Why Nobody's Watching Past 10 Seconds (And How to Fix It)

You've got about 10 seconds to earn someone's attention before they scroll past — here's how to stop losing them. In this episode, we break down 3 simple shifts (plus one bonus tip) that change how your audience connects with your videos: Talk to ONE person, not a crowd Skip the resume — lead with value Talk like a friend, not a TED talk Bonus: why your first 100 videos won't be your best — and why that's exactly the point

I Got Early Access to Kit's New Feature - Is Signals Worth The $?

Kit just launched Subscriber Signals, and I got early access. It enriches your email list with data on who your subscribers actually are: job titles, social following, income estimates, even whether they host a podcast. Sounds powerful. But is it worth going from $33/month to $66/month? In this episode I break down exactly what Signals does, who it's right for, and a simple automation you can set up to turn it into a lead generation machine on autopilot. Ready To Try Kit? https://paulgowder.com/kit Join On The Way Community https://www.onthewaycommunity.com/otw-pro

3 Things You Can Do TODAY to Grow Your Email List (Even With a Small Following)

You know you need an email list — but how do you actually get people on it? In this episode I'm giving you three things you can do today to start growing your list, even if your following is small. We cover: putting your opt-in link in the first comment of every Facebook post (this alone added 250+ subscribers to my list), using a quiz to turn curiosity into opt-ins, and why you need to stop sending people to your homepage right now. No fluff. Just three moves you can make today. 🎒 Links mentioned: * Facebook Challenge: paulgowder.com/facebookchallenge * LeadQuizzes: leadquizzes.com

3 Prompts That Make Claude Work Inside Your Kit Account

You've probably used AI to write emails before — type a prompt, copy the output, paste it into Kit, tweak it, send it. That works. But it has a ceiling, because the AI is working blind. The new Kit + Claude MCP integration changes that. Claude can now see your broadcasts, your click data, your subscriber list, your tags — and act on all of it directly inside your Kit account. No copying. No pasting. No guessing. In this episode I'm sharing three prompts that go way beyond "write my next email" and show you what this integration is actually capable of: ⚡ Prompt 1: Analyze your last 10 broadcasts and tell you exactly what's working — and what isn't 🏷️ Prompt 2: Find everyone who clicked your offers but didn't buy, tag them automatically, and start a targeted follow-up 📈 Prompt 3: Discover your highest-clicked topics and build a full email sequence around them — in your voice, ready to go in Kit This is the kind of thing that used to require complex automations or hours of manual work. Now it's one conversation.

How to Change-Proof Your Business Before the Next Algorithm Update Hits

Google just changed search again. YouTube is rolling out "Ask YouTube." And if history tells us anything — this won't be the last time. The only thing we know for certain in social media and digital marketing is change. The question isn't whether things will shift — it's whether your business is built to handle it when they do. In this episode of the Side Hustle Suitcase, I'm breaking down two things every creator and side hustler needs to do right now to change-proof their business: ✅ Diversify your revenue streams — the right way (without chasing every shiny object) ✅ Build your email list — the one asset no algorithm can take from you I'll also share why I've been digging into digital products like ebooks and paid newsletters, and why owning what you sell is more important than ever. If you've been leaning too hard on Google traffic, YouTube views, or any single platform for your income — this episode is for you. 🔗 Join the On The Way Community: Get real support from creators and entrepreneurs who are building alongside you. Honest feedback, shared knowledge, and steady progress — one step at a time. 👉 https://www.onthewaycommunity.com/ [https://www.onthewaycommunity.com/]