#51 - Stop Guessing: How to Track Calls and Fix Your Marketing

#55 - Shooting the Bull: Rainbow Chasers and Widget Counters

Send us Fan Mail [https://www.buzzsprout.com/2459339/fan_mail/new] Most business owners think hiring a marketing agency is a one-way transaction — you pay, they deliver. But the truth is, the client side of the relationship matters just as much, and there are two behaviors that quietly sabotage results every time. In this episode, Ken walks through two real stories: the client who couldn't stop chasing the next shiny idea, and the one who only valued tangible deliverables and treated strategy like fluff. If you've ever wondered why your marketing isn't sticking, the answer might not be your agency. It might be you. Support the show [https://www.buzzsprout.com/2459339/support] This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing. Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends. If you’re tired of starting over, this is for you. Schedule A Free Consultation [https://integrisdesign.com/#bookconsultation] Over The Bull® is brought to you by IntegrisDesign.com [https://integrisdesign.com/]. All rights reserved.

#54 - Shooting the Bull: AI Is Making People Worse at Business

Send us Fan Mail [https://www.buzzsprout.com/2459339/fan_mail/new] Artificial Intelligence is an incredible tool… but a lot of people are using it in ways that are actually making them worse at business. In this episode of Shooting the Bull, we talk about the growing problem with AI-generated overload: massive punch lists, bloated emails, surface-level analysis, and the endless stream of “smart sounding” content that often creates more confusion than clarity. We get into: * Why AI-generated feedback often leads businesses in the wrong direction * How long-form ChatGPT-style communication is slowing teams down * The danger of using AI without critical thinking * Why “garbage in, garbage out” matters more than ever * Where AI actually is useful—and where people are expecting too much from it AI can help you think faster. It cannot think for you. And in a world where everyone is starting to sound the same, critical thinking and human connection matter more than ever. Support the show [https://www.buzzsprout.com/2459339/support] This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing. Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends. If you’re tired of starting over, this is for you. Schedule A Free Consultation [https://integrisdesign.com/#bookconsultation] Over The Bull® is brought to you by IntegrisDesign.com [https://integrisdesign.com/]. All rights reserved.

#53 - Shooting the Bull: Drowning in Data (But Still Don't Know What's Working?)

Send us Fan Mail [https://www.buzzsprout.com/2459339/fan_mail/new] Most business owners don’t have a data problem—they have a clarity problem. In this episode of Shooting the Bull, we’re talking about why more tracking, more reports, and more “insight” isn’t actually helping you make better decisions… and in a lot of cases, it’s doing the opposite. If you’ve ever looked at your marketing reports and still had no idea what’s working—or worse, felt like things should be working but aren’t—this episode is for you. We break down: •Why chasing perfect data is a losing game •How overcomplication is costing you money •What actually matters when evaluating marketing performance Because at the end of the day, you don’t need more numbers… you need better decisions. Support the show [https://www.buzzsprout.com/2459339/support] This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing. Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends. If you’re tired of starting over, this is for you. Schedule A Free Consultation [https://integrisdesign.com/#bookconsultation] Over The Bull® is brought to you by IntegrisDesign.com [https://integrisdesign.com/]. All rights reserved.

#52 - Shooting the Bull: Business Advice Without the BS

Send us Fan Mail [https://www.buzzsprout.com/2459339/fan_mail/new] This week, we’re switching things up and just shooting the bull. No script, no fluff—just real, off-the-cuff conversations about the stuff small business owners actually deal with every day. From burnout and hiring to marketing mistakes and pricing struggles, we’re tackling real questions with honest answers. If you’ve ever felt like you’re figuring it out as you go… you’re not alone. Support the show [https://www.buzzsprout.com/2459339/support] This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing. Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends. If you’re tired of starting over, this is for you. Schedule A Free Consultation [https://integrisdesign.com/#bookconsultation] Over The Bull® is brought to you by IntegrisDesign.com [https://integrisdesign.com/]. All rights reserved.

#51 - Stop Guessing: How to Track Calls and Fix Your Marketing

Send us Fan Mail [https://www.buzzsprout.com/2459339/fan_mail/new] Most businesses have no idea where their phone calls are actually coming from—and it’s costing them more than they realize. In this episode, we break down the difference between static numbers and dynamic call tracking (DNI), why guessing your marketing results is a dangerous game, and how improper tracking quietly drains your budget. We also cover: •How to actually track calls from Google Ads, SEO, and more •The right way to balance tracking with your Google Business Profile (NAP) •Common mistakes agencies and business owners make •Simple tests you can run today to see if your tracking is working If you rely on phone calls to grow your business, this is not optional. RESOURCES: Call Tracking Platforms https://www.callrail.com/ [https://www.callrail.com/] Call tracking and attribution platform that ties phone calls back to marketing sources and integrates with Google Ads. https://www.calltrackingmetrics.com/ [https://www.calltrackingmetrics.com/] Advanced call tracking platform with features for attribution, call routing, texting, and automation. ⸻ Dynamic Number Insertion (DNI) https://calltrackingmetrics.zendesk.com/hc/en-us/articles/6516810578061-How-Does-Dynamic-Number-Insertion-Work [https://calltrackingmetrics.zendesk.com/hc/en-us/articles/6516810578061-How-Does-Dynamic-Number-Insertion-Work] Explains how dynamic number insertion works and how calls are tied to specific traffic sources. https://www.callrail.com/features/dynamic-number-insertion/ [https://www.callrail.com/features/dynamic-number-insertion/] Overview of how CallRail uses dynamic number insertion to track calls from different marketing channels. ⸻ Call Tracking + Marketing Attribution https://www.semrush.com/blog/call-tracking/ [https://www.semrush.com/blog/call-tracking/] Explains how call tracking connects phone calls to campaigns, keywords, and marketing performance. https://en.wikipedia.org/wiki/Call-tracking_software [https://en.wikipedia.org/wiki/Call-tracking_software]General overview of how call tracking software works, including attribution and session-based tracking. ⸻ Google Business Profile / NAP Consistency https://support.google.com/business/answer/3038177 [https://support.google.com/business/answer/3038177] Google’s official guidance on business information consistency, including phone numbers. https://www.brightlocal.com/learn/local-seo/nap-citations/ [https://www.brightlocal.com/learn/local-seo/nap-citations/]Breakdown of NAP consistency and how it impacts local SEO and visibility. Support the show [https://www.buzzsprout.com/2459339/support] This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing. Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends. If you’re tired of starting over, this is for you. Schedule A Free Consultation [https://integrisdesign.com/#bookconsultation] Over The Bull® is brought to you by IntegrisDesign.com [https://integrisdesign.com/]. All rights reserved.