Social Media Is Lying to You About What People Think

He Snuck Onto Hollywood Lots. Then He Built a Brand Empire.

Marc Gutman is the Founder of Wildstory, a Boulder-based storytelling and content strategy agency that helps brands stand out by creating authentic connections. Under Marc's leadership, Wildstory has earned a reputation for its unique narrative-driven approach, with Marc himself amassing over 7,000 LinkedIn followers and recognition as an award-winning storyteller and entrepreneur. Before launching Wildstory, Marc began his career in Hollywood as a story editor for Oliver Stone's company, and he continues to draw on his passion for narrative in his work with businesses of all sizes. In this episode… Some careers begin with a plan, and others begin by getting close enough to the action that a door finally opens. But how do you turn curiosity, persistence, and a few unlikely breaks into a brand that helps others tell better stories? Marc Gutman believes the answer starts with finding your people, not simply trying to stand out. Drawing from his experience as a storyteller and brand strategist, Marc explains that the strongest brands are clear about who they are, what they offer, and who they are for. That clarity makes a business more memorable, more human, and far less dependent on chasing whatever everyone else is doing. In this episode of Own Your Next, Jennifer McPherson is joined by Marc Gutman, Founder of Wildstory, to discuss building a brand through storytelling. Marc shares how sneaking onto Hollywood lots shaped his career, why brands need a clear narrative, and how businesses can use AI without losing originality. Marc also talks about mindset, belief, and staying in the game as an entrepreneur.

Social Media Is Lying to You About What People Think

Adam Probolsky is the President of Probolsky Research, a minority- and women-owned market and opinion research firm that provides strategic public opinion insights for corporate, government, nonprofit, and election clients nationwide. Under Adam's leadership, the firm has operated for over 30 years and achieved significant recent growth, conducting research projects for clients ranging from municipalities in Texas to major metropolitan economic forecasts. Adam's background in politics began at age 17, and his expertise combines extensive experience in public policy with a forward-looking approach to technology, including the integration of AI and automation into research workflows. In this episode… Social media can make it feel like everyone is shouting the same opinion, but the loudest voices are rarely the full picture. When leaders rely on that noise to understand what people think, what are they missing? Adam Probolsky believes social media sentiment is not the same as actual public opinion. Drawing from his experience in public opinion research, he explains that most people do not publicly share their views online, and those who do often represent a very specific, biased subset of the population. For leaders, that means social media can be useful information, but it should never be mistaken for representative data. In this episode of Own Your Next, Jennifer McPherson is joined by Adam Probolsky, President of Probolsky Research, to discuss why social media often distorts public opinion. They explore why leaders misread online feedback, how representative polling reveals a clearer picture, and why gut instinct should not be disguised as data. Adam also talks about how AI is changing research workflows.

From Navy Ships to Fearless About AI

Devon Hayes is the Co-founder of Elevation Marketing, a Denver-based digital marketing agency specializing in smart, data-driven marketing for contractors and home service businesses. Under her leadership, Elevation Marketing has built a strong reputation for long-term client retention and results-driven strategies, with most clients working with the agency for over five years. Devon brings a unique blend of technical expertise from her background in the Navy and deep experience in SEO, digital strategy, and client education, recognized for her practical approach and clear communication style. In this episode… From coordinating missions at sea to navigating the chaos of a growing business, some careers take unexpected turns that shape how we handle change. What does it really take to move from structured routines to boldly stepping into uncertainty and innovation? According to Devon Hayes, a veteran of the Navy turned marketing agency co-founder, the key lies in embracing flexibility and curiosity. She recalls confidently tackling every challenge head-on early in her career, only to realize that building repeatable systems and processes saves more time than improvising. This mindset shift — seeing obstacles as learning opportunities rather than setbacks — has been central to her growth and ability to guide her team through change. In this episode of Own Your Next, Jennifer McPherson is joined by Devon Hayes, Co-founder of Elevation Marketing, to discuss moving from military precision to business leadership, navigating costly hiring mistakes, and leveraging AI as a tool rather than a threat. Devon also shares insights on mindset shifts that turn challenges into opportunities.

How Small Businesses Break Into Big Companies (And Why It's a Marathon, Not a Sprint)

Alison Tierney is the Director of Inclusive Business Partnerships for the Pacific Mountain West region at WSP in the U.S., a global engineering and professional services firm specializing in complex infrastructure and environmental projects. At WSP, Alison fosters strategic partnerships and community-centric collaboration, supporting diverse businesses and advancing the company's global reach of 80,000 employees and its industry-leading inclusion initiatives. With over 20 years of experience across engineering, consultancy, and digital marketing, she combines business leadership with a passion for purpose-driven impact, bridging the gap between large organizations and small business partners. In this episode… Breaking into large organizations isn't usually about having the best capabilities or the perfect pitch. More often, success comes down to understanding how big companies operate, building trust over time, and staying committed long after the first conversation ends. So what does it really take for a small business to earn a seat at the table with major organizations? According to Alison Tierney, a seasoned professional who has spent decades helping businesses build strategic partnerships and grow sustainably, the answer is patience. She explains that winning work with large organizations is a marathon, not a sprint, requiring years of relationship-building, consistent follow-through, and finding advocates within the organization who can champion your value. In this episode of Own Your Next, Jennifer McPherson is joined by Alison Tierney, Director of Inclusive Business Partnerships at WSP in the U.S, to discuss how small businesses can successfully build relationships with large organizations and position themselves for long-term growth. They explore why patience is critical, how relationship-building creates opportunities, and the advantages small firms bring through agility and responsiveness.

Revolutionizing Proposal Development Through AI-Powered Solutions With Jennifer McPherson

Jennifer McPherson is the President of Chickenango Marketing Solutions. The company specializes in public outreach and marketing for government agencies, and branding, design, and proposal writing for the AEC (Architecture, Engineering, and Construction) sector. Jennifer started her company at age 46 after gaining 27 years of experience in the AEC industry, and she is now launching Chickenango University, an educational program aimed at enhancing marketing and business development skills in the AEC space. In this episode… In today's fast-paced world, the pressure to create perfect proposals can leave teams scrambling to meet deadlines — often working late into the night. But what if there was a way to streamline the process, saving valuable time while ensuring accuracy and compliance? How much could businesses gain by eliminating the most time-consuming parts of proposal preparation? Jennifer McPherson, a seasoned professional in the architectural, engineering, and construction sectors, points to the power of artificial intelligence to transform this process. She explains that AI can tackle the most tedious and error-prone tasks, such as reviewing complex, ambiguous RFPs and creating compliance matrices, shaving hours off of what used to be a grueling process. By implementing AI-driven solutions, professionals can focus more on strategy and narrative, areas that truly differentiate their proposals in competitive markets. This, she believes, could be a game-changer, giving teams the tools they need to win business while working more efficiently. In this episode of Own Your Next, Chad Franzen of Rise25 interviews Jennifer McPherson, President of Chickenango Marketing Solutions, to discuss the RFP PursuitAI Hub and its potential to revolutionize proposal development. Jennifer shares insights on how AI can reduce the time spent on early-stage proposal tasks by 75%, cutting down on manual effort and preventing mistakes. She also delves into the broader impact on firms, from increasing proposal quality to allowing teams to focus on win themes.