What's Going On with AI in Marketing?

The Wedding Planning Episode

Little bit of a different episode this week - I'm sharing the ups and downs, honest thoughts, and advice on wedding planning. From the toughest decisions, best resources, and emotions that come up throughout the process... listen in now! ✨ Website bellewhite.ca [https://www.bellewhite.ca/] ✨ Instagram @bellewhitecreative [https://www.instagram.com/bellewhitecreative/] ✨ LinkedIn linkedin.com/in/belle-white [https://www.linkedin.com/in/belle-white/] ✨ Facebook @bellewhitecreative [https://www.facebook.com/bellewhitecreative]

How to Write Your Services Page

Beyond your list of services... what should you put on your services page to increase conversions, and bring your dream clients and projects into your inbox? This week's episode of Parentheses, we're sharing all the content & copy tips for a sweet services page, our review of Daisy Jones & The Six, and how we're feeling heading into March! ✨ Website bellewhite.ca [https://www.bellewhite.ca/] ✨ Instagram @bellewhitecreative [https://www.instagram.com/bellewhitecreative/] ✨ LinkedIn linkedin.com/in/belle-white [https://www.linkedin.com/in/belle-white/] ✨ Facebook @bellewhitecreative [https://www.facebook.com/bellewhitecreative]

What's Going On with AI in Marketing?

AI and ChatGPT is a hot topic in the marketing and business world these days - how it works, how to use it effectively, and how it will change different industries.  I've been doing my fair share of research, trials, and having conversations around how it will impact marketing, SEO, and content creation. This week's episode is all about how to use it, why I'm excited, the value of thinking of it as a "tool" and what to do if you're feeling overwhelmed by the topic! ✨ Website bellewhite.ca [https://www.bellewhite.ca/] ✨ Instagram @bellewhitecreative [https://www.instagram.com/bellewhitecreative/] ✨ LinkedIn linkedin.com/in/belle-white [https://www.linkedin.com/in/belle-white/] ✨ Facebook @bellewhitecreative [https://www.facebook.com/bellewhitecreative]

Your Go-to Newsletter Content Guide

Newsletters are an incredible tool for businesses when leveraged well! This week we're sharing exactly how to create content for a newsletter to improve your open rate, create loyal subscribers, and build community WHILE strategically growing your business.  ✨ Episode mentioned: 5 Newsletters I'm Loving [https://anchor.fm/parentheses-podcast/episodes/5-Marketing-Newsletters-Im-Loving-e1nulip] ✨ Website bellewhite.ca [https://www.bellewhite.ca/] ✨ Instagram @bellewhitecreative [https://www.instagram.com/bellewhitecreative/] ✨ LinkedIn linkedin.com/in/belle-white [https://www.linkedin.com/in/belle-white/] ✨ Facebook @bellewhitecreative [https://www.facebook.com/bellewhitecreative]

Taglines, Cults, and Brand Vocabulary

What's the difference between brand messaging and brand vocabulary? How do words build brands and communities? We're talking all things brand vocabulary (taglines, brand-specific terms, and feeling like we belong) and how to work on your own brand messaging! ✨ Website bellewhite.ca [https://www.bellewhite.ca/] ✨ Instagram @bellewhitecreative [https://www.instagram.com/bellewhitecreative/] ✨ LinkedIn linkedin.com/in/belle-white [https://www.linkedin.com/in/belle-white/] ✨ Facebook @bellewhitecreative [https://www.facebook.com/bellewhitecreative]