Peach Pass Podcast by GSLA

Beyond the Leads: The Human Side of Sales & Marketing

32 min · 26. mar. 2026
episode Beyond the Leads: The Human Side of Sales & Marketing cover

Description

Sales and marketing in senior living is about more than leads and move-ins — it’s about people. In this episode of the Peach Pass Podcast by GSLA, host Catie Ramp is joined by Justin Harden, Vice President of Sales and Marketing at Phoenix Senior Living, and Amanda Richards, Senior Director of Sales Strategy at Chartwell Retirement Residences, for a conversation on AI, automation, lead strategy, leadership, and the human side of helping families make complex decisions.

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11 episodes

episode Advocacy in Action artwork

Advocacy in Action

In this episode of the Peach Pass Podcast by GSLA, Catie Ramp sits down with GSLA Director of Government Affairs Seth Daniels to break down the biggest outcomes from Georgia’s 2026 legislative session and what they mean for senior living providers across the state. From the nationally watched passage of SB 439 on referral agency transparency to operational updates impacting medication administration through HB 659, this conversation explores the legislation, advocacy efforts, and policy decisions shaping the future of senior living in Georgia. Together, they discuss the importance of industry engagement, the realities of advocacy under the Gold Dome, and why operators must remain part of the conversation as regulations and resident needs continue to evolve

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