And Away We Go! Sydney, The Checkered Canvas | Penny Linn Podcast

THE Finishing Expert: Lita, Nashville Needlepointer | Penny Linn Podcast

This week on the Penny Linn Podcast, Krista kicks things off with a solo update and all the behind-the-scenes details from the opening of our new New York store 🗽✨ Then, she’s joined by her longtime friend Lita of Nashville Needlepointer — the finishing expert who has built an incredible business in the needlepoint world. Krista and Lita chat about how Lita grew her finishing business, built her community through teaching and online classes, launched her Substack, and turned her passion for needlepoint into so much more. It’s a fun, inspiring conversation about creativity, entrepreneurship, and all the ways Lita continues to make stitching more approachable for the community 🪡💙 https://nashvilleneedlepointer.substack.com/56e7bbbe [https://nashvilleneedlepointer.substack.com/56e7bbbe]

The Tide Loves Penny Linn: Everyday Natalie Jane | Penny Linn Podcast

This week on the Penny Linn Podcast, Krista sits down with Collective designer Natalie of Everyday Natalie Jane! 🪡✨ They chat about how she found needlepoint, designing some of the community’s favorite canvases, life in Birmingham’s booming stitch scene, and the story behind her iconic Christmas Countdown canvas. Natalie also opens up about stitching through grief, finding comfort in creativity, and shares some very exciting personal news 💙 Plus: rapid fire needlepoint takes, upcoming designs, and lots of laughs along the way!

Market Haul! The PL Team Goes to Needlepoint Spring Market | Penny Linn Podcast

In this episode of The Penny Linn Podcast, Krista is recording on the go from needlepoint market — joined by Emily, Dylan, and Olivia for a chaotic, behind-the-scenes look at what it’s really like to shop market. They break down their real-time haul, sharing what they bought, what they missed, and how they decide what actually makes it onto the Penny Linn site — plus a fun side conversation on Disney, dream designs, and what they wish they could find more of. From quick-fire buying decisions to limited inventory stress, they chat about balancing data, gut instinct, and customer demand, along with their favorite finds from the trip!

And Away We Go! Sydney, The Checkered Canvas | Penny Linn Podcast

In this episode of The Penny Linn Podcast, things start a little differently — Krista is on vacation, so her mom steps in to kick off the episode with a special guest intro before handing things over. Then, Krista is joined by Sydney, the founder of The Checkered Canvas. Our newest addition to the Penny Linn Collective, whose path to needlepoint is anything but traditional. From growing up riding horses to nearly pursuing pre-med, she shares how she unexpectedly found her way into canvas design — and turned a creative hobby into a business. Together, they chat about: * Turning niche interests (like equestrian life and Formula 1) into designs * The “why not make it a canvas?” mindset * Building confidence as a new designer They also dive into the stories behind her designs and how following your interests — even the unexpected ones — can lead to something much bigger.

Didn't You Quit This Job? With Bridget, Our Senior Manager of Licensing & Logistics | Penny Linn Podcast

In this episode of The Penny Linn Podcast, Krista records live from New York City, sharing a behind-the-scenes look at Penny Linn’s Times Square billboard and a sneak peek at the upcoming NYC storefront! Then, she’s joined by Bridget, Senior Manager of Licensing and Logistics and one of Penny Linn’s earliest team members. Bridget shares her journey from advertising to joining Penny Linn in its early days, her transition to a remote role, and how she’s grown into overseeing wholesale, buying, the collective, and licensing. They chat about what it really takes to run a fast-growing business behind the scenes, balancing big ideas with execution, and why every team needs someone willing to say “no.” This episode is a candid look at the operations side of Penny Linn — and the people who make it all happen.