'PERFPOD' and 'PM in the PM'

Performance Evaluation: When Targets Create the Wrong Behaviour

9 min · 29. dec. 2025
episode Performance Evaluation: When Targets Create the Wrong Behaviour cover

Description

Performance measures are meant to improve performance — but what happens when they do the opposite? In this episode, we explore a real-world style scenario involving Ken and Barbie, two employees in the same organisation, and a well-intentioned performance target that ends up driving dysfunctional behaviour. Using this story, we break down: * How employees “game” poorly designed targets * What ACCA PM means by dysfunctional behaviour * How this links directly to the Building Block Model A must-listen for ACCA PM/APM students looking to strengthen their evaluation skills and avoid common exam traps.

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In this episode of PM in the PM, Richard takes a different approach… Instead of showing how to run a good business, we analyse a terrible one. Welcome to F.O.O.L Ltd — where: ❌ Costs are reduced at the expense of quality ❌ Sales increase but profit falls ❌ Transfer pricing decisions destroy group value ❌ Zero-based budgeting is used the wrong way ❌ Targets are unrealistic and drive poor behaviour 👀 Through a “fly-on-the-wall” view of management meetings, this episode shows how key ACCA PM topics play out in practice: * Variance analysis (and interrelationships) * Sales price vs sales volume * Transfer pricing & goal congruence * Zero-based budgeting vs incremental budgeting * Behavioural aspects of performance management Key takeaway: Performance Management is not about isolated calculations it’s about understanding how decisions impact the wider organisation. If you're preparing for ACCA PM, this episode will help you: ✔ Improve your Section C answers ✔ Add depth to your explanations ✔ Spot hidden marks in exam questions Like, subscribe, and share with other PM students Follow for more exam-focused content

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