Grassroots Marketing with Bruce Kneeland | Pharmacy Crossroads

Why Taking Fuller Advantage of Technology You Already Own Could Be Your Most Profitable Strategy | Pharmacy Crossroads

Many pharmacy owners invest in expensive technology but fail to fully utilize the system’s secondary and valuable features. This is a costly mistake!  It leaves significant operational efficiencies and profit opportunities unrealized. This program also invites managers to carefully review their tech vendor invoices to ensure new charges have not been added or that fees have not been quietly increased for features in their software agreements. Kevin Minassian, President of DataScan, notes his company provides a wide range of profit-enhancing services at no additional cost while competitors often add additional fees. Visit www.datascanpharmacy.com for more information.

WAC Price Decreases Are Happening Now | Pharmacy Crossroads

There is still a lot more you should know about drastic price reductions on key brand name drugs.   The Manufacturer Fair Price (MFP) price reductions have now hit, but there are still things a pharmacy can do to mitigate gross profit loses.  Jay Blackburn, CEO of the Compliant Pharmacy Alliance (CPA) shares several tips, tactics and techniques that he suggests you understand.  It will pay for you to understand and act on now! More information can be had on the CPA website:  www.compliantrx.com

Urgent! Time Sensitive Information About Upcoming Decreases in WAC Prices; Action Needed Right Away | Pharmacy Crossroads

Major decreases in the price of 15 major brand name drugs will take place over the next few weeks and months. Pharmacies need to look carefully at the affected medications and plan now on how to balance inventory needs to minimize the negative effect lower WAC prices will have on reimbursement.   This podcast explains the issue, outlines possible actions to take and directs listeners to a website (www.compliantrx.com [http://www.compliantrx.com]) with more details and timelines.

Skin Care is Health Care; How Quality Products Generate Income And Build Relationships | Pharmacy Crossroads

Discover how Mike Carugan, partner in a five-store New York pharmacy chain, is keeping his large front-end pharmacies profitable and growing. In this episode, Mike shares: How Instacart has become a powerful tool for competing online and reaching new customers Smart front-end strategies that keep sales strong How a long-standing partnership with the owner of Columbia SkinCare turned into a unique differentiator, expanded community outreach, and created high-margin cross-merchandising opportunities If you want practical, real-world insights from someone who is winning the daily battle of independent retail pharmacy, this is an episode you won’t want to miss.

Grassroots Marketing with Bruce Kneeland | Pharmacy Crossroads

In this episode of PharmacyCrossroads, Bruce Kneeland shares examples of simple, effective and affordable marketing, advertising and management tools he has seen others use.  The real lesson, according to Kneeland, is that marketing is essential to a modern pharmacies success. But he also feels that not all marketing need involve buying ads or spending large sums of money.  Grass Roots Marketing, that is getting out, being creative and responding to local opportunities is a great way to grow.