Pickup The Phone

Sean Zavary: How He Built a $4M Wholesaling Business Using RADIO Ads

1 h 0 min · 27. maj 2026
episode Sean Zavary: How He Built a $4M Wholesaling Business Using RADIO Ads cover

Description

What does it take to walk away from a traditional family business and build a real estate company generating $4 million a year? In this episode of the Pick Up The Phone Podcast, Josue Llanas sits down with Sean Zavary, founder of Greenlight Offer, to break down how he built one of Houston’s most recognized wholesaling operations. From surviving the post-Hurricane Harvey market to scaling a 16-person team and mastering radio advertising, Sean shares the real strategies behind generating consistent inbound seller leads in one of the most competitive real estate markets in the country. If you’ve been relying only on cold calling or direct mail, this episode will completely change the way you think about real estate marketing. In this episode, we cover: • How Sean built a Houston wholesaling company doing 20 deals a month • The radio advertising strategy that helped generate consistent inbound leads • How he negotiates radio spots from $120 down to $40 per airing • Why 60-second ads outperform shorter scripts in real estate • The importance of culture, leadership, and team retention • Managing a 16-person operation across acquisitions, dispositions, and marketing • How Sean structures a $65K/month marketing budget while maintaining 35% net margins • His roadmap to building a $10M company by 2027 • The future of AI in real estate and Josue’s emotionally intelligent voice AI platform, GetsYou.ai EPISODE TIMESTAMPS: 00:00 - Introduction & Greenlight Offer's Success 01:01 - Sean’s Background & Family Furniture Business 03:07 - Getting Started in Real Estate Wholesaling 04:22 - The Post-Harvey Market & Masterminds 07:17 - Building a Team & Leadership Lessons 11:45 - Faith, Podcasts, & Personal Development 13:39 - Company Culture & Leading by Example 15:30 - Taking Sellers “To The Mat” 17:20 - Sales Training & Hiring a Sales Director 21:34 - Inside a 16-Person Wholesaling Team 24:34 - How Sean Got Into Radio Marketing 27:00 - Radio Ad Scripts, Tonality, & Seller Psychology 31:30 - Negotiating Radio Advertising Rates 37:54 - Breaking Down a $65K/Month Marketing Budget 40:39 - Maintaining 35% Net Margins 44:00 - AI, Emotional Intelligence & GetsYou.ai 52:16 - Sean’s Vision for 2027 & Beyond 54:43 - Hiring A-Players & JV Partnerships 56:43 - Houston Real Estate Market Outlook 58:19 - How to Connect with Sean & Final Thoughts CONNECT WITH US: • Watch the full episodes on YouTube: https://www.youtube.com/@PickUpThePhonePod [https://www.youtube.com/@PickUpThePhonePod] • Connect with Sean Zavary on Instagram: @SeanZavary • Email Sean: sean@greenlightoffer.com [sean@greenlightoffer.com] • Learn more about GetsYou.ai: https://GetsYou.ai [https://getsyou.ai/]

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39 episodes

episode What It Takes to Join the Top 6% in Commercial Real Estate - CCIM | Charles Patawaran artwork

What It Takes to Join the Top 6% in Commercial Real Estate - CCIM | Charles Patawaran

In this episode of Pick Up The Phone Podcast, Josue Llanas sits down with Charles Patawaran, entrepreneur, commercial real estate operator, developer, and CCIM designee. Charles shares his journey from building businesses in the healthcare industry to becoming a respected figure in commercial real estate. The conversation dives into business acquisitions, EBITDA valuations, SBA financing, capital raising, commercial development, and what it takes to operate at a high level in a competitive industry. Charles also explains the importance of creating value, developing expertise, and thinking beyond traditional brokerage by focusing on development, strategic partnerships, and long-term wealth creation. If you're an entrepreneur, investor, broker, developer, or business owner looking to scale your thinking and understand how high-level operators approach business and real estate, this episode is packed with valuable insights. In this episode, you'll learn: • What it takes to earn the CCIM designation and why it matters • How businesses are valued using EBITDA multiples • SBA financing strategies for acquisitions • The transition from healthcare entrepreneurship to commercial real estate • The mindset behind building long-term enterprise value • Commercial development opportunities and deal structure • Capital raising and investor relationships • Why top operators focus on solving problems and creating value Follow Pick Up The Phone Podcast for more conversations with entrepreneurs, investors, and industry leaders building extraordinary businesses.

17. juni 20261 h 8 min
episode From Cuba to $15M: The Carlos Pereira Story artwork

From Cuba to $15M: The Carlos Pereira Story

Welcome to another powerhouse episode of the Pick Up The Phone Podcast with your host, Josue Llanas! In this episode, we are joined by Carlos Pereira, a construction entrepreneur who immigrated from Cuba to Miami at age 10 and went on to build a massive $15 million real estate development empire in just two years. Carlos breaks down his entire journey—from navigating government rehab contracts at just 18 years old to moving to Houston with a "shoot, fire, aim" mentality to master new construction from scratch. But he didn't stop there. Today, Carlos is merging real estate with cutting-edge technology, using an advanced workforce of 19 internal AI agents and emotionally intelligent voice AI to completely automate his business workflows. Whether you’re an aspiring real estate developer, a contractor looking to scale, or an entrepreneur curious about how AI is disrupting traditional industries, this episode is a masterclass in execution. 💡 KEY TAKEAWAYS FROM THIS EPISODE * The Power of an Immigrant Work Ethic: How arriving in Miami from Cuba at age 10 shaped Carlos's drive and how working with his entrepreneurial father laid his business foundations. * The $3M Government Contract Shortcut: How unexpected local government rehab contracts in Florida kickstarted a multi-million dollar operation before Carlos even turned 20. * The "Shoot, Fire, Aim" Framework: Moving to Houston to tackle the brutal learning curve of new construction with zero prior experience. * Learning on Someone Else's Dime: Why Carlos chose to work for other major construction firms to study their internal systems and build rock-solid subcontractor relationships before launching his own brand. * The Reality of Kaling Homes: Inside the cash-flow risks, financing hurdles, and operational triumphs of scaling to $15 million in revenue. * Protecting Your Margin: Crucial legal lessons on why trust alone is a financial trap in construction, and why strict, attorney-reviewed contracts are non-negotiable. * The AI Revolution in Real Estate: A deep dive into how Carlos deploys 19 distinct AI agents and human-sounding voice bots to handle property surveys and qualify leads automatically.

10. juni 20261 h 11 min
episode He Quit Big Four Accounting to Build a Real Estate Empire | Lee West artwork

He Quit Big Four Accounting to Build a Real Estate Empire | Lee West

Are you ready to scale your real estate business and protect your portfolio from modern industry shifts? In this episode of the Pick Up The Phone Podcast, host Josue Llanas sits down with real estate veteran Lee West. Lee reveals how he successfully broke free from the "golden handcuffs" of a stable Big Four accounting career to build a multi-million dollar wholesaling operation, closing over 300+ deals along the way. It wasn't an overnight success. Lee opens up about the brutal 9-month grind it took to secure his very first deal, how his business systems evolved from simple yellow pads to advanced Podio CRM setups, and the exact sales psychology shifts required to scale. Plus, Josue and Lee share a critical market warning regarding AI competition and how to stay ahead of the curve. Whether you're a corporate professional looking to make your exit or an experienced investor looking to optimize your KPIs, this episode is an absolute masterclass in longevity and systems. 💡 KEY TAKEAWAYS FROM THIS EPISODE: * The Corporate Exit: How Lee overcame the security of a Big Four accounting job to pursue full-time entrepreneurship. * The 9-Month Grind: Surviving the initial dry spell before landing that definitive first wholesaling deal. * System Evolution: Moving away from manual yellow pads and scaling up with advanced Podio CRM workflows. * Sales Psychology: The power of devouring sales training and refining your pitch to close consistent deals. * Belly-to-Belly vs. Phone Closing: Breaking down the crucial KPIs and differences between virtual and in-person acquisitions. * Partnership Longevity: The core foundations and insider secrets to maintaining a successful 9-year business partnership. * Market Outlook: A critical market warning regarding AI competition, modern disruption, and keeping your business competitive. * Next-Gen Tech: An introduction to Josue’s emotional intelligence voice AI, Getsu.ai, designed to make motivated sellers feel truly heard.

3. juni 20261 h 11 min
episode Sean Zavary: How He Built a $4M Wholesaling Business Using RADIO Ads artwork

Sean Zavary: How He Built a $4M Wholesaling Business Using RADIO Ads

What does it take to walk away from a traditional family business and build a real estate company generating $4 million a year? In this episode of the Pick Up The Phone Podcast, Josue Llanas sits down with Sean Zavary, founder of Greenlight Offer, to break down how he built one of Houston’s most recognized wholesaling operations. From surviving the post-Hurricane Harvey market to scaling a 16-person team and mastering radio advertising, Sean shares the real strategies behind generating consistent inbound seller leads in one of the most competitive real estate markets in the country. If you’ve been relying only on cold calling or direct mail, this episode will completely change the way you think about real estate marketing. In this episode, we cover: • How Sean built a Houston wholesaling company doing 20 deals a month • The radio advertising strategy that helped generate consistent inbound leads • How he negotiates radio spots from $120 down to $40 per airing • Why 60-second ads outperform shorter scripts in real estate • The importance of culture, leadership, and team retention • Managing a 16-person operation across acquisitions, dispositions, and marketing • How Sean structures a $65K/month marketing budget while maintaining 35% net margins • His roadmap to building a $10M company by 2027 • The future of AI in real estate and Josue’s emotionally intelligent voice AI platform, GetsYou.ai EPISODE TIMESTAMPS: 00:00 - Introduction & Greenlight Offer's Success 01:01 - Sean’s Background & Family Furniture Business 03:07 - Getting Started in Real Estate Wholesaling 04:22 - The Post-Harvey Market & Masterminds 07:17 - Building a Team & Leadership Lessons 11:45 - Faith, Podcasts, & Personal Development 13:39 - Company Culture & Leading by Example 15:30 - Taking Sellers “To The Mat” 17:20 - Sales Training & Hiring a Sales Director 21:34 - Inside a 16-Person Wholesaling Team 24:34 - How Sean Got Into Radio Marketing 27:00 - Radio Ad Scripts, Tonality, & Seller Psychology 31:30 - Negotiating Radio Advertising Rates 37:54 - Breaking Down a $65K/Month Marketing Budget 40:39 - Maintaining 35% Net Margins 44:00 - AI, Emotional Intelligence & GetsYou.ai 52:16 - Sean’s Vision for 2027 & Beyond 54:43 - Hiring A-Players & JV Partnerships 56:43 - Houston Real Estate Market Outlook 58:19 - How to Connect with Sean & Final Thoughts CONNECT WITH US: • Watch the full episodes on YouTube: https://www.youtube.com/@PickUpThePhonePod [https://www.youtube.com/@PickUpThePhonePod] • Connect with Sean Zavary on Instagram: @SeanZavary • Email Sean: sean@greenlightoffer.com [sean@greenlightoffer.com] • Learn more about GetsYou.ai: https://GetsYou.ai [https://getsyou.ai/]

27. maj 20261 h 0 min
episode HIS AI REPLACED 60 COLD CALLERS | Josh Fard on the Future of Loans | Pick Up The Phone Podcast artwork

HIS AI REPLACED 60 COLD CALLERS | Josh Fard on the Future of Loans | Pick Up The Phone Podcast

HIS AI REPLACED 60 COLD CALLERS | How Josh Fard is Engineering the Future of Loans | Pick Up The Phone Podcast HIS AI REPLACED 60 COLD CALLERS | How Josh Fardwatching the industry change — TCPA, tighter compliance, pricier leads, and finally AI. He didn't just adapt. He built encrypted CRM woFardows, a voice AI for follow-up, and a loan matching dashboard that compares one borrower across 10 lenders in seconds. AI already saves him a week of work every month. And he'll tell you straight: he thinks it's going to take his job eventually. He's building the infrastructure anyway. This is that story. 💡 KEY TAKEAWAYS: ✅ From 60 cold callers on purchased lists to inbound funnels across every major platform ✅ The TCPA rule change that killed cold calling forever — and why opted-in leads are now the only option ✅ Why a 2-minute response time is the single highest-ROI automation in mortgage ✅ The January 2026 breakthrough that made Josh go all-in on emotionally intelligent voice AI ✅ Coded process vs. AI agent — the distinction that saves brokers thousands ✅ One borrower, 10 lenders, a full term sheet from your phone in seconds ✅ How AI saves Josh a full week of work every month ✅ Why local LLMs are the future of secure AI for regulated industries ✅ The live 30-60-90 day AI roadmap built on air for First Nation Financial Corp Visit here to book your free Vancom strategy session and unlock consistent real estate deals: http://vancom.io/schedule 📩 For business inquiries: admin@vancom.io 🔗 Stay Connected With Me. Instagram: / josuellanass TikTok: / josuellanass LinkedIn: / josuellanas Visit here to book your free Vancom strategy session and unlock consistent real estate deals: http://vancom.io/schedule 🔔𝐃𝐨𝐧'𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐭𝐨 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐭𝐨 𝐦𝐲 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐮𝐩𝐝𝐚𝐭𝐞𝐬. / @josuellanas ============================= 🎬Suggested videos for you: ▶️ • $100M in Loans a Year | Inside Jay’s Real ... ▶️ • He Made $1M by 25 and Fired Half His Team ... ▶️ • She Lost $80,000 — Then Built a 7-Figure W... ▶️ • He Had $36 Left | How Adam Hunt Built His ... ▶️ • $100M Funded | How She Built a Nationwide ... ▶️ • He Turned Connections Into Contracts | The... ▶️ • 7 Figures in 24 Months | Luxury Real Estat... ================================= 📌 Chapters: 00:00 - Welcome to Pick Up The Phone Podcast 02:10 - How AI is shifting mortgage work from paperwork to client time 04:20 - 13 clients already booking appointments with voice AI 05:43 - Coded automation vs. AI agents: when to use which 07:00 - The old playbook: 60 cold callers, purchased leads 09:36 - TCPA: why cold calling is dead 12:16 - Speed to lead: you have 2 minutes before they forget you 14:01 - How First Nation handles loan intake differently 15:25 - Why Josh waits until all docs are in before pulling credit 22:00 - DSCR loans and why they're easier to automate 28:30 - Encompass and commercial loan submission 42:20 - 1 hour × 50 clients = a full week saved every month 43:30 - The real question: should you build it, not can you 50:30 - Why liability makes AI replacement inevitable across industries 57:00 - The real skill of the future: learning to prompt 58:20 - OpenAI, Claude, Perplexity, Manus Pro — an honest breakdown 62:13 - Why Perplexity wins for research 64:30 - Local LLMs: running AI free on your own machine 67:30 - Josh's engagement surprise 68:50 - The 30-60-90 day roadmap for First Nation Financial Corp 74:50 - How to connect with Josh Fard ====================== 🔗 CONNECT WITH JOSH FARD: Instagram: / fnf.tx Website: FNFloan.com Phone: (832) 955-9255 First Nation Financial Corp — In business since 2004 Nationwide lending, primarily for investors (DSCR, cash-out refi, residential, commercial) DM for MLO opportunities & loan inquiries ====================== OUR SPONSORS: Caisen Sullivan - New Western (409) 527-1115 Andrew Faught - Renovo (210) 425-2190 Natalie Murillo - Black Label Title (936) 442-8486 GetHardMoney.com ================================= For Business inquiries, please use the contact information below: 📩 Email: admin@vancom.io 🔔 If you're passionate about entrepreneurship and personal growth, hit subscribe and get inspired by real stories from successful entrepreneurs and their journeys! / @josuellanas ================================= #mortgageAI #realestateinvesting #voiceAI #gohighlevel #leadautomation #mortgageleads #aiinfinance #loanprocessing #mortgagebroker #aiworkflow #emotionalAI #mortgagetech #loanautomation #mortgagelending #realestatefinancing #mortgagetips #realestatetechnology #aiautomation #mortgagemarketing #leadgeneration #realestateeducation #podcastclips #financialfreedom #entrepreneurship #realestatepodcast HIS AI REPLACED 60 COLD CALLERS | How Josh Fard is Engineering the Future of Loans | Pick Up The Phone Podcast

15. maj 20261 h 23 min