EP 27: How To Create An Offer That Sells Itself

EP 28: Rest Is ESSENTIAL With Kari Scott, Meditation Guide

In this episode of the Piece of Cake Marketing Podcast, we’re slowing down and talking about the healing side of entrepreneurship. My guest, Kari Scott is a Gulf Coast-based business owner and healer who helps women reconnect with themselves through sound, energy, and rest. We chat about how starting a business often triggers deep personal growth, why rest is a strategy, and how taking care of your energy directly impacts your ability to sell, create, and lead. You’ll hear us talk about: * How self-healing and business growth go hand in hand * Why your energy is your most valuable asset as an entrepreneur * The power of slowing down and connecting in community * What really happens when women take time to rest and reset If you’ve been feeling burned out, disconnected, or like you’re always “on,” this episode will remind you that slowing down can actually move you forward faster. Connect with Kari Scott: Facebook: https://www.facebook.com/share/1AEp6xRBri/?mibextid=wwXIfr [https://www.facebook.com/share/1AEp6xRBri/?mibextid=wwXIfr] Website: http://KariScottMeditations.com [http://KariScottMeditations.com] Connect with Me: Join The Brand Bakery →https://payton-moran-495e.mykajabi.com/brand-bakery [https://payton-moran-495e.mykajabi.com/brand-bakery] Follow on Instagram → Instagram.com/paytonmoran__

EP 27: How To Create An Offer That Sells Itself

Worried your offer isn't selling because of the way it's built? Making a pivot, or launching something new?  This is for you! In episode 27 of the Piece Of Cake Marketing podcast, I'll breakdown how to build an offer that sells in 4 simple steps.  From creating it behind the scenes, to the forward facing marketing needed to bring clients into your offer: this episode will set you on the right track.  Ready to join us in Offer Sweet [https://payton-moran-495e.mykajabi.com/offers/n2moeSza/checkout], and build an offer suite that sells, serves, and retains your clients longer? Sign up in time for Oct. 20th! Want to connect? Find me here on Instagram. [Instagram.com/paytonmoran__]

EP 26: Building Your Personal Brand And Business As The World Burns & Democracy Falls

In this candid episode of the Piece of Cake Marketing Podcast, I’m just three days out from hosting my annual Build Your Own Brand conference—and while I’m excited, I’m also reflecting on something a lot of us are struggling with: 👉 How do you maintain your personal brand, show up online, and serve your clients… while the world feels like it’s on fire? From the nonstop news cycle to the noise of “celebrity coaches” telling you to ignore reality and just focus on vibes, it can feel impossible to balance it all. In this episode, I share how I’m navigating this tension, what it means for personal branding today, and practical steps you can take to keep your business moving forward without losing your voice—or your sanity. In This Episode: -Why ignoring what’s happening in the world isn’t an option anymore—and how that impacts your business. -How to balance staying aware vs. being consumed by information overload. Why outdated “cookie-cutter” marketing strategies are failing in today’s climate. -The role of authenticity, values, and community in building trust with your audience. Practical ways to integrate your beliefs, behind-the-scenes life, and business messaging without creating disconnects across platforms. -How to shift your vision from just signing clients to creating an intentional impact with your business. People aren’t just buying your service—they’re buying into you. In a world where trust is at an all-time low, your willingness to be real, share your values, and show the impact of your business matters more than ever. Let’s Connect. Feeling the tension too? I’d love to chat. DM me to share what’s been on your heart, your challenges, or just to swap encouragement.

EP 25: How To Avoid Outsourcing Your Message To AI With Sasha Monique

In this episode of Piece of Cake Marketing, we dive into the power of authentic messaging and storytelling in an era dominated by AI. Join me for a chat with brand strategist Sasha Monique about why staying human in your marketing matters more than ever. What You’ll Learn * Why messaging is getting watered down and how to stand out with clear, human-centered stories. * The hidden downsides of leaning too hard into personal branding. * How to keep your content adaptable as audience opinions shift fast. * Ways to use AI for research and pattern recognition without outsourcing your creativity. * Tips to simplify your offers and make buying decisions effortless for clients. Connect with Sasha Instagram: @sashamoniquecreates  [https://www.instagram.com/sashamoniquecreates]  If you enjoyed the episode, please subscribe and leave a review!

EP 24: The Forgotten Art Of Lead Gen & Lead Tracking With Lauren Najar

Struggling to turn your followers into paying clients? You’re not alone. In this episode of the Piece of Cake Marketing Podcast, host Peyton sits down with business coach Lauren Najar to uncover the forgotten art of lead generation—and how it can completely transform your client pipeline.   So many women in business pour energy into creating content, chasing trends, and perfecting their Instagram grid, but overlook the most foundational piece of business growth: generating and tracking leads. Without leads, your marketing efforts can only go so far.   Lauren breaks down exactly how to simplify lead generation, nurture relationships, and create systems that make sales less stressful and more sustainable. From identifying cold, warm, and hot leads to using Instagram stories, polls, and email lists for validation, she shares practical strategies that help you consistently attract clients without burning out.   WHAT YOU’LL LEARN IN THIS EPISODE: * Why lead generation is still Sales 101 (and why it’s often misunderstood in online business) * The difference between followers and leads (and why not every follower is a lead) * How to track conversations and engagement so you don’t miss opportunities already in your audience * The role of habits and systems in building a consistent sales pipeline * Real-life examples of how Lauren uses Instagram stories, polls, and emails to validate offers before launching * How to warm up cold leads and move them closer to conversion with simple, daily actions * Why follow-up is the secret weapon most entrepreneurs overlook   If you’ve ever felt like your marketing isn’t converting, this conversation will help you shift your focus from chasing likes to creating a reliable, repeatable process for client acquisition.   CONNECT WITH LAUREN NAJAR: * Instagram: @laurennajar  [https://www.instagram.com/laurennajar/] * Website: laurennajar.com  * Podcast: Business Over Cocktails (launching August 25th)   SUBSCRIBE TO THE PIECE OF CAKE MARKETING PODCAST FOR WEEKLY STRATEGIES THAT MAKE MARKETING SIMPLE.