Podcast Cafe: Insights from Podcasters for Podcasters
Don't neglect your podcast branding! In this episode of the Podcast Café, I sit down with Morgan Specht, host of the Six Figure Brand podcast and agency owner, to discuss what it really takes to create a strategically branded podcast. We talk about what it looks like to build a 6 figure brand, why she trademarked her podcast, the difference between branding and brand strategy, why you shouldn't start a podcast before doing foundational brand work, and how to audit your podcast to ensure clarity and consistency. If you're thinking about starting a podcast or want to make sure your existing show is strategically positioned, this conversation is packed with actionable insights. In This Episode, You'll Learn: * The foundational brand work you need to do before launching a podcast * Why Morgan trademarked her podcast name * Morgan's marketing strategies that are working (including a clever approach to sharing episodes on Threads) * How to audit your brand and podcast for clarity and consistency * The importance of launch strategy over perfecting your first episodes Connect with Morgan: https://www.instagram.com/spechtand.co/ Listen to her podcast: https://www.instagram.com/sixfigurebrandpodcast/ Connect with me, Hayleigh Hayhurst: Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44 Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklist Website: https://www.espressopodcastproduction.com/ Instagram: https://www.instagram.com/espressopodcastproduction/ YouTube: https://www.youtube.com/@EspressoPodcastProduction My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com
91 episodes
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