84: How to Grow a Podcast for Your Business With an Intentional Content Strategy

86: Podcast SEO Tips: How Jennifer Dent Brown Grew Downloads by 56% in 14 Days

If your podcast isn't bringing in leads the way you expected, or your downloads have stalled after years of publishing, you might wonder if you're doing something wrong. Nine times out of ten, the gap is in how you're guiding listeners to take action and whether the right people can find your show in the first place. This episode is for the podcaster who's been doing the work and not seeing the numbers move. Jennifer Dent Brown, host of Stop Dieting Forever, grew her downloads 56% in 14 days by changing a handful of podcast metadata settings, most of them in real time during our first conversation. She's back to walk through exactly what she did, what surprised her, and what she's still building. 00:52 - The Podcast SEO Changes That Moved the Needle First 05:07 - Updating Your Show Description to Match What People Are Googling 07:14 - Why Telling People How to Work With You Earlier in the Episode Changes Your Consult Volume 12:48 - The Newsletter Strategy That Gives Listeners Two Entry Points 18:41 - What Jennifer Would Tell the Podcaster Whose Growth Has Stalled Related Episode 49: 5 Podcast SEO Fixes for Discoverability w/ Jennifer Dent Brown - Live Coaching 📲 Have a question or win to share? Text me! You could hear it on the podcast. [https://www.buzzsprout.com/1723664/fan_mail/new] Ready to grow your podcast strategically?  Book a Get Found Audit https://leahbryantco.com/getfound [https://leahbryantco.com/getfound] Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact [https://leahbryantco.com/contact] Connect with me Threads: https://www.threads.com/@leahbryant_co [https://www.threads.com/@leahbryant_co] Instagram: https://www.instagram.com/leahbryant_co/ [https://www.instagram.com/leahbryant_co/] This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com [https://leahbryantco.com]

85: Why Podcast Downloads Drop in Summer And How to Fix It

Your podcast download numbers dropped, and everyone is telling you to just stay consistent. That advice isn't wrong, but it's not helping you grow. This episode is for the podcaster who's watching their summer numbers dip and wondering if they're doing something wrong. You're not. Your listeners' context changed, and your strategy needs to catch up. 00:52 - How Listener Behavior Actually Shifts in Summer 02:40 - Two Listener Types and How to Serve Yours 05:54 - What Podcasters Who Grow Through Summer Do Differently 08:26 - What to Do Before Your Next Summer Episode Check out the show notes and resources at https://leahbryantco.com/podcast/podcast-summer-slump-fix [https://leahbryantco.com/podcast/podcast-summer-slump-fix] Join the waitlist for Positioned and Found - https://leahbryantco.com/podcast-growth-program/ [https://leahbryantco.com/podcast-growth-program/] 📲 Have a question or win to share? Text me! You could hear it on the podcast. [https://www.buzzsprout.com/1723664/fan_mail/new] Ready to grow your podcast strategically?  Book a Get Found Audit https://leahbryantco.com/getfound [https://leahbryantco.com/getfound] Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact [https://leahbryantco.com/contact] Connect with me Threads: https://www.threads.com/@leahbryant_co [https://www.threads.com/@leahbryant_co] Instagram: https://www.instagram.com/leahbryant_co/ [https://www.instagram.com/leahbryant_co/] This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com [https://leahbryantco.com]

84: How to Grow a Podcast for Your Business With an Intentional Content Strategy

Your podcast is putting out content and still not generating leads or client inquiries. You know the show could be doing more for your business, but you're not sure what's missing. This episode is for the established podcaster who's been showing up consistently and still can't point to a single client who came through the show. The problem underneath inconsistent results is almost always strategy, and most podcasters skip that layer entirely. We're getting into what intentional podcast content strategy looks like in practice, why winging your topics is costing you more than you think, and how to build a content arc that moves listeners closer to working with you. 00:00 - What Intentional Podcasting Looks Like 00:39 - What Winging It Costs You 03:19 - How I Plan Episodes and Why Each One Has a Job 10:36 - Three Questions to Ask About Your Show Right Now Check out the show notes and resources at https://leahbryantco.com/podcast/podcast-content-strategy [https://leahbryantco.com/podcast/podcast-content-strategy] Join the waitlist for Positioned and Found - https://leahbryantco.com/podcast-growth-program/ [ https://leahbryantco.com/podcast-growth-program/] 📲 Have a question or win to share? Text me! You could hear it on the podcast. [https://www.buzzsprout.com/1723664/fan_mail/new] Ready to grow your podcast strategically?  Book a Get Found Audit https://leahbryantco.com/getfound [https://leahbryantco.com/getfound] Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact [https://leahbryantco.com/contact] Connect with me Threads: https://www.threads.com/@leahbryant_co [https://www.threads.com/@leahbryant_co] Instagram: https://www.instagram.com/leahbryant_co/ [https://www.instagram.com/leahbryant_co/] This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com [https://leahbryantco.com]

83: How to Structure a Podcast Episode That Keeps Listeners Hooked

Everyone's telling you to be consistent, and the downloads still aren't moving. If your listeners are bailing halfway through, the runtime isn't the problem.  The problem underneath the length debate is almost always structure, and most podcasters skip that layer entirely. We're getting into why the episode length debate is the wrong conversation and what your consumption rate is really telling you. This episode is for the podcaster who can't figure out why their podcast episode structure isn't converting listeners into finishers, let alone buyers. 00:00 - Why the Episode Length Debate Is the Wrong Conversation 01:36 - The Three Things Every Episode Needs 05:57 - Two Podcasters, Same Topic, Very Different Retention Numbers 07:46 - The Three Questions to Answer Before You Hit Record  Check out the full show notes and resources at https://leahbryantco.com/podcast/podcast-episode-structure [https://leahbryantco.com/podcast/podcast-episode-structure] Join the waitlist for Positioned and Found - https://leahbryantco.com/positioned-and-found [http://leahbryantco.com/positioned-and-found] 📲 Have a question or win to share? Text me! You could hear it on the podcast. [https://www.buzzsprout.com/1723664/fan_mail/new] Ready to grow your podcast strategically?  Book a Get Found Audit https://leahbryantco.com/getfound [https://leahbryantco.com/getfound] Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact [https://leahbryantco.com/contact] Connect with me Threads: https://www.threads.com/@leahbryant_co [https://www.threads.com/@leahbryant_co] Instagram: https://www.instagram.com/leahbryant_co/ [https://www.instagram.com/leahbryant_co/] This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com [https://leahbryantco.com]

82: Why Your Podcast Isn't Getting Found and What to Fix First

Your podcast isn't growing, and it's not because your content isn't good. But the name, description, and titles you're using aren't telling the algorithm or a brand-new listener what your show is about. This episode is for podcasters who are tired of being invisible to everyone outside their existing audience. We're getting into why podcast discoverability is the most underworked lever in podcasting, what signals your show is sending right now, and the story of a client whose downloads had plateaued for 18 months, until we fixed her metadata and she started showing up in search results she'd never seen before. If you've ever wondered why people aren't finding your show, this episode will show you exactly where to look first. 00:00 – Why Your Podcast Name Might Be Killing Your Discoverability 03:34 – How Podcast Platforms Work as Search Engines 08:27 – What to Do When Renaming Your Show Isn't an Option 13:48 – Your Podcast Discoverability Audit Homework Check out the full show notes and resources at https://leahbryantco.com/podcast/improve-podcast-discoverability [https://leahbryantco.com/podcast/improve-podcast-discoverability] Join the waitlist for Positioned and Found - https://leahbryantco.com/positioned-and-found [http://leahbryantco.com/positioned-and-found] 📲 Have a question or win to share? Text me! You could hear it on the podcast. [https://www.buzzsprout.com/1723664/fan_mail/new] Ready to grow your podcast strategically?  Book a Get Found Audit https://leahbryantco.com/getfound [https://leahbryantco.com/getfound] Looking for coaching, production, or launch support? Let's chat: https://leahbryantco.com/contact [https://leahbryantco.com/contact] Connect with me Threads: https://www.threads.com/@leahbryant_co [https://www.threads.com/@leahbryant_co] Instagram: https://www.instagram.com/leahbryant_co/ [https://www.instagram.com/leahbryant_co/] This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com [https://leahbryantco.com]