Podcast Ad Spend Continues to Rise but at What Cost?

Podcast Ad Spend Continues to Rise but at What Cost?

More money is being spent on advertising in podcasts, but does this mean we will be listening to less podcast content? And what could this mean for small, independent podcasters? Have questions about Podcasting? Join Aimee & Ant as they answer them on their podcast - https://podcasterhq.net/podcasting101 [https://podcasterhq.net/podcasting101]  BROADCAST NOTES: Based on the following news articles:  * http://www.insideradio.com/podcastnewsdaily/top-ten-podcast-advertisers-doubled-spending-in-2021-betterhelp-was-top-spender/article_b1a36554-8b5e-11ec-9f21-93c2bb6318c4.html [http://www.insideradio.com/podcastnewsdaily/top-ten-podcast-advertisers-doubled-spending-in-2021-betterhelp-was-top-spender/article_b1a36554-8b5e-11ec-9f21-93c2bb6318c4.html] * http://www.insideradio.com/podcastnewsdaily/podcast-ad-frequency-hit-new-record-in-q4-how-much-is-too-much/article_76256088-89d1-11ec-aaa2-47d87889b5b7.html [http://www.insideradio.com/podcastnewsdaily/podcast-ad-frequency-hit-new-record-in-q4-how-much-is-too-much/article_76256088-89d1-11ec-aaa2-47d87889b5b7.html] * https://www.edisonresearch.com/super-listeners-2021-from-edison-research-and-ad-results-media/ [https://www.edisonresearch.com/super-listeners-2021-from-edison-research-and-ad-results-media/]   Links mentioned: * Google Search - https://www.google.com/search?q=podcast+jobs [https://www.google.com/search?q=podcast+jobs] * PodNews - https://podnews.net/ [https://podnews.net/] * LinkedIn - https://www.linkedin.com/jobs/search/?keywords=Podcast [https://www.linkedin.com/jobs/search/?keywords=Podcast]  * Indeed - https://www.indeed.com/ [https://www.indeed.com/]  PodcasterHQ News Podcast is available on your favorite Podcast Player Website: https://PodcasterHQ.net [https://podcasterhq.net]  Podcaster HQ Merch Store: https://PodcasterHQ.store [https://podcasterhq.store]  Instagram: https://instagram.com/PodcasterHQ [https://instagram.com/PodcasterHQ]  Facebook: https://facebook.com/PodcasterHQ [https://facebook.com/PodcasterHQ] Twitter: https://twitter.com/PodcasterHQ [https://twitter.com/PodcasterHQ]  PodcasterHQ News airs on Fridays

Someone May be Copying Your Podcast and Podcasting Jobs on the Rise

Have questions about Podcasting? Join Aimee & Ant as they answer them on their podcast - https://podcasterhq.net/podcasting101 [https://podcasterhq.net/podcasting101]  BROADCAST NOTES: Beware of Pirated Copies of your Podcast? Originally reported on Podnews with Libsyn https://podnews.net/update/google-switches-piracy Podcast Jobs on the Rise Links mentioned: * Google Search - https://www.google.com/search?q=podcast+jobs [https://www.google.com/search?q=podcast+jobs] * PodNews - https://podnews.net/ [https://podnews.net/] * LinkedIn - https://www.linkedin.com/jobs/search/?keywords=Podcast [https://www.linkedin.com/jobs/search/?keywords=Podcast]  * Indeed - https://www.indeed.com/ [https://www.indeed.com/]  PodcasterHQ News Podcast is available on your favorite Podcast Player Website: https://PodcasterHQ.net [https://podcasterhq.net]  Podcaster HQ Merch Store: https://PodcasterHQ.store [https://podcasterhq.store]  Instagram: https://instagram.com/PodcasterHQ [https://instagram.com/PodcasterHQ]  Facebook: https://facebook.com/PodcasterHQ [https://facebook.com/PodcasterHQ] Twitter: https://twitter.com/PodcasterHQ [https://twitter.com/PodcasterHQ]  PodcasterHQ News airs on Fridays

What Does the Spotify Controversy Mean for Podcasters?

Have questions about Podcasting? Join Aimee & Ant as they answer them on their podcast - https://podcasterhq.net/podcasting101 [https://podcasterhq.net/podcasting101]  BROADCAST NOTES: Timeline of what happened: * Joe Rogan Experience Episode with Dr. Robert Malone (#1757) * Open letter to Spotify by Global Science and Medical Professionals * Neil Young tweets ultimatum for Spotify over Joe Rogan’s podcast content * Spotify respond in favor of Joe Rogan by agreeing to Neil Young’s removal demand * Other creatives like Joni Mitchell and Brene Brown join Neil Young in his stance * Spotify announces Covid advisories * Joe Rogan responds to Spotify controversy * Indie Arie pulls her music from Spotify because of a different Joe Rogan episode which  touched on Race The below links are by no means the only sources of information on this topic, but highlight the timeline described above. Links mentioned: * Open Letter to Spotify from the Global Scientific and Medical Community - https://spotifyopenletter.wordpress.com/2022/01/10/an-open-letter-to-spotify/ * Neil Young - https://www.nytimes.com/2022/01/25/business/neil-young-spotify-remove-music.html * Joni Mitchell - https://www.latimes.com/entertainment-arts/music/story/2022-01-28/joni-mitchell-music-removed-spotify-neil-young-joe-rogan * Brene Brown - https://twitter.com/BreneBrown/status/1487535996782710786?s=20&t=PgIie00HgtZDJI90E2vIyQ * Covid Advisory added by Spotify - https://www.npr.org/2022/01/30/1076849204/spotify-covid-advisory-joe-rogan-neil-young * Joe Rogan’s Response - https://www.npr.org/2022/01/31/1076891070/joe-rogan-responds-spotify-podcast-covid-misinformation * Spotify CEO Speaks at Company Town Hall - https://www.theverge.com/2022/2/3/22915456/spotify-ceo-joe-rogan-daniel-ek-town-hall-speech-platform-podcast  * Indie Arie - https://www.cnn.com/2022/02/01/entertainment/india-arie-joe-rogan-spotify-race-cec/index.html [https://www.cnn.com/2022/02/01/entertainment/india-arie-joe-rogan-spotify-race-cec/index.html] * Trevor Noah Unpacks Joe Rogan’s Response - https://www.youtube.com/watch?v=lOMqQXhCU4M * Charles Osborne TikTok Sound - https://vm.tiktok.com/TTPdkBJbQ7/ PodcasterHQ News Podcast is available on your favorite Podcast Player Website: https://PodcasterHQ.net [https://podcasterhq.net]  Podcaster HQ Merch Store: https://PodcasterHQ.store [https://podcasterhq.store]  Instagram: https://instagram.com/PodcasterHQ [https://instagram.com/PodcasterHQ]  Facebook: https://facebook.com/PodcasterHQ [https://facebook.com/PodcasterHQ] Twitter: https://twitter.com/PodcasterHQ [https://twitter.com/PodcasterHQ]  PodcasterHQ News airs on Fridays

Crime pays for Podcasters and Hollywood Rewatch Podcasts on the Rise

Have questions about Podcasting? Join Aimee & Ant as they answer them on their podcast - https://podcasterhq.net/podcasting101 [https://podcasterhq.net/podcasting101]  BROADCAST NOTES: Crime pays for Podcasters originally reported on https://blog.pacific-content.com/meta-analyzing-podcast-lists-cf8c67197c77 Hollywood Rewatch Podcasts on the Rise based on reporting from https://people.com/tv/tv-shows-with-rewatch-podcasts/ Links mentioned: * Revisiting Haven - https://revisitinghaven.com/ * Golden Spiral Media - https://www.goldenspiralmedia.com/ * MTR Network - https://www.mtrnetwork.net/ PodcasterHQ News Podcast is available on your favorite Podcast Player Website: https://PodcasterHQ.net [https://podcasterhq.net]  Podcaster HQ Merch Store: https://PodcasterHQ.store [https://podcasterhq.store]  Instagram: https://instagram.com/PodcasterHQ [https://instagram.com/PodcasterHQ]  Facebook: https://facebook.com/PodcasterHQ [https://facebook.com/PodcasterHQ] Twitter: https://twitter.com/PodcasterHQ [https://twitter.com/PodcasterHQ]

Apple, Amazon, & Spotify Want You To Apply to Have Your Podcast Featured

BROADCAST NOTES: Previously being featured on popular platforms like Apple’s New & Noteworthy, Anchor by Spotify, or Amazon’s Music page, you were subject to the algorithm’s mercy. Ways to get around it were all rumors, myths, and hearsay. Today that changes with these new Application Forms that they have made available to all Podcasters. Links mentioned: Apple Form - https://airtable.com/shrwaPEPlJn8EcE4h [https://airtable.com/shrwaPEPlJn8EcE4h] Anchor by Spotify Form - https://airtable.com/shrH5toj9F8iO95XG [https://airtable.com/shrH5toj9F8iO95XG]  Amazon Form - https://form.jotform.com/212855057995065 [https://form.jotform.com/212855057995065]  PodcasterHQ News Podcast is available on your favorite Podcast Player Website: https://PodcasterHQ.net [https://podcasterhq.net]  Podcaster HQ Merch Store: https://PodcasterHQ.store [https://podcasterhq.store]  Instagram: https://instagram.com/PodcasterHQ [https://instagram.com/PodcasterHQ]  Facebook: https://facebook.com/PodcasterHQ [https://facebook.com/PodcasterHQ] Twitter: https://twitter.com/PodcasterHQ [https://twitter.com/PodcasterHQ]  PodcasterHQ News airs on Fridays