Podcasting By The Numbers

Skip Ads, NPR Switches Sides, Gen Z Takes Over & Brands Are Back

4 min · 10. nov. 2025
episode Skip Ads, NPR Switches Sides, Gen Z Takes Over & Brands Are Back cover

Description

The podcast industry is evolving—and fast. From skippable ads shaking up monetization, to NPR going podcast-first, to Gen Z discovering shows through TikTok clips, we break down the trends shaping the future of audio. Plus, we’ll show how short, bingeable branded podcasts are making a comeback—and why creators and brands can’t afford to ignore them. If you want to stay ahead of the podcast curve, this is your weekly fix.

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6 episodes

episode Trust, Tech & the Podcast Power Shift artwork

Trust, Tech & the Podcast Power Shift

In this episode, we explore the latest podcast industry trends, including insights from Acast’s Podcast Pulse 2025 report on creator influence and audience trust. We break down how podcast creators are reshaping media, why listeners trust them more than traditional influencers, and what that means for brand partnerships and monetization. Plus, we dive into Triton Digital’s launch of AdBuilder AI, a self-serve audio ad platform built for small businesses and unpack Q3’s podcast ad spend surge—including a 59% spike in gaming ads and the rise of sports podcast sponsorships. Whether you're a podcaster, marketer, or media strategist, this episode is packed with actionable insights on podcast monetization, creator-led marketing, audio advertising, and the future of digital media influence.

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