How listeners find new shows

How listeners find new shows

Sponsored by SpotsNow. SpotsNow is the AI operating system for podcast advertising. RFPs, vetting, outreach: handled with custom agents. Your sellers close 30% more. Book a free demo at Spotsnow.io [https://podnews.net/class-click/3552/2026-06-19] * YouTube is the most popular way to discover new podcasts [https://podnews.net/press-release/disco-very-podcasts-sp-jar], according to new research from Sounds Profitable and JAR Podcast Solutions. 61% discover shows via either YouTube or social media. However, different platforms vary with different ages. The data is a free download. * Entertainment shows typically don't perform very well for advertisers - but, there are some breakout entertainment podcasts with great ad performance [https://podnews.net/press-release/orbit-comedy], says Oxford Road, in a new ORBIT report. The best performing is The Popcast with Know and Jamie; but Jon Stewart's The Weekly may be the one you've heard about (and it's at #3). * Triton Digital's US Podcast Ranker for May 2026 [https://tritonrankers.com/rankers/us/podcasts-weekly-downloads/2026/5?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-19] was released. iHeart's Stuff You Should Know became #1 in weekly average downloads. The top sales network was iHeart Audience Network. > > > Read more of today’s podcast industry news stories on the Podnews website [https://podnews.net/update/podcast-discovery-sp-jar]: and get our free daily newsletter. Classifieds - your job or ad here [https://podnews.net/classifieds/] * The Wrong Agency Is Expensive [https://podnews.net/class-click/3468/2026-06-19] — A bad fit costs you momentum, quality, and months of rebuilding. This structured evaluation framework helps financial services firms choose a podcast partner they won't regret. Free. * Attract and Engage NEW Podcast Listeners! 👀 [https://podnews.net/class-click/2210/2026-06-19] — Grow your podcast with Audiencelift, an ad solution from Amaze Media Labs. Using advanced AI, Audiencelift reaches your ideal audience, drives listens, and sends push notifications. Try it Now! Gold supporters: Buzzsprout [https://www.buzzsprout.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Mowpod [https://mowpod.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The $100 MBA [https://100mba.net/escape/?utm_source=partners&utm_medium=leadgen&utm_content=Podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podbean [https://www.podbean.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Cloud10 [https://cloud10.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Podglomerate [https://podglomerate.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Simplecast [https://simplecast.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Cohost [https://www.cohostpodcasting.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], audioBoom [https://audioboom.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], RedCircle [https://redcircle.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Audiohook [https://www.audiohook.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Magid [https://magid.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], PAVE Studios [https://www.pavestudios.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podscribe [https://podscribe.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Libsyn [https://libsyn.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Sounds Profitable [https://soundsprofitable.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Content Creator's Accountant [https://www.contentcreatorsaccountant.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Jar Podcast Solutions [https://www.jaraudio.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Awesound [https://awesound.com/podcasting?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podpage websites [https://www.podpage.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], We Edit Podcasts [https://www.weeditpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Acast [https://www.acast.com/en?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter] Silver supporters: Audacia Audio [https://audaciaaudio.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Gamut Podcast Network [https://www.gamutpodcasts.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Bumper [https://wearebumper.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Goalhanger [https://www.goalhanger.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Sounds Debatable [https://soundsdebatable.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], True Native Media [https://truenativemedia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Magellan AI [https://www.magellan.ai/?SQF_SOURCE=podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Nomono [https://nomono.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Frequency [https://frequencyads.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Truefans [https://truefans.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Red Seat Ventures [https://www.redseatventures.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podium [https://www.podiumpodcastco.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], iono.fm [https://iono.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Jonekiri [https://jonekiri.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Podcast Haven [https://thepodcasthaven.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podcast Movement [https://podcastmovement.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Ausha [https://www.ausha.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Huberman Lab [https://hubermanlab.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Araeya Media [https://www.areyapartnerships.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], ARN's iHeartPodcast Network Aust [https://arn.com.au/iheartpodcast-network-2/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], PodAnalyst [https://podanalyst.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Roost [https://www.roostnetwork.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Locked On Podcast Network [https://lockedonpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Blubrry [https://www.blubrry.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Voxtopica [https://voxtopica.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], SoundStack [https://soundstack.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Castbox [https://castbox.fm?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Companion Arts [https://companionarts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Tink Media [https://tinkmedia.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], POW PR [https://www.powpr.co.uk/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Compliance Podcast Network [https://compliancepodcastnetwork.net?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Health Podcast Network [https://healthpodcastnetwork.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Rhapsody Voices [https://www.rhapsodyvoices.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Diversion Podcasts [https://geni.us/DiversionPodsonPodNews?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Transistor [https://transistor.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], CreatorX [https://thecreatorx.io/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Jam Street Media [https://www.jamstreetmedia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Sonic Influencer Marketing [https://sonicim.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Rephonic [https://rephonic.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Lemonada Media [https://www.lemonadamedia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Headliner [https://www.headliner.app/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Double Elvis Productions [https://www.doubleelvis.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podcast Partnership [https://podcastpartnership.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Content10x [https://www.content10x.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Cleanfeed [https://cleanfeed.net/podcasting?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Adopter Media [https://adopter.media/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podigy [https://podigy.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], School of Podcasting [https://schoolofpodcasting.newzenler.com/courses/school-of-podcasting?coupon=podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Lower Street [https://lowerstreet.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Revolver Podcasts [https://revolverpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Signal Hill Insights [https://signalhillinsights.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter] Our supporters pay for Podnews, so everyone can read it. Join them today. [https://podnews.net/support] Image: Phuong Nguyen [https://unsplash.com/photos/couple-whispering-secrets-on-a-park-bench-v-1o78cMtuI]

A new AMP member

Sponsored by SpotsNow's webinar - today. SpotsNow is the AI operating system for podcast advertising. Join today's webinar (2pm Eastern) to learn how podcast networks can use AI to maximize their sales output using Claude, agents and ChatGPT. Book today's free webinar now [https://podnews.net/class-click/3548/2026-06-18] * Podnews has learnt that YouTube is an undisclosed member of AMP - the Alliance for Measurement in Podcasting which is seeking to enhance measurement standards [https://podnews.net/press-release/alliance-for-measurement-in-podcasting]. A Google spokesperson has confirmed to us that "YouTube has been participating in the AMP led conversations". It's widely believed that a "view" in YouTube is 30 seconds of content played - at least for larger shows - aligning with the AMP definition (though YouTube has never published a definition itself). YouTube is often cited as the most popular destination for podcasts; with Spotify as an already-announced member, it adds significant credence to the AMP task force's work. * Meanwhile, AMP has walked back part of its definition of a "play". Defined in their original press release [https://podnews.net/press-release/amp-task-force-download] as "30 seconds of content played, audio or video, once per user per session", the corrected text drops any definition of a session length, becoming just "30 seconds of content played, audio or video". * A new AI podcast company is flooding podcast directories with hundreds of shows. Fastcast [https://fastcast.ai/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-18], which has 603 AI-generated shows [https://podnews.net/apple-podcasts-geo/channel/the-daily-news-now/id6758531344] under "The Daily News Now!" brand, is now selling sponsorships for individual categories. The shows, all hosted by "Corey with the story", are short timely updates. * Unlike competing AI podcast company Inception Point AI, Fastcast episodes always acknowledge that they are AI generated: compliant with Apple Podcasts content guidelines. In an interview on the Podcast Advertising Playbook podcast [https://pod.link/1473222248/episode/Z2lkOi8vYXJ0MTktZXBpc29kZS1sb2NhdG9yL1YwL1k2aVFVVmctMUtQcUVHSnhVUkNIdXNjU2I0TGNnNERDZzRsckVwd1o3WE0?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-18], we learn that Inception Point AI have decided not to make an acknowledgement in audio for shorter shows. > > > Read more of today’s podcast industry news stories on the Podnews website [https://podnews.net/update/amp-member]: and get our free daily newsletter. Classifieds - your job or ad here [https://podnews.net/classifieds/] * Artifacts: The Internet We Remember [https://podnews.net/class-click/3448/2026-06-18] — A storytelling podcast exploring forgotten technology, internet culture, and the feelings we still carry from them. Listen now on your favourite app, or online at ArtifactsPodcast.com. * 🔊 Unlock Podcast Discovery [https://podnews.net/class-click/3520/2026-06-18] — Grow your audience with Player FM promotional campaigns. Reach active podcast listeners, boost plays, and gain subscribers with easy self-serve campaigns. Start today! * Monetize Your Indie Podcast [https://podnews.net/class-click/3542/2026-06-18] — stop sending sponsor pitches into the void. Get the tools to make brands understand who you reach, why it matters, and how to say yes to a paid partnership. Gold supporters: Buzzsprout [https://www.buzzsprout.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Mowpod [https://mowpod.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The $100 MBA [https://100mba.net/escape/?utm_source=partners&utm_medium=leadgen&utm_content=Podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podbean [https://www.podbean.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Cloud10 [https://cloud10.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Podglomerate [https://podglomerate.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Cohost [https://www.cohostpodcasting.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Magid [https://magid.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Audiohook [https://www.audiohook.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Simplecast [https://simplecast.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Libsyn [https://libsyn.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], audioBoom [https://audioboom.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podscribe [https://podscribe.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Content Creator's Accountant [https://www.contentcreatorsaccountant.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Sounds Profitable [https://soundsprofitable.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], RedCircle [https://redcircle.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], PAVE Studios [https://www.pavestudios.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Jar Podcast Solutions [https://www.jaraudio.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Awesound [https://awesound.com/podcasting?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Acast [https://www.acast.com/en?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], We Edit Podcasts [https://www.weeditpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podpage websites [https://www.podpage.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter] Silver supporters: Audacia Audio [https://audaciaaudio.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Gamut Podcast Network [https://www.gamutpodcasts.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Bumper [https://wearebumper.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Goalhanger [https://www.goalhanger.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Sounds Debatable [https://soundsdebatable.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], True Native Media [https://truenativemedia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Magellan AI [https://www.magellan.ai/?SQF_SOURCE=podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Nomono [https://nomono.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Compliance Podcast Network [https://compliancepodcastnetwork.net?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], ARN's iHeartPodcast Network Aust [https://arn.com.au/iheartpodcast-network-2/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], PodAnalyst [https://podanalyst.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Roost [https://www.roostnetwork.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], iono.fm [https://iono.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], POW PR [https://www.powpr.co.uk/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Red Seat Ventures [https://www.redseatventures.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Ausha [https://www.ausha.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podium [https://www.podiumpodcastco.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Castbox [https://castbox.fm?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Truefans [https://truefans.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Araeya Media [https://www.areyapartnerships.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podcast Movement [https://podcastmovement.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Locked On Podcast Network [https://lockedonpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Podcast Haven [https://thepodcasthaven.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Blubrry [https://www.blubrry.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Voxtopica [https://voxtopica.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Tink Media [https://tinkmedia.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Huberman Lab [https://hubermanlab.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Frequency [https://frequencyads.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Companion Arts [https://companionarts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Jonekiri [https://jonekiri.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], SoundStack [https://soundstack.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Health Podcast Network [https://healthpodcastnetwork.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Rephonic [https://rephonic.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Diversion Podcasts [https://geni.us/DiversionPodsonPodNews?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Rhapsody Voices [https://www.rhapsodyvoices.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Lemonada Media [https://www.lemonadamedia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Sonic Influencer Marketing [https://sonicim.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], CreatorX [https://thecreatorx.io/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Double Elvis Productions [https://www.doubleelvis.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Transistor [https://transistor.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Headliner [https://www.headliner.app/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Jam Street Media [https://www.jamstreetmedia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Content10x [https://www.content10x.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podcast Partnership [https://podcastpartnership.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Cleanfeed [https://cleanfeed.net/podcasting?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Adopter Media [https://adopter.media/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Revolver Podcasts [https://revolverpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podigy [https://podigy.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], School of Podcasting [https://schoolofpodcasting.newzenler.com/courses/school-of-podcasting?coupon=podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Lower Street [https://lowerstreet.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Signal Hill Insights [https://signalhillinsights.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter] Our supporters pay for Podnews, so everyone can read it. Join them today. [https://podnews.net/support] Image: Collabstr [https://unsplash.com/photos/a-person-holding-a-cell-phone-with-a-video-on-it-iF2xQP0olKU]

Highest ever number of Canadian podcast listeners

Sponsored by SpotsNow. SpotsNow is the AI operating system for podcast advertising. Join the webinar tomorrow to learn how podcast networks can use AI to maximize their sales output using Claude, agents and ChatGPT. Book tomorrow's free webinar now [https://podnews.net/class-click/3546/2026-06-17] * Podcasts in Canada now reach more Canadians than ever before [https://podnews.net/press-release/triton-canadian-podcast-report-2026], according to Triton Digital's fourth annual Canadian Podcast Report, which recorded the largest single-year increase in listeners to 46% a month. (For English-speaking Canadians, that number is 49%.) * The data shows that YouTube is the most-used podcast platform in the country; with Apple Podcasts the #1 RSS-based podcast app - 49% of all new episode downloads went to Apple. The iHeartRadio app (operated by Bell Media in the country) accounts for 3%. The report includes demographics for each player - with Apple Podcasts users, predictably, being twice as likely to earn over $100,000 than YouTube users. * Canadians are also listening to more podcasts each (4.1 in 2025; 3.5 in 2023); Francophone consumption has rebounded back up to 33% a week. * Triton Digital also released its Australian Podcast Ranker for May 2026. [https://podnews.net/press-release/triton-ranker-australia-may26] Hamish & Andy are yesterday's men; they've lost the #1 slot to Mamamia Out Loud. The highest new entry was from NOVA Podcasts at #88, with a show we'll call DYFM [https://podnews.net/podcast/i4nfa]. * AMP's proposed cross-platform measurement framework might solve a measurement problem; but it won't fix the money for independent podcasters [https://podnews.net/article/beyond-the-cpm-podcast-advertising], suggests Losh Moodaley, writing for Podnews today. She argues that podcasting's costs are going up with the advent of video, and while the production standard has moved closer to broadcast, the monetisation model has not; and she makes suggestions of other ways to build revenue. > > > Read more of today’s podcast industry news stories on the Podnews website [https://podnews.net/update/canada-triton-report-4]: and get our free daily newsletter. Classifieds - your job or ad here [https://podnews.net/classifieds/] * Podcast Growth & Monetization tips every Thursday! [https://podnews.net/class-click/2736/2026-06-17] — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 4,000+ Pod Pals on this list. * AudienceLift: AI Podcast Growth – 12% Off Now! [https://podnews.net/class-click/2713/2026-06-17] — AudienceLift.com: Your AI-Powered Podcast Growth Partner Trusted by industry leaders to grow audiences and build subscriber databases. Start your first campaign today with code Podnews12 for 12% off! * The Podcast Discovery Playbook [https://podnews.net/class-click/3531/2026-06-17] — Tom Webster and JAR's Roger Nairn present never-before-seen data on how listeners find podcasts, drawn from the largest study of US podcast consumption. Plus a pre-launch playbook and live Q&A. Gold supporters: Buzzsprout [https://www.buzzsprout.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Mowpod [https://mowpod.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The $100 MBA [https://100mba.net/escape/?utm_source=partners&utm_medium=leadgen&utm_content=Podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podbean [https://www.podbean.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Podglomerate [https://podglomerate.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Cloud10 [https://cloud10.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podscribe [https://podscribe.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Content Creator's Accountant [https://www.contentcreatorsaccountant.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], PAVE Studios 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[https://awesound.com/podcasting?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Acast [https://www.acast.com/en?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podpage websites [https://www.podpage.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], We Edit Podcasts [https://www.weeditpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter] Silver supporters: Audacia Audio [https://audaciaaudio.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Gamut Podcast Network [https://www.gamutpodcasts.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Bumper [https://wearebumper.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Goalhanger [https://www.goalhanger.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Sounds Debatable [https://soundsdebatable.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], True Native Media 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[https://www.jamstreetmedia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Sonic Influencer Marketing [https://sonicim.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Double Elvis Productions [https://www.doubleelvis.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Diversion Podcasts [https://geni.us/DiversionPodsonPodNews?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Lemonada Media [https://www.lemonadamedia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Rephonic [https://rephonic.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Rhapsody Voices [https://www.rhapsodyvoices.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Transistor [https://transistor.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Headliner [https://www.headliner.app/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], CreatorX 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Insights [https://signalhillinsights.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter] Our supporters pay for Podnews, so everyone can read it. 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Americans are spending longer with podcasts

Sponsored by SpotsNow. SpotsNow is the AI operating system for podcast advertising. Join the webinar this Thursday to learn how podcast networks can use AI to maximize their sales output using Claude, agents and ChatGPT. Book Thursday's free webinar now [https://podnews.net/class-click/3540/2026-06-16] * Exclusive: New data released by Edison Research at SSRS today shows that Americans are spending almost four times longer with podcasts than they were ten years ago. This year, Americans are now spending 812 million hours each week consuming podcasts. That's a 5% increase in the total time spent with podcasting in just twelve months, and shows that podcasting has grown almost four times bigger for Americans over the last decade. It's the second year that we've worked with Edison Research to discover the real size of podcasting - and how it continues to grow. * Gabriel Soto, Senior Director of Research at Edison Research at SSRS, told us: “Total podcast consumption time, a measure that accounts for both consumer growth and the increase in time we commit to podcasts, showcases to advertisers just how massive the medium has become. Ten years ago, I remember having to teach college friends how to listen to stand-up comedy podcasts on their journeys to class. Today, I study how that medium evolved into a mainstream cultural staple, a staple in the marketing playbook that advertisers cannot ignore.” * The company recently released The Podcast Consumer 2026, which is now available as a free download [https://www.edisonresearch.com/the-podcast-consumer-2026/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-16]. * Netflix has signed another three shows from iHeartMedia [https://content.iheartmedia.com/press/netflix-and-iheartmedia-expand-exclusive-video-podcast-partnership-new-star-driven?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-16]. Shows include The Martha Stewart Podcast [https://podnews.net/podcast/ia11c] and Sibling Rivalry with Kate Hudson and Oliver Hudson [https://podnews.net/podcast/ikw9], as well as a new show from Lele Pons. * The Locked On Podcast Network celebrates its tenth anniversary today [https://podnews.net/press-release/locked-on-10]. In an interview with the Podnews Weekly Review [https://podnews.net/podcast/i5hv2] podcast, founder David Locke highlighted the network's 275 different shows. "We have a model and a structure, which I think allows to foster individualism inside of that model and allows those hosts to be great." He adds that the success of the network is founded on relationships. "The premise of Locked On is literally a relationship between the listener and the host about their team." You can read highlights from the interview [https://podcastbusinessjournal.com/interviews/david-locke-26/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-16] in our sister publication the Podcast Business Journal. * New data from Sounds Profitable's Advertising Landscape 2025 [https://soundsprofitable.com/research/the-advertising-landscape-2025-reach/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-16] shows why sports podcasts are so successful for advertisers - 50% of sports podcast listeners discover new brands through podcast ads (that's +7 points higher than all podcast listeners). * While we're talking sport, Million Podcasts released a look inside the basketball podcast ecosystem [https://www.millionpodcasts.com/research/the-nba-podcast-ecosystem-2026?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-16]. 94% of the hosts of the 2,200 active NBA podcasts out there are men. (The audience is 30% female). > > > Read more of today’s podcast industry news stories on the Podnews website [https://podnews.net/update/total-hours-podcasts-26]: and get our free daily newsletter. Classifieds - your job or ad here [https://podnews.net/classifieds/] * Why Finance Podcasts Outlast the Rest [https://podnews.net/class-click/3465/2026-06-16] — Clarity of audience, consistent quality, long-term commitment, and guest strategy. This guide covers what separates finance shows that keep growing from ones that disappear. Free. * 🎙️ Grow Your Podcast on Player FM [https://podnews.net/class-click/3519/2026-06-16] — Put your show in front of engaged listeners on Player FM. Simple setup, flexible pricing, and real results for podcasters ready to grow. Get your campaign running today! * The Podcast Discovery Playbook [https://podnews.net/class-click/3531/2026-06-16] — Tom Webster and JAR's Roger Nairn present never-before-seen data on how listeners find podcasts, drawn from the largest study of US podcast consumption. Plus a pre-launch playbook and live Q&A. Gold supporters: Buzzsprout [https://www.buzzsprout.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Mowpod [https://mowpod.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podbean [https://www.podbean.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The $100 MBA [https://100mba.net/escape/?utm_source=partners&utm_medium=leadgen&utm_content=Podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Cloud10 [https://cloud10.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Podglomerate [https://podglomerate.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Sounds Profitable [https://soundsprofitable.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Libsyn [https://libsyn.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Content Creator's Accountant 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[https://revolverpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podigy [https://podigy.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Signal Hill Insights [https://signalhillinsights.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter] Our supporters pay for Podnews, so everyone can read it. Join them today. [https://podnews.net/support]

Podcast analytics: 30 or 60 seconds? Does it matter?

Sponsored by SpotsNow. SpotsNow is the AI operating system for podcast advertising. Join the webinar this Thursday to learn how podcast networks can use AI to maximize their sales output using Claude, agents and ChatGPT. Book Thursday's free webinar now [https://podnews.net/class-click/3540/2026-06-15] * With a new definition of a podcast "play" [https://podnews.net/update/spotify-amp-play] being "at least 30 seconds of content consumed", we wondered what would happen if the definition of a "download" also changed to "at least 30 seconds of content downloaded". Below in the "Tech Stuff", we ask one of the world's biggest podcast hosts whether they could recalculate their stats to see how much of a difference it makes. * In Australia, The Infinite Dial 2026 was released [https://cra.au/infinite-dial-2026?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-15] by Edison Research at SSRS and Commmercial Radio & Audio. 55% of Australians consumed a podcast in the last month (the US figure is 58%); 45% in the last week (on par with the US). * In news that will please Apple: 27% of video podcast consumers say they consumed a video podcast on Apple Podcasts in the past month. The fieldwork for this study was done April 12-28: starting less than three weeks after the feature publicly launched. That figure is 37% for Netflix, 47% for Spotify, and 89% for YouTube. * The ACMA, the media regulator, also released data. How we watch and listen to content [https://www.acma.gov.au/sites/default/files/2026-03/How%20we%20watch%20and%20listen%20to%20content%20-%20Executive%20summary%20and%20key%20findings.pdf?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-15] says that 52% of Australians listened to podcasts in 2025. Spotify was the most popular for audio. * Spotify recently launched a verification badge for some podcast creators. That's good, says Eric Johnson, writing for Podnews - but, he argues, Spotify can and should do more [https://podnews.net/article/verified-by-spotify]. > > > Read more of today’s podcast industry news stories on the Podnews website [https://podnews.net/update/30-60-threshold]: and get our free daily newsletter. Classifieds - your job or ad here [https://podnews.net/classifieds/] * FREE Content Collaboration session for podcasters. [https://podnews.net/class-click/3534/2026-06-15] — Looking to be a guest or find guests? In this 100% FREE Podcasting Business School meet-up, podcasters will have the opportunity to network and seek collaboration opportunities with other podcasters. * Grow Your Show with YouTube! [https://podnews.net/class-click/3023/2026-06-15] — 🚀 Boost your podcast reach on YouTube! Turn listeners into viewers, grow subscribers, and get discovered by new audiences. Start scaling your show today with AudienceLift.com Today! * The Podcast Discovery Playbook [https://podnews.net/class-click/3531/2026-06-15] — Tom Webster and JAR's Roger Nairn present never-before-seen data on how listeners find podcasts, drawn from the largest study of US podcast consumption. Plus a pre-launch playbook and live Q&A. 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