Principles of Benevolence: Build, Lead, Invest with Purpose
In this episode of Principles of Benevolence, Ebony sits down with Cameron Carter, CEO and Co-Founder of Rosarium Health, to talk about the overlooked connection between housing and healthcare. Cameron spent a decade inside value-based care at DaVita, Bright Health, Evolent Health, and Truven Health Analytics before a personal experience with his own grandmother and aunt in Compton, California led him to found Rosarium — a company helping people age safely in their own homes through accessible modifications. They cover what value-based care actually means in practice, why supplemental health benefits go so underutilized, the size and shape of the aging-in-place opportunity, how Cameron builds trust with patients entering their most private spaces, and why he believes founders in regulated industries have a responsibility to read the actual policy rather than the headlines. In this episode: Cameron's path from academic research on healthcare disparities through value-based care at scale, the family story that became the founding moment for Rosarium, the $800 billion home remodeling market and why it's shifting from aesthetic to accessibility, how health plans calculate ROI on a home modification, what it's like building trust as a first-time Black founder, and Cameron's vision for what aging in place could look like over the next decade. Main Topics Covered: * Cameron Carter's personal journey into elder care and home modifications * The role of value-based care in improving health outcomes outside traditional settings * Market insights: the $800 billion remodeling industry shifting toward healthcare needs * The importance of accessible home modifications for aging populations * Strategies to educate payers, providers, and families on health tech innovations * Policy impacts: tailwinds and headwinds shaping the elder care ecosystem * Building trust and partnerships with contractors, clinicians, and communities * Practical steps for families and individuals to start planning for aging in place * The future of aging with dignity, inclusivity, and technological advancements Timestamps: 00:00 - Principles of Benevolence: Building impactful, purpose-driven companies 00:45 - Introduction of Cameron Carter and Rosarium Health's mission 01:13 - Cameron's background in healthcare disparities and community-based research 02:20 - Journey through value-based care and its influence on elder care 02:39 - The intersection of healthcare and the built environment 03:47 - Cameron's experience with health benefits and social determinants 04:43 - How value-based care shifts focus to outcomes beyond hospitals 05:39 - The influence of policy on health benefits utilization 06:34 - Challenges and opportunities in educating payers and patients 07:15 - Underutilization of available benefits and improving awareness 09:30 - Cameron's personal motivation for founding Rosarium from family needs 10:24 - Market size, growth, and aging-in-place opportunities 11:17 - The shift from aesthetic to healthcare-driven remodeling 12:02 - The infrastructure gap in home modifications for health 13:17 - Differentiating Rosarium from nonprofits and conventional providers 14:40 - Impact of home modifications on quality of life and healthcare costs 15:31 - ROI of installing accessible features and reducing hospital visits 17:01 - Navigating new benefit categories and payer education 18:09 - Trust-building through communication and community engagement 19:13 - How contractors and clinicians are integrated into the platform 20:36 - Language diversity and service accessibility 21:05 - Strategies to ensure trust in patient interactions 22:14 - Partnering with community-based organizations and physician engagement 23:09 - Clinical assessments and physician approval for modifications 26:11 - Essential modifications for aging in place 26:40 - Personalization of home assessments based on goals and environment 28:29 - Cameron's entrepreneurial journey and the influence of mentorship 30:43 - Reflecting on unexpected insights about housing and healthcare 32:41 - Policy trends and their influence on the aging in place market 34:13 - The role of experienced operators in policy navigation 36:11 - Advice for founders: continuous learning and policy literacy 37:27 - Vision for Rosarium and the future of inclusive aging solutions 38:46 - Broader societal and technological trends influencing elder care 41:52 - Early indicators for families to begin planning 43:09 - How to determine insurance coverage and connection points 45:02 - Property value implications of home modifications 47:20 - Final thoughts: aging with dignity, inclusivity, and innovation Resources & Links: * Rosarium Health [https://rosariumhealth.com/] * Harvard Joint Center for Housing Studies [https://www.jchs.harvard.edu/] * Rebuilding Together [https://rebuildingtogether.org/] * UnitedHealth Group [https://unitedhealthgroup.com/] Connect with Cameron Carter: * LinkedIn [https://www.linkedin.com/in/cameron-carter-62117175/] Connect with Principles of Benevolence: Instagram: @principlesofbenevolence LinkedIn: Principles of Benevolence [https://www.linkedin.com/company/principles-of-benevolence/?viewAsMember=true] Website: principlesofbenevolence.com [http://principlesofbenevolence.com]
16 episodes
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