Product Therapy

In this episode, Christian Idiodi and fellow SVPG partner, Martina Lauchengco, discuss product marketing. Martina is a leading mind on the subject and the author of “Loved: How to Rethink Marketing for Tech Products.” Learn what product marketing is, how it fits with other functions, and why it ultimately matters. - In this discussion we unpack: * The fundamentals of product marketing * Its interplay with product management, traditional marketing, and sales * A real world success story * Identifying a need for product marketing at your company * The case for product marketing at your company - References: * Costanoa Ventures: https://costanoa.vc/ [https://costanoa.vc/] * LOVED: How to Rethink Marketing for Tech Products, by Martina Lauchengco: https://www.svpg.com/books/loved-how-to-rethink-marketing-for-tech-products/ [https://www.svpg.com/books/loved-how-to-rethink-marketing-for-tech-products/] - Where to find SVPG: * SVPG’s newest book, TRANSFORMED: https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/ [https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/] * Other books: https://www.svpg.com/books/ [https://www.svpg.com/books/] * Articles: https://www.svpg.com/articles/ [https://www.svpg.com/articles/] * Workshops: https://www.svpg.com/ [https://www.svpg.com/] * Videos: https://www.svpg.com/videos/ [https://www.svpg.com/videos/] - Where to find Christian Idiodi: * LinkedIn: https://www.linkedin.com/in/cidiodi/ [https://www.linkedin.com/in/cidiodi/] - Where to find Martina Lauchengco: * LinkedIn: https://www.linkedin.com/in/martinalauchengco/ [https://www.linkedin.com/in/martinalauchengco/] - Timestamps: [00:00:00] Intro [00:01:37] Product marketing 101 [00:03:24] Which companies need product marketing? [00:07:30] Structuring product marketing [00:09:40] How product marketing differs from traditional marketing and sales  [00:10:28] An example of successful product marketing [00:14:46] Healthy collaboration between product marketing and product management [00:18:57] How to do product marketing without product marketers [00:20:52] Making the case for product marketing at your company [00:24:03] Outro - Disclaimer: While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/ [https://findahelpline.com/] - Production: Production by supermix.io [http://supermix.io/]

In this episode, Christian Idiodi and fellow SVPG partner, Jon Moore, coach product career advice. In recent years, the level of interest, formality and resourcing around product careers has grown significantly. But there are still many misconceptions about the nature of the discipline, how to break into it, and how to progress in the field. Hear Christian and Jon’s candid thoughts on the different resources available, as well as practical advice for entering product and developing your career. – In this discussion we unpack: * Approaching your career like a product * The value of certifications vs self-education vs life experience * The role of mentorship and coaches * The importance of “human skills” * What employers look for when hiring PMs – References: * Kate Leto on “Human Skills”: https://www.kateleto.com/articles/human-skills-wheel [https://www.kateleto.com/articles/human-skills-wheel] – Where to find SVPG: * SVPG’s new book, TRANSFORMED: https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/ [https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/] * Other books: https://www.svpg.com/books/ [https://www.svpg.com/books/] * Articles: https://www.svpg.com/articles/ [https://www.svpg.com/articles/] * Workshops: https://www.svpg.com/ [https://www.svpg.com/] * Videos: https://www.svpg.com/videos/ [https://www.svpg.com/videos/] – Where to find Christian Idiodi: * LinkedIn: https://www.linkedin.com/in/cidiodi/ [https://www.linkedin.com/in/cidiodi/] – Where to find Jon Moore: * LinkedIn: https://www.linkedin.com/in/jonathonmoore/ [https://www.linkedin.com/in/jonathonmoore/] – Timestamps: (00:00) Intro (01:22) Jon's journey into product (04:26) Common paths to becoming great at product (08:50) Advice for people interested in a product career (11:10) Are formal courses valuable? (15:29) How John assesses early-career PMs (17:52) The importance of "human skills” (24:04) Make a product vision for your product career (28:48) The importance of humility and patience (32:18) What people forget about product roles (36:34) Outro – Disclaimer: While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/ [https://findahelpline.com/] – Production: Production by supermix.io [http://supermix.io/]

In this episode, Christian Idiodi and fellow SVPG partner Lea Hickman go deep on stakeholder collaboration. They explain what a stakeholder is and exactly how to collaborate with them. Learn from real life examples and tactical advice for avoiding common pitfalls. - In this discussion we unpack: * A practical definition or “stakeholder” * How they can be enablers rather than barriers * The importance of being proactive * Why one-on-ones are better than group meetings * How to navigate stakeholder-driven roadmaps - References: * SVPG’s newest book, TRANSFORMED: https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/ [https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/] * Other books: https://www.svpg.com/books/ [https://www.svpg.com/books/] * Articles: https://www.svpg.com/articles/ [https://www.svpg.com/articles/] * Workshops: https://www.svpg.com/ [https://www.svpg.com/] * Videos: https://www.svpg.com/videos/ [https://www.svpg.com/videos/] - Where to find SVPG: - Where to find Christian Idiodi: * LinkedIn: https://www.linkedin.com/in/cidiodi/ [https://www.linkedin.com/in/cidiodi/] - Where to find Lea Hickman: * LinkedIn: https://www.linkedin.com/in/leahickman/ [https://www.linkedin.com/in/leahickman/] - Timestamps: [00:01:15] Defining "stakeholder" (voice vs vote) [00:04:12] Example of identifying and engaging stakeholders [00:09:35] Example of stakeholders being enablers, not barriers [00:11:01] The importance of being proactive [00:13:21] Engaging via documents vs conversations [00:16:13] Why one-on-ones are better than group meetings [00:17:53] The value of engaging with the sales team [00:19:43] Navigating stakeholder-driven roadmaps [00:24:24] How to help stakeholders understand customer problems [00:27:14] The rule of improv in stakeholder engagement [00:28:23] Outro - Disclaimer: While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/ [https://findahelpline.com/] - Production:  Production by supermix.io [http://supermix.io/]

In this episode, Christian Idiodi and fellow SVPG partner, Martina Lauchengco, go deep on all things feedback. They discuss why feedback matters, how to give and receive it well, and how best practices change at different levels of a team hierarchy. Hear real examples of feedback conversations and actionable frameworks, phrases and tactics that you can use today. – In this discussion we unpack: * How to give feedback to leaders * How leaders can facilitate feedback * The time and place to give feedback * Real life examples of feedback conversations * Actionable frameworks, phrases and tactics – References: * Costanoa Ventures: ⁠https://costanoa.vc/⁠ [https://costanoa.vc/] * Radical Candor: ⁠https://www.radicalcandor.com/⁠ [https://www.radicalcandor.com/] * Martina’s version of the SHARED feedback model: ⁠https://www.linkedin.com/pulse/feedback-model-changed-my-life-martina-lauchengco-47o8c/⁠ [https://www.linkedin.com/pulse/feedback-model-changed-my-life-martina-lauchengco-47o8c/] – Where to find SVPG: * SVPG’s new book, TRANSFORMED: ⁠https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/⁠ [https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/] * Other books: ⁠https://www.svpg.com/books/⁠ [https://www.svpg.com/books/] * Articles: ⁠https://www.svpg.com/articles/⁠ [https://www.svpg.com/articles/] * Workshops: ⁠https://www.svpg.com/⁠ [https://www.svpg.com/] * Videos: ⁠https://www.svpg.com/videos/⁠ [https://www.svpg.com/videos/] – Where to find Christian Idiodi: * LinkedIn: ⁠https://www.linkedin.com/in/cidiodi/⁠ [https://www.linkedin.com/in/cidiodi/] – Where to find Martina Lauchengco: * LinkedIn:⁠ [https://www.linkedin.com/in/martinalauchengco/]https://www.linkedin.com/in/martinalauchengco/⁠ [https://www.linkedin.com/in/martinalauchengco/%E2%81%A0] – Timestamps: [00:46] Why feedback matters [02:55] What effective feedback sounds like [08:32] Actionable phrases, tools and tactics [11:56] How leaders can facilitate feedback [14:27] How to give feedback to seniors [18:57] The time and place to give feedback [20:07] How to give positive feedback [22:06] The coaching mindset [26:21] Outro – Disclaimer: While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/ [https://findahelpline.com/] – Production: Production by ⁠supermix.io [http://supermix.io/]

In this episode, Christian Idiodi and fellow SVPG partner, Chris Jones, discuss imposter syndrome. They explain what imposter syndrome looks like, the different things it can signal, and how to coach yourself and others through it. Hear real stories about experiencing imposter syndrome and the proven tactics to help you overcome it.  - In today’s discussion, we unpack: * What imposter syndrome looks like * Why it can be a useful signal * Chris and Christian’s experiences with imposter syndrome * How to coach others through imposter syndrome * Why and how to ask others for help - References: * Coaching Imposter Syndrome, SVPG blog post: https://www.svpg.com/coaching-imposter-syndrome [https://www.svpg.com/coaching-imposter-syndrome/] * Lea Hickman on Coaching Trust:https://podcasts.apple.com/nz/podcast/product-therapy/id1738373011?i=100065739482 [https://podcasts.apple.com/nz/podcast/product-therapy/id1738373011?i=1000657394821] - Where to find SVPG: * SVPG’s new book, TRANSFORMED: ⁠https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/ [https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/] * Other books: https://www.svpg.com/books/ [https://www.svpg.com/books/] * Articles: https://www.svpg.com/articles/ [https://www.svpg.com/articles/] * Workshops: https://www.svpg.com/ [https://www.svpg.com/] * Videos: https://www.svpg.com/videos/ [https://www.svpg.com/videos/] - Where to find Christian Idiodi: * LinkedIn: https://www.linkedin.com/in/cidiodi/ [https://www.linkedin.com/in/cidiodi/] - Where to find Chris Jones:  * LinkedIn: https://www.linkedin.com/in/jonathonmoorehttps://www.linkedin.com/in/chrisjonessvpg/ [https://www.linkedin.com/in/chrisjonessvpg/] - Timestamps: (00:00) Intro (00:48) What imposter syndrome looks and feels like (03:17) What is imposter syndrome really telling you? (04:15) How does it manifest? (06:20) Christian’s experience with imposter syndrome (10:02) Chris' experience with imposter syndrome (13:40) How to coach others through imposter syndrome (16:00) A hack for learning skills you're afraid of (18:40) Managing imposter syndrome as a leader  (21:42) Creating a culture of coaching (27:15) Anxiety of anticipation > anxiety of reality (28:05) Outro - Disclaimer: While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/ [https://findahelpline.com/] - Production: Production by supermix.io [http://supermix.io/]